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Old 03-17-2004, 09:24 PM   #1
Mutt
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Explain The NIKE Ad To Me

i never noticed this ad before, think i heard somebody talking about it.

seemed cool, saw Andre Agassi sitting in the dugout of the Yankees.

Is Brian Urlacher the star of the ad? Was that him as a boxer, hockey player, etc? Then I saw Serena Williams playing beach volleyball........... i'm very confused, what is the message of the ad?
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Old 03-17-2004, 09:25 PM   #2
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The lesson is...

Digital video is cool.
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Old 03-17-2004, 09:27 PM   #3
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Its just digital editing, making it look like famous athletes are famous for playing other sports. I.E. Randy Johnson and bowling, Andre Agassi for baseball, Marion Jones for Gymnastics. They are interesting commercials.
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Old 03-17-2004, 09:33 PM   #4
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who was the white guy boxing? Urlacher?

who was playing hockey for the Avs?

amazing what they can do with video when u have a million bucks to spend on a 60 second movie.
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Old 03-17-2004, 09:34 PM   #5
sickkittens
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Agassi was at Fenway on the Red Sox by the way.
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Old 03-17-2004, 09:34 PM   #6
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Quote:
Originally posted by Mutt
who was the white guy boxing? Urlacher?

who was playing hockey for the Avs?

amazing what they can do with video when u have a million bucks to spend on a 60 second movie.
I believe its Lance Armstrong thats boxing, and Urlacher thats playing hockey.
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Old 03-17-2004, 09:35 PM   #7
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i believe lance armstrong was the boxer
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Old 03-17-2004, 09:35 PM   #8
sickkittens
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Quote:
Originally posted by Mutt
who was the white guy boxing? Urlacher?

who was playing hockey for the Avs?

amazing what they can do with video when u have a million bucks to spend on a 60 second movie.
Lance Armstrong was the boxer.

Urlacher and Micahel Vick are on the Avs.
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Old 03-17-2004, 09:35 PM   #9
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Quote:
Originally posted by Mutt
who was the white guy boxing?
Wow - that had to be some good editing there
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Old 03-17-2004, 09:35 PM   #10
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the lesson is: branding.
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Old 03-17-2004, 09:35 PM   #11
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Bah you Plan9
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Old 03-17-2004, 09:37 PM   #12
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Nike has a long history of ads that don't really do what they are supposed to. In my opinion, any ad that you don't know what the product is when it was done is a waste of money.
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Old 03-17-2004, 09:38 PM   #13
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Quote:
Originally posted by HeadPimp
Nike has a long history of ads that don't really do what they are supposed to. In my opinion, any ad that you don't know what the product is when it was done is a waste of money.
Nike isnt advertising a product. They are advertising their name.
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Old 03-17-2004, 09:48 PM   #14
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I thought it was pretty easy...

JUST DO IT!

They put guys who play sports playing a totally different sport.. the idea is.. JUST DO IT!

branding
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Old 03-17-2004, 09:51 PM   #15
sickkittens
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Quote:
Originally posted by HeadPimp
Nike has a long history of ads that don't really do what they are supposed to. In my opinion, any ad that you don't know what the product is when it was done is a waste of money.
We;re talking about Nike now aren't we?

It's all about branding.
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