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Old 09-05-2012, 06:25 AM   #1
Sneakers2606
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Open X Vs. DoubleClick

What do you use?

Open X has way more functionality......
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Old 09-05-2012, 06:27 AM   #2
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I use openx
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Old 09-05-2012, 07:09 AM   #3
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What functionality does openx have that DFP doesn't? Also, openx can't be set to optimize for CTR automatically like DFP does the last time I checked.
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Old 09-05-2012, 07:16 AM   #4
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Open X allows you to weight whole campaigns alongside banners themselves, have impression and click limits on each banner if needed, video overlay banners etc. I have used dclick for a few months now and Open-X seems to blow it out the water.
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Old 09-05-2012, 07:25 AM   #5
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Doubleclick = Google = Evil.
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Old 09-05-2012, 07:28 AM   #6
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Open X by far from our experience.
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Old 09-05-2012, 07:31 AM   #7
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Open X is better.
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Old 09-05-2012, 07:45 AM   #8
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We prefer Openx.
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Old 09-05-2012, 07:46 AM   #9
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Seems conclusive, i'll be going with open-x
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