Open X Vs. DoubleClick
 

What do you use?

Open X has way more functionality......

I use openx

What functionality does openx have that DFP doesn't? Also, openx can't be set to optimize for CTR automatically like DFP does the last time I checked.

Open X allows you to weight whole campaigns alongside banners themselves, have impression and click limits on each banner if needed, video overlay banners etc. I have used dclick for a few months now and Open-X seems to blow it out the water.

Doubleclick = Google = Evil.

Open X by far from our experience.

Open X is better.

We prefer Openx.

Seems conclusive, i'll be going with open-x