I just got killed with Google adwords
 

I just checked my credit card bill and was stunned, $270 for a google adwords campaign.
I wont go into specifics but I got a lot of impressions and about 4% click throughs and $0 in sales. Not 1 sale.

I'm just stunned here. I thought this traffic was supposed to be gold. Ive done better on tgp traffic.

Expect to lose money in the beginning with adwords. I burnt through $1k before I was able to make a positive ROI. It does have a learning curve.
WG

Welcome to the club. Tweak and try again.

why would it work after $1k but not before that?
Are you tweaking the ad along the way, or just leaving it there and waiting?

Constantly tweaking.
WG

the problem with adwords is the small volume

( unless you set up 500 campaigns for mini niches like WG probably does )

If it helps at all generic terms such as 'porn' 'sex' etc are usually way overpriced and convert like shit. Think niche and specific and LOTS of them.

thanks
Do you do any ad campaign consulting?
if you do im icq 286374524
Im not going to fly blind on this anymore, its frustrating as well as budget busting.

wiredguy what is an acceptable ROI for you?

I'm using a very specific microniche, and 12 terms for it too.

Nah, I tend to keep how to make money to myself :)
WG

Anything positive is good. Adwords is one of the lower ROI engines out there lately for me though unless we're looking at micro-niches. But for something generic, something in the area of 15% is descent.

WG

Fucking Selfish. :winkwink:

I think if you put a higher daily budget for the campain, your ADs will be displayed more

I burnt through about $700 before I really learned how to make money using adwords. It definately takes a while (and money) to learn the system and make a ROI.

Landing page/sponsor may be worth looking at too then.

If the terms are that 'specific' it can be tough to run up that sort of bill for very targetted terms unless it was over a long period of time. The bill seemed to indicate a bigger term or two. Anyways - have fun tweaking if you decide to keep trying :)

But once you have a good text and its making money, do you have to keep tweaking or is that it, you just keep adding money to your balence and forget it?

I have some ads on tgps that I never change and they keep making money. and Im trying to do something like that with paid search engine placements

What I find odd about google adwords traffic is that while it converts better (sales ratio wise) the retention was horrible.

Traffic from my TGP galleries converted from trial to monthly at better than twice the rate that the google traffic converted.

Go figure.

Alright ill keep tyrying.
The searches are very specific, like red head granny or big cock latino.
Theres no doubt what people are looking for, lol

ive been positive ever since i started with adwords.

maybe 1 or two campaigns where i had cost=payout. but those eventually stopped.

maybe it might help to turn off the network content for google if u dont think its doing well.

You can get some nice findwhat results.. i publish them and let me tell ya, they get great exposure :winkwink:

I do, but it might be because of what I promote. There's really too many factors for me to answer that question with a single answer. I'll just say practice makes perfect. Old cliche, but it's true. I'm still tweaking my ads and keywords on a daily basis.

hehehhee :)
WG

wow must have got lucky, but then again our sites our very niche specific
spent $1235 this month so far and return on signups, $1944
our retention is good so I'll keep flipping the $$$

yes, adwords never paid for me.

and then you always have to deal with the google folks who want you to do your site and description a certain way.

i spent big loot with them, won't do it again.

I didn't have luck and didn't have the patience to stick with it and keep tweaking stuff.

Why didn't you stop the campaign then? You only pay for clicks with AdWords not impressions.

We tweaked Ashley's campaign today and impressions are WAY up, over 1,000
by the end of the day or more - click through rate isn't good now, 3% - problem is she can't remember what the last text ad that was that was doing 14% click through and neither can I. doh!

even if it wasn't good at retaining, you're still making 709 proffit off every 1235 you invest...

More like fucking smart.. I know you were just breaking his balls, but Charles is smart.. Alot of people you cannot trust with trade secrets..

Before you know it his source of income is gone cuz some blabermouth decides to tell his friends etc etc...

how are sales?

yep, retention is breaking the rules of the norm...must be my exclusive niche related content on the sites :)

off AdWords? too soon to tell, one signup - about 100 clicks delivered so far. now that the impressions are up if the CTR goes up it would be well worth it. but not enough traffic yet to really tell much.

a very nice experienced person is messaging me now and giving me a hand, so im going to give it another go.

Yeah, theres nothing worse than having a good ad and forgetting exactly how you worded it.

thanks for the help everyone.

this is where having a marketing background is really needed, every word in the ad has to be carefully constructed and then edited depending on the results constantly. i've seen many a competitor come and go throughout the last couple of yrs.

Rule #1 - If you can't get the clicks for 5 cents, don't waste your time.
Rule #2 - If you can't be atleast #2 for 5 cents, don't waste your money.
Rule #3 - Don't ever forget rule #1 or #2.

I make more money in a day on ads with only 50 clicks or less per day then most people make in a week. Follow the rules.

There is a history of ads you can search through there... not sure why you wouldn't ever think of that.

mutt, you can see the old ad, just:
1. display the stats for all time
2. then mark the option "Include deleted items that were active in this date range"
3. scroll down to see your old ads

You should specify, for adult. I realize that this is an adult board but some people may be doing campaigns for casinos, pharmacies, etc, where things are different. Good advice though, that's about what I look for also with my adult campaigns.

Mmmmmm, I've gone through thousands over the last couple of years. I will give it a break and then try again with a different product/sponsor. Couple of times I made a profit, but overall I would be well and truly in the red. Tried changing wording, keywords, bid amounts, products. Guess its not my thing lol. Good replacement for poker machines though, one day I might make a profit there.

this sort of post from someone who has been in the biz for 4 years LOL

looks like you were scammed son

google is actually really shit resold chinese traffic and tgp is the gold you are looking for

:thumbsup

Yes, I think your 100% correct. Every word is crucial and probably my big downfall, that and not taking much notice of how much per click I'm paying. I used to just make sure I was #1 or close to it and that obviously was costing me too much!

My first tries with adwords were horrible...after doing a lot of campaings that cost me money i finally found something perfect making me very easy money with a 30% ctr.

But google refuses to give me any clicks for it anymore :/

I started with over 1k clicks in a day...now im at 50 clicks or so costing me 3 bucks whatever while my budget for the campaign is 120 bucks.

It really pisses me off.

Yeah better go after small niches...... Sex and Porn keywords will kill you unless you have experience :winkwink:

They frown on bestiality. :winkwink:

For some reason they won't sell adword spots for the term "sex" to adult companies. Well, I can see the reason, I just think it's stupid.

Newsflash moron just because somebody is in this business for 4 years doesn't mean he already "played" with SE+ppc before... :disgust

If you type "sex" in Google's general search it hasn't returned adult companies for quite a while.

Yes of course I was busting his balls. :) I don't blame him one bit. I have busted my ass and spent 10s of thousands of dollars myself learning the game. I don't want to share everything I know either.

It's not a total loss if you learn from it :thumbsup

The add really does make a diffrance. Also put your domain name in it so you get branding from the impressions.

interesting