For my 2000th post I'd like to share my opinion about content and traffic
 

You can either get traffic to your Pay Site by link offers such as text or banners in which case someone is responding to the price or conceptual offer, or you can get them their using content. To keep members at your site you have to have good content. They won?t stay because you have a lovely style sheet.

If you aren?t using processing tricks to get people to join your site you have to actually sell them one what they?ll get inside. For instance, Pay Site owners who rely on mailers, Adware and other aggressive techniques usually need to offer free trials to achieve great conversion ratios. Thumb Nail Post Gallery Makers rely on great pictures and video clips to get people to join your site.

Gallery Makers also don?t ask for traffic back. To prove the value of this point we are going to have to take a math lesson. Let?s first look at a few facts.

? If your site converts at an average of 1 in 400 then there are 399 visitors who don?t convert for each sale that you get. It?s important that you don?t fool your self by reading your own stats on this one. I?m not talking about second page uniques or first page raws but instead, real first page uniques. First page uniques are the amount of people who are actually coming to your site.
? Paysites like mine at CJBUCKS.COM payout 30 dollars on 1 dollar trials that more often than we?d like don?t even rebill to the full monthly fee.
? You can usually get between 1 and 3 joins on your exit consoles for every 15 conversions that you get yourself.
? Most Pay Per Signup sponsors rely on revenue from their outbound traffic to help finance their payouts to their own webmasters.
? You should be able to trade joins on your exit consoles. For instance, if you send CJBUCKS.COM 4 joins a day, I?d be happy to send you 4 back each day.

What does all this mean?

It means that traffic coming from webmasters who don?t ask for reciprocal joins back to their program is more valuable than other traffic because you?ll have a better trading position on your outbound traffic.

To get this valuable traffic from Gallery Makers you need to have new content added to your program weekly for Gallery Makers to download and build galleries with. You also need to consistently add to your hosted galleries that you have available to your webmasters.

Leasing feeds is also a very bad business model. If you spend 4,000 dollars a month on lease feeds you?ll finish the year with 4,000 dollars worth of content expenses in December and no assets. If you spent the same 4,000 dollars on content you?d finish the year with 48,000 dollars worth of content assets!

Then of course, there is the all important issue of Member Retention. Would you want to login into a member?s area and only see a long list of links that all open up in different windows that don?t look the same? Most feeds use different methods for playing the video for crying out loud. The whole thing is sloppy. The surfer experience is cumbersome at best and your site will lack pizzazz.

If you own your own content you can arrange it all with a standardized form of navigation. Your member?s will be able to quickly navigate to the episode that gets them off, watch it and then go on their way.

These are all reasons why we?ve cancelled all of our leased feeds at CJBUCKS.COM and we?ve started to aggressively purchase content from nearly every company that has it for sale. Our entire member?s area has been revamped using the MAS content management software from Mansion Productions to arrange all pictures and videos in a way that makes sense to the user. We have constant updates and each piece of content gets rated so new visitors can find what other visitors have liked the most.

We?ve also taken screen captures, pictures and 10 second video clips from every content episode that we?ve purchased and made them available to Gallery Makers to download from CJBUCKS.COM and use for sending us traffic.

We are in the entertainment business so let?s not forget it. People come to our sites and spend money to see content. Thus, if you focus on content you?ll be a better entertainment company and more people will come to your site and spend more money while they are there.

What the fuck???? I put a lot of work into that and it looks like Klick wrote it. Admins help please!

I'm very angry right now.

i was hungry.. i had to eat it. :(

Rick, can you icq me, I have something I want to talk to you about.

lol

:1orglaugh :1orglaugh :1orglaugh
nice job klik :1orglaugh :1orglaugh

i've eaten 4 threads today.. more than usual.

what he said :1orglaugh

I feel your Pain.

















can I have a job?

ahaha
this is so funny. I love rick's response. "im so angry right now" haha

I guess my article sucks since no one has mentioned it.

Good fucking post rick

Rick, your article was pretty good actually. The little post drama just took away some of your thunder, but good article.

Just finished reading. Thank you for taking the time to highlight some important issues and give a few tips on keeping members happy.

:thumbsup

great article Rick !

own3d

Good story Rick (or klik :1orglaugh ). I have even copied it to my notepad, so I can read it again

Good stuff Rick :thumbsup

Thanks, good article.

A little spammy but a good read nevertheless Rick. Seems a lot more sponsors/paysites are focusing more on giving their members a better experience using exclusive, updated, easy to find content etc in the hopes of retaining them. Just a shame it's taken outside forces really rather than those in the industry to bring about those changes.

This thread jacking is getting annoying though.

GREAT post! Lots of good info for webmasters here for sure. If newbies actually took the time to read this they would for sure avoid lots of mousetraps!

Good going Rick!

PS. I got a brdtracker email where it said that YOU were the author of the post :-)

:thumbsup :thumbsup :thumbsup

This is by far one of the most intelligent posts I have seen on GFY in a while. It's too bad this thread doesn't show that Rick was the one who posted it. And Rick nailed every point right on the mark.

And I tend to agree with the comment about the average gallery submitter (or other webmaster who isn't an affiliate program). Webmasters typically have a uni-directional relationship with affiliate programs in that they send joins to sponsors. Sponsors can then use the exit traffic and cross-sales as a bargaining chip with other sponsors to reciprocate traffic back. Something that is much more powerful than two sponsors trading joins if you ask me. Plus these types of joins are probably some of the most qualified traffic you can find. They came to the affiliate site first, looked at the tour liked it and joined. Most x-sales the surfer never even saw the site they're joining. Similiarly for exit consoles, the surfer came there as a second or third choice, not the primary choice. Those webmasters who can bring a surfer in voluntarily will convert the best and retain the best if the members area can provide their needs.

And as Rick mentioned above and in his article in last month's Klixxx, a lot of sponsors have forgotten that they're in the entertainment and membership business. Provide a service that is worth coming back to. A lot of companies have resorted to feed after feed and killed the surfer with the same content wherever they go. The member site of the future is exclusive content with targetted quality marketing. Rick knows it, ARS adapted their model to it and the survivors of this shake up will realize it too.

Congrats on 2000 posts and a great post Rick.
WG

Congrats Rick! :thumbsup
Thank you for the post, very informative...

Rick - thanks for the post. Certainly informative...the big lesson gleaned? DON'T LEASE CONTENT (at least if you plan on being around for a bit).

Excellent post Kilk:thumbsup

Rick - Anything of substance gets buried here bro. They rather talk about Starsky and hutch and the size of there cock.

End Message.

:thumbsup

:(

Rick, you and I had many conversation about content and traffic...

At all times you came up with facts and ideas that really blew me away :thumbsup

Instead of acting like fucking high school kids and waisting real business men valuable time.. You guys should shut up and try to listen more to what guys like Rick have to say...

Who knows maybe if you pay attention you WILL finally make some money on the Internet.

Good Stuff Rick, I can say I really enjoyed reading this article.

Nice job!

The only thing I dont quite agree with is the leased content. For many webmasters leasing content get you professionally displayed and managed content without all the work it takes to manage purchased content. So this needs to be weighed into the mix.

We lease lots of content AND shoot our own stuff too. On top of buying some as well. Saves time and money....

:2 cents:

Good article. :thumbsup

I certainly don't expect everyone to agree with me. Personally, if I log into a member's area with a cluster fuck of leased content, I'm leaving. I personally will never lease content again. But that's just me.

I DO (and here is my own shameless plug) agree with your MAS love!!! :-)=

Rick,

I've known you for a while and you are one of the most savvy and intelligent webmasters in the industry but unfortuantely this particular part of your post I must respectfully disagree with.

Leased content offers a huge value added service...allbeit not to every webmaster and not to every progrma but we serve our funtion well in the adult internet food chain.

Where else can a small, mid or even large webmaster program come and get millions of dollars worth of content for pennies on the dollar. Most people do not realize the extent, effort and overhead it takes to produce even a "Sloppy" leased product. Besides, leased content providers often offer webmasters a variety of niches to choose from thereby limiting the overall need to spend more each time they want to update or add a new niche site.

While some people may feel that there is no use...others do see the rentention evidenced by their own members emails or polls
requesting more of a particular leased plug in or style of plug in.

Case in point is the www.Sexentertain.com - AMATEUR PACK Plug in. This has, and continues to be, our most popular Leased plug in for both webmasters and surfers alike. So, when we don't send out our monthly update of a new Amateur girl on time we get a boatload of inquires as to when it will be out.

Ultimately, the sufer is the deciding factor...and in my opinion they have clearly decided in favor of leased content.

Mike,

As you know I haven't always thought this way. The last two feeds I pulled were yours and AEBN. I think you have a high-quality product and you certainly have stellar customer service.
And you have a right to disagree. However, I think you are missing my biggest point. The article first and foremost is about using content to get traffic. That's awfully hard to do leasing feeds.

Rick,

You are right...I did not really address that point. My mistake.

I just don't want newbies to get the wrong impression that Leasing content may not be in their best interest. As I said, we all have our place in the food chain.

You know I love ya man :)

Great post Rick, thanks for making it even tho it got fuxored

:thumbsup

fucktard.. this was Rick's post.. i didn't mean to eat it.

great post Rick :) sorry again for eating it.

lol

go custom exclusive.


from the only custom exclusive shooters who don't shoot the same girls in the same locations for licensed content!


http://www.wantongirls.com

...
 

Whatever...

Dude, I for one definatly apreciate your article, and thank you....:2 cents:

very much so!

Thank you. I appreciate your comment.

Great post Klik, you're a damn genius.

We know you're a busy guy. It was very nice of you to share your insight. :thumbsup

What bothers me the most about this is that I had a fucking vasectomy yesterday morning. So I sat at home with my balls the size of grapefruits writing an article for everyone here. I spent the whole day on the dame thing and I don't even get credit for it.