Pabst Blue Ribbon Is Classy and Expensive in China - GoFuckYourself.com

Gambrinus · 07-22-2010, 04:10 AM

The guy who came up with this is a fucking genius.

http://newsfeed.time.com/2010/07/21/...sive-in-china/

Quote:

In America it's called PBR and is the blue-collar/hipster beverage of choice. In China it's called Pabst Blue Ribbon 1844 and will run you $44 a bottle. Pretty steep for a beer whose biggest draw in the U.S. is the fact that it's, uh, really cheap.

In China, where the lager has been branded as a ?world-famous spirit? and bottled in a much more alluring way, Pabst Blue Ribbon 1844 actually looks quite enticing. The advertising campaign for the beer even likens it to ?Scotch whisky, French brandy, Bordeaux wine,? as they are all matured in wooden casks.

Another marked difference notable from the ad? There is a champagne flute-like glass accompanying the ostentatious bottle, which presumably is what you are to consume your beer from. Classy! In the U.S., PBR is typically consumed straight from the can. Which may or may not be still cloaked in the paper bag from the store.

But no matter how nicely it's dressed up, it's still the same old stuff. And as a rule, $44 a bottle is about $42 more than any sane person should be paying for PBR.

Jon Oso · 07-22-2010, 04:13 AM

you can put anything in an expensive looking bottle, call it a fancy name and charge out the ass for it and people will buy it.

I like PBR, but it's fucking PBR for crying out loud.

seeandsee · 07-22-2010, 04:28 AM

if you find fuckers to pay, you can sell anything

LongBG · 07-22-2010, 05:23 AM

What can I say?

People are fucking idiots.

ottopottomouse · 07-22-2010, 05:33 AM

It's all about packaging just like expensive perfume.

thecooze · 07-22-2010, 09:41 AM

I always loved PBR in that lets get drunk in a Kmart parking lot kinda way. I think its great that thousands of chinese people and idiots that dont know better will be paying that much for americas 99 cent liquor store favorite.

I think ill go get some now.......

Tom_PM · 07-22-2010, 09:49 AM

The economic boom in China has lead to all kinds of shit that you and I would never think of. "Middle Class" in China is filthy rich compared to past generations in china, just looking for ways to blow their new money. They most often buy their homes and cars with cash too.

American companies need to be more like PBR. China loves American imports, if only there were more of them. They'd buy them all for more than they're worth for the status symbol.

fatfoo · 07-22-2010, 10:12 AM

PBR is genius.
The most genius invention would be an elixir that adds more years to life.

fuzebox · 07-22-2010, 11:17 AM

But you guys still pay the premium for Grey Goose...

JFK · 07-22-2010, 11:42 AM

there is one born every day

jalami · 07-22-2010, 12:07 PM

Quote:

Originally Posted by fuzebox

But you guys still pay the premium for Grey Goose...

Yea, I was about to say "isn't this just the Grey Goose concept applied to a cheap beer?"

Fortress · 07-22-2010, 01:20 PM

And to think I know where the brewery used to be ...wonder what the chinese would think about that...

D Ghost · 07-22-2010, 01:26 PM

great marketing!

twistyneck · 07-22-2010, 02:41 PM

I can't believe anyone drinks that shit.

Amputate Your Head · 07-22-2010, 02:43 PM

Beer is nasty.

Shoplifter · 07-22-2010, 03:24 PM

07-22-2010, 04:13 AM	#2
Jon Oso Confirmed User Industry Role: Join Date: Feb 2005 Location: Cardboard Box Posts: 2,241	you can put anything in an expensive looking bottle, call it a fancy name and charge out the ass for it and people will buy it. I like PBR, but it's fucking PBR for crying out loud. __________________ icq 416133583 My Blog Clips4Sale Store

07-22-2010, 04:28 AM	#3
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	if you find fuckers to pay, you can sell anything __________________ BUY MY SIG - 50$/Year Contact here

07-22-2010, 05:23 AM	#4
LongBG Confirmed User Industry Role: Join Date: Jun 2007 Location: Sesame Street Posts: 1,101	What can I say? People are fucking idiots. __________________ Contact me: [email protected]

07-22-2010, 05:33 AM	#5
ottopottomouse She is ugly, bad luck. Industry Role: Join Date: Jan 2010 Posts: 13,177	It's all about packaging just like expensive perfume. __________________ ↑ see post ↑ 13101

07-22-2010, 09:49 AM	#7
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	The economic boom in China has lead to all kinds of shit that you and I would never think of. "Middle Class" in China is filthy rich compared to past generations in china, just looking for ways to blow their new money. They most often buy their homes and cars with cash too. American companies need to be more like PBR. China loves American imports, if only there were more of them. They'd buy them all for more than they're worth for the status symbol. __________________ 43-922-863 Shut up and play your guitar.

07-22-2010, 09:41 AM	#6
thecooze Confirmed User Industry Role: Join Date: Aug 2004 Location: Westlake, CA Posts: 255	I always loved PBR in that lets get drunk in a Kmart parking lot kinda way. I think its great that thousands of chinese people and idiots that dont know better will be paying that much for americas 99 cent liquor store favorite. I think ill go get some now.......

07-22-2010, 10:12 AM	#8
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	PBR is genius. The most genius invention would be an elixir that adds more years to life. __________________ Send me an email: [email protected]

07-22-2010, 11:17 AM	#9
fuzebox making it rain Industry Role: Join Date: Oct 2003 Location: seattle Posts: 22,172	But you guys still pay the premium for Grey Goose...

07-22-2010, 11:42 AM	#10
JFK FUBAR the ORIGINATOR Industry Role: Join Date: Jan 2002 Location: FUBARLAND Posts: 67,374	there is one born every day __________________ FUBAR Webmasters - The FUBAR Times - FUBAR Webmasters Mobile - FUBARTV.XXX For promo opps contact jfk at fubarwebmasters dot com

07-22-2010, 01:20 PM	#12
Fortress Registered User Industry Role: Join Date: Nov 2008 Posts: 66	And to think I know where the brewery used to be ...wonder what the chinese would think about that...

07-22-2010, 01:26 PM	#13
D Ghost null Industry Role: Join Date: May 2006 Posts: 9,820	great marketing!

07-22-2010, 02:41 PM	#14
twistyneck So Fucking Banned Join Date: Jan 2002 Location: Hanging by the neck until dead. Posts: 4,660	I can't believe anyone drinks that shit.

07-22-2010, 02:43 PM	#15
Amputate Your Head There can be only one Industry Role: Join Date: Aug 2001 Location: Somewhere else Posts: 39,075	Beer is nasty. __________________ SIG TOO BIG

07-22-2010, 03:24 PM	#16
Shoplifter Richest man in Babylon Industry Role: Join Date: Jan 2002 Location: Posts: 10,002 Posts: 5,741