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Pabst Blue Ribbon Is Classy and Expensive in China

The guy who came up with this is a fucking genius.

http://newsfeed.time.com/2010/07/21/...sive-in-china/

Quote:

In America it's called PBR and is the blue-collar/hipster beverage of choice. In China it's called Pabst Blue Ribbon 1844 and will run you $44 a bottle. Pretty steep for a beer whose biggest draw in the U.S. is the fact that it's, uh, really cheap.

In China, where the lager has been branded as a ?world-famous spirit? and bottled in a much more alluring way, Pabst Blue Ribbon 1844 actually looks quite enticing. The advertising campaign for the beer even likens it to ?Scotch whisky, French brandy, Bordeaux wine,? as they are all matured in wooden casks.

Another marked difference notable from the ad? There is a champagne flute-like glass accompanying the ostentatious bottle, which presumably is what you are to consume your beer from. Classy! In the U.S., PBR is typically consumed straight from the can. Which may or may not be still cloaked in the paper bag from the store.

But no matter how nicely it's dressed up, it's still the same old stuff. And as a rule, $44 a bottle is about $42 more than any sane person should be paying for PBR.

you can put anything in an expensive looking bottle, call it a fancy name and charge out the ass for it and people will buy it.

I like PBR, but it's fucking PBR for crying out loud.

if you find fuckers to pay, you can sell anything

What can I say?

People are fucking idiots.

It's all about packaging just like expensive perfume.

I always loved PBR in that lets get drunk in a Kmart parking lot kinda way. I think its great that thousands of chinese people and idiots that dont know better will be paying that much for americas 99 cent liquor store favorite.

I think ill go get some now.......

The economic boom in China has lead to all kinds of shit that you and I would never think of. "Middle Class" in China is filthy rich compared to past generations in china, just looking for ways to blow their new money. They most often buy their homes and cars with cash too.

American companies need to be more like PBR. China loves American imports, if only there were more of them. They'd buy them all for more than they're worth for the status symbol.

PBR is genius.
The most genius invention would be an elixir that adds more years to life.

But you guys still pay the premium for Grey Goose...

there is one born every day:drinkup

Quote:

Originally Posted by fuzebox (Post 17355384)

But you guys still pay the premium for Grey Goose...

Yea, I was about to say "isn't this just the Grey Goose concept applied to a cheap beer?"

And to think I know where the brewery used to be ...wonder what the chinese would think about that...

I can't believe anyone drinks that shit.