Vermonster Beer maker wins against Monster Energy Drinks - GoFuckYourself.com

Fletch XXX · 10-24-2009, 06:24 AM

http://www.google.com/hostednews/ap/...tD5qQD9BGAG480

David beat Goliath without even going to court.

The fight between Monster and Vermonster has been settled.

A small Vermont brewery that makes a beer called Vermonster and the Nasdaq-traded maker of Monster energy drinks settled a trademark dispute that prompted some stores to pull the larger company's beverages in protest.

The energy drinks-maker, Hansen Beverage Co., sent a cease-and-desist letter last month to Rock Art, telling it to stop using the name and to pay for its attorneys' fees.

On Tuesday, the two sides reached a settlement that allows Rock Art to continue to market the brew, an American barley wine, anywhere in the country. In return, Rock Art agreed not to sell energy drinks, which it never intended to do, said Douglas Riley, a Rock Art lawyer.

Neither Corona, Calif.-based Hansen nor its lawyer would comment on the settlement, the terms of which were confidential.

"It's phenomenal," said Matt Nadeau, who owns the Morrisville brewery with his wife. "It happened so fast. That's what's just amazing about this new power of traditional media, combined with social media, what tools that we have as Americans to fight against big power."

Brad Gosse · 10-24-2009, 07:22 AM

Nice I am so glad to see them win this

NoWhErE · 10-24-2009, 08:56 AM

Thats awesome! He was going to tank at first, but said fuck it and went through with it. Now he comes out victorious

quiet · 10-24-2009, 08:57 AM

two thumbs up

marketsmart · 10-24-2009, 08:58 AM

the power of the internet never ceases to amaze me...

i am happy for that guy and i am also happy to see a large corporation do the right thing..

V_RocKs · 10-24-2009, 09:01 AM

Now if I could just get shap to allow my gaytube domain...

I can read it already...

V_RocKs was required not to actually suck any cocks which he didn't intend to do anyways...

Boozer · 10-24-2009, 09:03 AM

So he agrees not to make energy drinks. Does that in return mean monster can not make alcoholic drinks?

Fletch XXX · 10-24-2009, 09:08 AM

Quote:

Originally Posted by Boozer

So he agrees not to make energy drinks. Does that in return mean monster can not make alcoholic drinks?

they actually intend to, and part of what I posted about this previously indicated, he should actually being suing them because they are planning to sell beer in the future which is why Monster Energy drinks now distributed by Anheiser Busch/InBev

Boozer · 10-24-2009, 09:11 AM

Quote:

Originally Posted by Fletch XXX

they actually intend to, and part of what I posted about this previously indicated, he should actually being suing them because they are planning to sell beer in the future which is why Monster Energy drinks now distributed by Anheiser Busch/InBev

Yeah I remember you posting that. It certainly seems like a one way agreement. In reality did he really win?

marketsmart · 10-24-2009, 09:14 AM

Quote:

Originally Posted by Boozer

Yeah I remember you posting that. It certainly seems like a one way agreement. In reality did he really win?

yes, he doesnt have to spend hundreds of thousands defending himself and he doesnt want to sell energy drinks..

so yes, i am pretty sure he feels like this is a total win...

dyna mo · 10-24-2009, 09:42 AM

viral marketing ftw

10-24-2009, 06:24 AM	#1
Fletch XXX GFY HALL OF FAME DAMMIT!!! Join Date: Jan 2002 Location: that 504 Posts: 60,840	Vermonster Beer maker wins against Monster Energy Drinks http://www.google.com/hostednews/ap/...tD5qQD9BGAG480 David beat Goliath without even going to court. The fight between Monster and Vermonster has been settled. A small Vermont brewery that makes a beer called Vermonster and the Nasdaq-traded maker of Monster energy drinks settled a trademark dispute that prompted some stores to pull the larger company's beverages in protest. The energy drinks-maker, Hansen Beverage Co., sent a cease-and-desist letter last month to Rock Art, telling it to stop using the name and to pay for its attorneys' fees. On Tuesday, the two sides reached a settlement that allows Rock Art to continue to market the brew, an American barley wine, anywhere in the country. In return, Rock Art agreed not to sell energy drinks, which it never intended to do, said Douglas Riley, a Rock Art lawyer. Neither Corona, Calif.-based Hansen nor its lawyer would comment on the settlement, the terms of which were confidential. "It's phenomenal," said Matt Nadeau, who owns the Morrisville brewery with his wife. "It happened so fast. That's what's just amazing about this new power of traditional media, combined with social media, what tools that we have as Americans to fight against big power." __________________ Want an Android App for your tube, membership, or free site? Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

10-24-2009, 07:22 AM	#2
Brad Gosse Confirmed User Join Date: Jan 2002 Location: Carpal Tunnel Posts: 2,616	Nice I am so glad to see them win this __________________ Free Clipart

10-24-2009, 08:56 AM	#3
NoWhErE Too lazy to set a custom title Industry Role: Join Date: Sep 2005 Location: Canada Posts: 10,430	Thats awesome! He was going to tank at first, but said fuck it and went through with it. Now he comes out victorious __________________ skype: lordofthecameltoe

10-24-2009, 08:57 AM	#4
quiet we'll miss you our friend. RIP Industry Role: Join Date: Sep 2001 Location: Fernie, BC Posts: 25,115	two thumbs up

10-24-2009, 08:58 AM	#5
marketsmart HOMICIDAL TROLL KILLER Industry Role: Join Date: Dec 2004 Location: Sunnybrook Institution for the Criminally Insane Posts: 20,419	the power of the internet never ceases to amaze me... i am happy for that guy and i am also happy to see a large corporation do the right thing..

10-24-2009, 09:01 AM	#6
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,422	Now if I could just get shap to allow my gaytube domain... I can read it already... V_RocKs was required not to actually suck any cocks which he didn't intend to do anyways...

10-24-2009, 09:03 AM	#7
Boozer So Fucking Banned Join Date: Feb 2005 Posts: 3,134	So he agrees not to make energy drinks. Does that in return mean monster can not make alcoholic drinks?

10-24-2009, 09:42 AM	#11
dyna mo The People's Post Industry Role: Join Date: Dec 2008 Location: invisible 7-11 Posts: 66,142	viral marketing ftw