Serious Thread: Name branding versus Oversaturation - GoFuckYourself.com

Undutchable · 11-22-2002, 02:23 PM

When stats go down, the first comments usually involve something about oversaturation. Sponsors oversaturated so go promote something else.

Then there's the issue of namebranding. Studies have shown that people like repitition when it comes to marketing and commercials. The more they see a site promoted, the more they will recognize it and potentially sign up.

So what do you think is the deal? Are some sponsors oversaturated or is it just stupid morons that switch sponsors too soon because they bitch too much? Is name branding good or do surfers constantly need new stuff to potentially sign up? Or is there no such thing as over-saturation or name branding at all and is each promotion method succesful only at an individual level?

Post away, I'm very curious to what you guys and girls think!

gothweb · 11-22-2002, 02:25 PM

The major benefit of branding is consistency. How much does that go into decisions you make about masturbating? Two things matter... quality and traffic.

Sly_RJ · 11-22-2002, 02:30 PM

Quote:

Originally posted by gothweb
The major benefit of branding is consistency. How much does that go into decisions you make about masturbating? Two things matter... quality and traffic.

And name branding leads to QUALITY TRAFFIC. Whoa. Two of your requirements all at once. How 'bout that.

ColKurtz · 11-22-2002, 02:31 PM

Interesting question. I think part of the problem is most 'megasites' dont have very good content, and 90% of paysites basically look the same with the whole "free tour" "instant access" "members" buttons on the bottom.

So there is not much good branding going on. To most surfers it all looks the same.

There is some sites with really good content, but I think those have their success in the recurring billing. Good product, good customer service, good retention.

I mean, I could slap up some tour with 3rd party content and it could convert initial signups about as good as a site with awsome exclusive content in the member are.

But I think the bigger problem is at the processor level where not as many signups are going through as they once did.

Pretty much nothing is converting great these days.

Dildozer · 11-22-2002, 02:41 PM

Oversaturation can be part of Name Branding. Don't forget there's always a product curve and that curve eventually goes down. What needs to be done is either drop the product or innovate it. Name Branding or not, if your product doesn't get improved and those improvements aren't marketed properly, the demand is bound to go down.

Fletch XXX · 11-22-2002, 02:44 PM

I think branding is everything in certain ways, and sometimes (impulse) it doesnt really matter at all.

how branded is 'BangBus'?

the word itself is worth hundreds of thousands (i think)

but ask , does 'BangBus' need to be branded or is it shock (impulse) which dictates a programs oversaturation.

branding sort of just 'becomes' do to what you do.

Theo · 11-22-2002, 02:46 PM

oversaturation is a keyword for tgp traffic.

Sly_RJ · 11-22-2002, 02:49 PM

According to Overture:
bangbus - 402136

Fletch XXX · 11-22-2002, 02:54 PM

Quote:

Originally posted by Soul_Rebel
oversaturation is a keyword for tgp traffic.

exactly.

I let facts like.

'every 6 seconds a new user logs on to the internet for the first time'

dictate how well programs will do.

No matter what - the middle aged guy who sees Tawnee or bang Bus for the first time double takes and downloads all the trailers.

there is no such thing as over saturation.

Obviously as mentioned your product has to be upgraded to meet current trends (competition standards) which is as easy as - how many people reeeeealy are joining Raquel Darrians site a day? I would imagine nowhere near some of the numbers these amateur girls have today, (Nina for instance) why? Because who the fuck even likes Raquel anymore? I remember reading stats years ago about how much she was making per month - nothing compared to now.

so though sometimes a name may just become 'not as interesting' the brand itself is still worth it, but its not really producing what it 'used to'

am i even making sense?

Undutchable · 11-22-2002, 03:21 PM

Quote:

Originally posted by Fletch XXX

branding sort of just 'becomes' do to what you do.

That's not often the case in my opinion. Bangbus was a hype. I don't work in an office but I can imagine that Bangbus was, or perhaps is, the type of site that is discussed among guys in offices during lunch breaks, or with their friends after watching sports on sunday... Correct me if I'm wrong, but Bangbus created somewhat of a hype. How many sites reach this status? Hardly any, is my guess.

So what does that leave us with? In the end, the most important source of information about pornsites is the kind of information you see on the TGP galleries, the half page ads, the full page ads, etc - Basically what many of us do to promote our sponsors. Which brings us back to the question of oversaturation versus name branding - Does the anal-craving surfer get sick of seeing yet another Captain Stabbin gallery or does he get more and more familiar with the theme and eventually sign up?

Lexxx · 11-22-2002, 03:28 PM

Let's see how Playboy's paysite will do... oversaturation-NO, branding-OH, YEAH - would be interesting to see if the name will get better conversions, or if will be just "same old stuff as in magazines" for surfers...

Za Ha · 11-22-2002, 03:29 PM

Branding works only to a certain extent though. Once a product or servce reaches its peak it is bound to drop.

Brujah · 11-22-2002, 03:50 PM

Quote:

Originally posted by Undutchable
Is name branding good or do surfers constantly need new stuff to potentially sign up?

Name branding is key I think, and oversaturation might be more of a perception than a reality when our sales take a dive. Its a small survey, but I took an unofficial survey on a non-adult site I have with 19,000 members. I pointed them to various AVS sites for example and AdultCheck was chosen as the one they'd most likely sign up for.. reasons given were mostly recognition and trust even though others might have had the more attractive design or central content.

Sponsors might take advantage of that name recognition they've gained over the years by combining it with some freshness to their tours like all the popular blog sites do.. but then I don't know if that would help or not and I'm sure they know a lot better whether it helps convert to sales.

Anyway, I don't really think there's an oversaturation issue. Just stale tours maybe.

11-22-2002, 02:23 PM	#1
Undutchable Registered User Industry Role: Join Date: Jun 2002 Posts: 2,217	Serious Thread: Name branding versus Oversaturation When stats go down, the first comments usually involve something about oversaturation. Sponsors oversaturated so go promote something else. Then there's the issue of namebranding. Studies have shown that people like repitition when it comes to marketing and commercials. The more they see a site promoted, the more they will recognize it and potentially sign up. So what do you think is the deal? Are some sponsors oversaturated or is it just stupid morons that switch sponsors too soon because they bitch too much? Is name branding good or do surfers constantly need new stuff to potentially sign up? Or is there no such thing as over-saturation or name branding at all and is each promotion method succesful only at an individual level? Post away, I'm very curious to what you guys and girls think!

11-22-2002, 02:25 PM	#2
gothweb Confirmed User Join Date: Jun 2002 Location: Back in the USSA Posts: 8,849	The major benefit of branding is consistency. How much does that go into decisions you make about masturbating? Two things matter... quality and traffic. __________________ Photos by Ian X.: Distinctive photos of goth babes. Blood Money:Your traffic, my sites, our money. MojoHost: Still the best.

11-22-2002, 02:41 PM	#5
Dildozer Confirmed User Join Date: Jul 2002 Location: Montreal Posts: 7,519	Oversaturation can be part of Name Branding. Don't forget there's always a product curve and that curve eventually goes down. What needs to be done is either drop the product or innovate it. Name Branding or not, if your product doesn't get improved and those improvements aren't marketed properly, the demand is bound to go down. __________________ Spam link here

11-22-2002, 02:44 PM	#6
Fletch XXX GFY HALL OF FAME DAMMIT!!! Join Date: Jan 2002 Location: that 504 Posts: 60,840	I think branding is everything in certain ways, and sometimes (impulse) it doesnt really matter at all. how branded is 'BangBus'? the word itself is worth hundreds of thousands (i think) but ask , does 'BangBus' need to be branded or is it shock (impulse) which dictates a programs oversaturation. branding sort of just 'becomes' do to what you do. __________________ Want an Android App for your tube, membership, or free site? Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

11-22-2002, 02:49 PM	#8
Sly_RJ Live Hard - Die Hard Join Date: Feb 2002 Location: Ready to leave... Posts: 17,042	According to Overture: bangbus - 402136 __________________ PHAT SERVERS - Quality dedicated hosting at a quality price! sly AT phatservers DOT com - 147479144

11-22-2002, 02:31 PM	#4
ColKurtz So Fucking Banned Join Date: Oct 2002 Location: Cambodia Posts: 596	Interesting question. I think part of the problem is most 'megasites' dont have very good content, and 90% of paysites basically look the same with the whole "free tour" "instant access" "members" buttons on the bottom. So there is not much good branding going on. To most surfers it all looks the same. There is some sites with really good content, but I think those have their success in the recurring billing. Good product, good customer service, good retention. I mean, I could slap up some tour with 3rd party content and it could convert initial signups about as good as a site with awsome exclusive content in the member are. But I think the bigger problem is at the processor level where not as many signups are going through as they once did. Pretty much nothing is converting great these days.

11-22-2002, 02:46 PM	#7
Theo HAL 9000 Industry Role: Join Date: May 2001 Posts: 34,515	oversaturation is a keyword for tgp traffic.

11-22-2002, 03:28 PM	#11
Lexxx Confirmed User Join Date: Feb 2001 Location: Boston Posts: 1,489	Let's see how Playboy's paysite will do... oversaturation-NO, branding-OH, YEAH - would be interesting to see if the name will get better conversions, or if will be just "same old stuff as in magazines" for surfers... __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

11-22-2002, 03:29 PM	#12
Za Ha Confirmed User Join Date: Oct 2001 Location: Still lost Posts: 5,112	Branding works only to a certain extent though. Once a product or servce reaches its peak it is bound to drop.