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Old 11-22-2002, 02:23 PM  
Undutchable
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Join Date: Jun 2002
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Serious Thread: Name branding versus Oversaturation

When stats go down, the first comments usually involve something about oversaturation. Sponsors oversaturated so go promote something else.

Then there's the issue of namebranding. Studies have shown that people like repitition when it comes to marketing and commercials. The more they see a site promoted, the more they will recognize it and potentially sign up.

So what do you think is the deal? Are some sponsors oversaturated or is it just stupid morons that switch sponsors too soon because they bitch too much? Is name branding good or do surfers constantly need new stuff to potentially sign up? Or is there no such thing as over-saturation or name branding at all and is each promotion method succesful only at an individual level?

Post away, I'm very curious to what you guys and girls think!
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