when is the best time to run a tv ad? - GoFuckYourself.com

Wolfy · 11-11-2008, 10:51 AM

I've got a two week slot paid for, now I need to pick out when to run it. (Non adult, obviously).

Should I do it week 1-2 December, week 3-4 December, or week 1-2 of January?

aico · 11-11-2008, 10:52 AM

Depends on the demographic you are trying to target. Didn't the ad company give you a list of viewer stats?

I.E. there is a reason why you always see Art Institute commercials at a time when you should be at work or in school, but are instead at home watching TV.

MovieMaster · 11-11-2008, 10:53 AM

What niche are you targeting or what the hell sorta product is it? That alone will help identify your best time of day ....

aico · 11-11-2008, 10:59 AM

I'm starting to think maybe you just want to know what week slot, I would go with Jan. after Xmas.

IllTestYourGirls · 11-11-2008, 11:00 AM

what are you selling and the target?

CurrentlySober · 11-11-2008, 11:02 AM

The best time to run a TV ad, is when the most people are watching Television...

Scott McD · 11-11-2008, 11:05 AM

Superbowl...

Tom_PM · 11-11-2008, 11:18 AM

Dec week 4 and Jan week 1. Or Jan 1 & 2.

Wolfy · 11-11-2008, 11:47 AM

Quote:

Originally Posted by Scott McD

Superbowl...

If I could.... :D

I'm targeting professionals 25-50. Decision makers for larger companies.

Wolfy · 11-12-2008, 11:17 AM

I was actually hoping someone had already done some research like this and could link me to some stats or something.

Anyone?

farkedup · 11-12-2008, 11:20 AM

Quote:

Originally Posted by Wolfy

I've got a two week slot paid for, now I need to pick out when to run it. (Non adult, obviously).

Should I do it week 1-2 December, week 3-4 December, or week 1-2 of January?

first of January or 1st of December, end of december everybody is broke and won't spend money.

Tom_PM · 11-12-2008, 11:32 AM

Well in retail, the week after christmas is often referred to as "the 13th month". Because sales are SO HIGH that week, that it's the equivalent sales volume as a June or a July.

People often wait until after christmas to spend. Or they return gifts and have new money. Ask anyone in your family who works retail in a mall or electronics or other large destination. It's packed.. temp holiday help is usually not let go until the end of January for a reason.

These are why I said last week dec, 1st week jan. Or just the first 2 of jan. IF it's a product.. if it's a service, then who knows. Only you know what item or niche it is, so any advice could be void right out of the box anyway.

Iron Fist · 11-12-2008, 11:35 AM

Forget January.... everyones busy worrying about paying off their bills

mona · 11-12-2008, 11:39 AM

Quote:

Originally Posted by aico

I.E. there is a reason why you always see Art Institute commercials at a time when you should be at work or in school, but are instead at home watching TV.

Yeah...When I get to stay home and watch The Price Is Right, I love watching the Hover Round Chair commercials

I would go with January...My "theory" would be that people aren't obsessing about holidays, travel, etc. and can allow other info to enter their heads.

11-11-2008, 10:51 AM	#1
Wolfy Confirmed User Industry Role: Join Date: Dec 2003 Location: Wisconsin Posts: 3,574	when is the best time to run a tv ad? I've got a two week slot paid for, now I need to pick out when to run it. (Non adult, obviously). Should I do it week 1-2 December, week 3-4 December, or week 1-2 of January?

11-11-2008, 10:52 AM	#2
aico Moo Moo Cow Join Date: Mar 2004 Location: Washington State Posts: 14,748	Depends on the demographic you are trying to target. Didn't the ad company give you a list of viewer stats? I.E. there is a reason why you always see Art Institute commercials at a time when you should be at work or in school, but are instead at home watching TV. Last edited by aico; 11-11-2008 at 10:54 AM..

11-11-2008, 10:53 AM	#3
MovieMaster Confirmed User Join Date: Apr 2003 Posts: 897	What niche are you targeting or what the hell sorta product is it? That alone will help identify your best time of day .... __________________ 100% Exclusive Program Babe-Bucks.com = HotModelClub.com \| NextDoor-Models.com Payments by: CCBILL ICQ Three 02 Five 638 Five 6 ReliableServers.com - NEED BANDWIDTH?

11-11-2008, 11:00 AM	#5
IllTestYourGirls Ah My Balls Industry Role: Join Date: Feb 2007 Location: Under the gold leaf ICQ 388-454-421 Posts: 14,311	what are you selling and the target? __________________

11-11-2008, 11:02 AM	#6
CurrentlySober Too lazy to wipe my ass Industry Role: Join Date: Aug 2002 Location: A Public Bathroom Posts: 38,608	The best time to run a TV ad, is when the most people are watching Television... __________________ My AI Handywork... My Dream Gal... XXX 👁️ 👍️ 💩

11-11-2008, 10:59 AM	#4
aico Moo Moo Cow Join Date: Mar 2004 Location: Washington State Posts: 14,748	I'm starting to think maybe you just want to know what week slot, I would go with Jan. after Xmas.

11-11-2008, 11:05 AM	#7
Scott McD Too lazy to set a custom title Join Date: Nov 2002 Location: Glasgow, Scotland Posts: 67,795	Superbowl... __________________ I Buy My High Quality Traffic Here, You Should Too!

11-11-2008, 11:18 AM	#8
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	Dec week 4 and Jan week 1. Or Jan 1 & 2. __________________ 43-922-863 Shut up and play your guitar.

11-12-2008, 11:17 AM	#10
Wolfy Confirmed User Industry Role: Join Date: Dec 2003 Location: Wisconsin Posts: 3,574	I was actually hoping someone had already done some research like this and could link me to some stats or something. Anyone?

11-12-2008, 11:32 AM	#12
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	Well in retail, the week after christmas is often referred to as "the 13th month". Because sales are SO HIGH that week, that it's the equivalent sales volume as a June or a July. People often wait until after christmas to spend. Or they return gifts and have new money. Ask anyone in your family who works retail in a mall or electronics or other large destination. It's packed.. temp holiday help is usually not let go until the end of January for a reason. These are why I said last week dec, 1st week jan. Or just the first 2 of jan. IF it's a product.. if it's a service, then who knows. Only you know what item or niche it is, so any advice could be void right out of the box anyway. __________________ 43-922-863 Shut up and play your guitar.

11-12-2008, 11:35 AM	#13
Iron Fist Too lazy to set a custom title Join Date: Dec 2006 Posts: 23,400	Forget January.... everyones busy worrying about paying off their bills __________________ i like waffles