seeric

http://www.huffingtonpost.com/jonath...s_b_96195.html

"Content is king," many people believe, meaning that films, television shows, music, news and information are more profitable assets than the technology used to deliver them. But there's an older, cautionary aphorism that applies as well: "Uneasy lies the head that wears the crown." Content may be king, but, ironically, its perceived value today is being driven towards zero. In the eyes of consumers, content is becoming a commodity -- more a commoner than a king.

Everyone focuses on piracy, but there are actually six related reasons for the devaluation of content. The first is supply and demand. Demand -- the number of consumers and their available leisure time - is relatively constant, but supply -- online content -- has grown enormously in the last decade. Some of this is professional content set free from boundaries...................(read more)




Valid are those the opinions of the uninvolved on interests where you lie the source of your wealth.

seeric

I'd Hit It!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !

munki

That was a damn good read dood...

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Rand

Arianna rocks.

Thanks for the post Airek.

I'm going to be reading her new book too.


Right Is Wrong: How the Lunatic Fringe Hijacked America, Shredded the Constitution, and Made Us All Less Safe

She's controversial but you always know where she stands. Bright lady.


.

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C H R I S

Very good read - thanks for sharing greanbean.

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halfpint

Wow good read.. I noticed over here in the UK some of the news channels are now showing home made videos. They have a section at the end of the news where users can send in thier own movies of current affairs, issues and things like that. What I kinda find funny is that the news channels are getting all of this content for free and the people who are making it and sending it in to be aired on TV make nothing from it. It seems to be pretty popular as its real every day people getting thier views across and some of the videos are pretty well made. I guess with the digital age its so easy to make which is pushing the price of content down.

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MRock

I have noticed the same thing here on the Tampa news shows. They encourage the viewers to visit their station website to upload ...

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marketsmart

arianna was on the last bill maher.. even though she is not good looking there is something sexy about her... i would hit it twice and again on sunday...

halfpint

Yep if you go the the news channels websites most of them now have this, and do encourage people to upload videos. Iv also noticed on a lot of the USA news channels they put ads in the videos before you watch them. Would love to know how much revenue they make from this.

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seeric

The mainstream people have the money for market research. They are surely watching how we are handling the evolving web arena. We should be watching them as well.

Sites like this are coming up all over. www.hulu.com. This one news corp and NBC own.

With the value of content decreasing in the mind of the consumer we must start considering that when we develop business models.

halfpint

How are they making money from that ? I cant see the videos because im over here in the UK, How long are the clips? and are there ads in the clips or are they selling a subscription.

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halfpint

ahh I missed this http://www.hulu.com/about/advertising

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seeric

yep. ad based

Iron Fist

Good article.. thanks

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seeric

bump for the night shift.

Sands

Excellent article. Very eye opening.

Tempest

I think she ripped that off from an article that was on wired a few weeks back.. Interesting premise though.

seeric

no, this has been in the mainstream content delivery world forever. not just now, for years.

they finally realized and accepted it. youtube and web 2.0 has devalued content to the point that there is no perceived value. if you think there is perceived value, go to that site x-----tube and look at the house account that is flooding the network with producer paid submitted material. the members are FURIOUS. they hate it that EVERYTHING is not 100% free.

watch. just watch. a lot of little snot nosed brats acting big time right now are going to be back on their homies couch because they are fucking up the biz models of the moment that aren't even defined yet.

mainstream has been ALL ad based for a LONG time. prob with us is we have very few people that will fuck the entire community to support the free "no value" content delivery networks.

Mostly you can see it's industry parasites, meaning "those that bring no value to the community, but merely take from."

Can someone seriously tell me what "CONTENT" a dating network contributes to the adult community?

Thats what I thought.

seeric

Oh, tempest. We normally see the same things. I just elaborated, so don't read into the quote I made.

;)

Its not at you. Just an elaboration.

halfpint

So do you think that the adult tubes will follow along the lines of http://www.hulu.com
I think they will and I also think that adult tubes which follow this trend and get in before every one else starts doing it will make money from it . The tubes which do follow the hulu trend will still have to buy or produce content but will it de-value content as there will still be a demand for new stuff on these types of sites

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seeric

no way.

adult tubes can never follow this model. ever.

GrouchyAdmin

I question the value of Huffington Post.

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halfpint

I know you say "no way" but its already starting to happen with inline video ads on adult sites, although they are not the same as what hulu do but its the start of having adult videos which have embeded ads in them, so in effect a tube with a lot of traffic could give out free content and sell ad space within the video itself and have no affliates. As we all know that advertising is now becoming much more poplular and more expensive so there will allways be people within the adult biz who would pay out large amounts to get their products out on the web. Whether a tube site would be able to survive this way on soley selling ad space in the videos is another story

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Matt 26z

Well if you want to define "dating network" as any social site that allows members to upload their own home made productions be they photos or video, there is a ton of this content out there and it is extremely desirable to surfers. In fact, a sizable number like it better than professional studio content due to it's realism.

Tat2Jr

Great read. Thanks for posting that.

THANK GOD THIS STATEMENT ISN'T TRUE FOR ADULT THOUGH:
"Thus, at least in some media, audiences are shifting more of their spending to hit properties -- the most popular movies and books, for instance -- to the detriment of specialized content such as art house films and mid-list titles."

We are going more and more ultra niche in our upcoming sites/content. Gonna make panty sniffing and foot fetish look like just plain old vanilla M/F sex scenes.

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Brad Mitchell

Great read thanks for sharing!

Brad

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GetSCORECash

this a good post, and timely.

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Matt 26z

I espeically like this quote since it relates to us here in adult:

"User generated content is often a poor substitute for professional content or traditional media. But that's little comfort. Alternate goods don't have to be perfect substitutes in order to acquire market share at the expense of the competition."

Forget about the "illegal tube site" argument. User generated home made porn is what adult tube sites were founded upon. Even if you remove the unauthorized uploads of rogue users, a perfectly legal product still remains that eats away at studio productions.

CarlosTheGaucho

That's a good read,

What's next if chaos is already unleashed?

I actually thought about this recently,

if you let anyone express anything the only thing that you'll create is a mess - the standards / limited access to publicise your opinions or contributions was in a way very benefitial to the overall level of public culture, because this definitely filtered out the shit from what has the value.

Now any grunt in the world can find another grunt to agree on and share their collective dumbness and it's less motivation that would ever force them to look up to any role model that is actually worth looking up to..

Also, the value of recomendation was never higher than now - blogs / reviews are playing it right.

Having a free access to tons of user or non user submitted content won't give you any value if you can't pick or find what does it for you... (not meaning particularly porn here, because the only value you search for is 9 - 12 min of free ass, and that's fairly easy to find..).

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CarlosTheGaucho

That's a legitimate model, so why are they try to further overally decrease the value of the content of their competitors, so those will not be even able to pay their affiliates enough, will the affiliates switch their links to dating too?

I would actually not be surprised if those adverts on tube sites would bring a total shit in return and would be just a strategic move to decrease the value of the product of their video competitors..

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Matt 26z

I don't know as if the promotion of unauthorized content is a far reaching conspiracy by user theme sites to destroy studio porn. But I do think that if we were to have a discussion about what online adult will be like 10 years from now, you've really got to include home made porn as a very big part of that.

Studio porn will be full screen legit high definition come then, so that will be our saving grace. The content will be beautiful. Plus there will absolutely be business models in place to profit off of the home made materials.

stickyfingerz

I love it that you and I are on the same page lately.

The_Truth_Will_Hurts

Barack Likes

Matt 26z

Bump for more discussion. Of course, there usually isn't much of any discussion here. It's easier to create "tube sites suck!" type threads and then go cry in mama's tit.

ronbotx

Since there is no content of any value to be found on the Huffington post itself, why does it matter?

CarlosTheGaucho

Aside from my conspiration theory, the important factor probably is, that before the internet times, there was hardly ever a chance to get access to a lot of real home made stuff...

For a very long time, aside of the Playboy like babe niches, porn meant mainly a movie with a corny plot and a lot of wild hair and moustache creations, although the people still looked probably way more natural than in our nowadays "high quality" gonzo flicks full of artificial tits, lips, and std proof genitalia..

Now it's the first time of the history when YOU can expose your ass to masses, and it work s more than well..

I know what I speak about, for example our first ever DVD release with real people only did 10.000 sales on a 15mil. market, which is quite incredible and it killed ALL the established brands by a massive margin...

In a way we have entered the time when the consumers can choose what they jack off to instead of a producer trying to push "high end" product of what's sexy in their book..

A nice piece of ass is a nice piece of ass, no matter if the model got paid 200, 2000 USD or nothing for the scene...

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Porno Dan

These two statements ring very true in our industry.


"It's true that people still consume media the old-fashioned way -- but fewer and fewer do so every day. Most of the content industries are seeing flat or declining revenues and audiences. And these trends are particularly notable among younger people."



"Similarly, in a trend that predates the Internet but continues today, media businesses are consolidating and becoming conglomerates, as individual companies find it harder and harder to compete.


We will see even more of this in our industry as time passes.

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CarlosTheGaucho

Actually once it's digitalised you always deal with massive copyright infridgement and I suppose the new way of consuming things is simply ripping / uploading / sharing the product.

That's evern more markant in the countries where the original is too overpriced to be affordable - in the ideal case, the trade off in terms of amount / quality would prevent you from pirating, but that's unfortunately not the case of porn - an impulse buy and impulse and immediate satisfaction..

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seeric

Of course content will always drive people to networks first. People go to myspace and facebook and flickr for two reasons, 1) content, 2) thanks to advancement of web technology, to socially interact. without content there is a seriously diminished value to the network. human interaction is only second to the network. take away any content on any of those networks and well, you'd have shit. content is expected to be free at this point in the game. people want it for free. they don't care that we want to charge, they want it for free.