Originally Posted by L-Pink (Post 13774807)

Mercedes has an obligation to protect its trademark in the face of anyone using it without their permission. If a company fails to protect their trademark from dilution or infringement they weaken their case in any future violation or lawsuit.

Basic trademark law guys ........... Did the letter start with "It has come to our attention ....."

Originally Posted by Far-L (Post 13771909)

I warn people about this stuff time and time again. Anyone suggesting they should fight it in court has very little idea what the time and expense would be involved to do so and frankly the case law will not be on their side. As Mutt correctly pointed out product placement in movies is big bucks advertising but if Mercedes chooses not to advertise in porn then that is their choice to make. Lambasting them for it is pointless and shows a lack of respect for copywritten and trademarked content.

Companies like Mercedes have firms all over the world to deal with this kind of stuff and ignoring them will be the quickest way to learn a very expensive lesson.