Marketing analysis: Image placement and conversions - GoFuckYourself.com

$5 submissions · 10-09-2007, 11:28 AM

Interesting analysis of how model pictures' eyes impact the effectiveness of a webpage http://www.grokdotcom.com/2007/10/02...visitors-away/

F-U-Jimmy · 10-09-2007, 11:31 AM

I knew this years ago, thats why this image is so successful LOL

$5 submissions · 10-09-2007, 11:35 AM

Quote:

Originally Posted by F-U-Jimmy

I knew this years ago, thats why this image is so successful LOL

LMAO! At least have him look at the DOWNLOAD NOW graphical call to action, dude

martinsc · 10-09-2007, 11:38 AM

Quote:

Originally Posted by $5 submissions

LMAO! At least have him look at the DOWNLOAD NOW graphical call to action, dude

ShellyCrash · 10-09-2007, 11:41 AM

Awesome stuff. Thanks for the post.

The heatmap was the coolest part, though I think what drew my eye in the ad was not so much where she was looking but that her eye was wonky

Brandon99 · 10-09-2007, 12:08 PM

Great post, Thanks.

Elli · 10-09-2007, 12:15 PM

Very interesting!

$5 submissions · 10-09-2007, 03:18 PM

Bump for the tour builders.

$5 submissions · 10-12-2007, 02:40 PM

Quote:

Originally Posted by Brandon99

Great post, Thanks.

You're very welcome

FredIsMe · 10-12-2007, 02:58 PM

Scary how they can track eyes like that.

harvey · 10-12-2007, 03:17 PM

nothing new here, these tests took place from beginning of 60's and results were really useful for advertisement. However, applying those (and many more) proven principles to adult design is really hard. That's why my best converting tours are those where the client gives me freedom. Besides, when you try to explain all the reasoning behind a tour and why you make things like you did at some point you start to sound like an smart-ass or you simply give up and say "whatever". Sadly, if you want to keep clients you need more "whatevers" than effective design.

Anyway, eyes positioning is a very strong resource since it leads your visual point, but also content positioning, text length and style, psychology of color (to me the more important aspect but for what I see most designers around here will say "whaaaaat?"), facial expression, shapes, colors depending on shapes, typography design, etc. And let's not even start with marketing tools. Right now I can identify only 2 adult designers that use these tools in a consistent basis, although I agree that maybe there are others applying the "whatever" way same as I'm forced to do many times.

Anyway, Gene, good post as usual, hope more people starts to see good design leads to more sales and learn that sometimes is better an eye than a gaping ass. But what do I know...

CarlosTheGaucho · 10-12-2007, 04:13 PM

Quote:

Originally Posted by $5 submissions

LMAO! At least have him look at the DOWNLOAD NOW graphical call to action, dude

Isn't that the Igor from the "Young Frankenstein" ?

CarlosTheGaucho · 10-12-2007, 04:14 PM

Quote:

Originally Posted by F-U-Jimmy

I knew this years ago, thats why this image is so successful LOL

Isn't that the Igor from the "Young Frankenstein"?

$5 submissions · 10-12-2007, 05:53 PM

Quote:

Originally Posted by CarlosBS

Isn't that the Igor from the "Young Frankenstein"?

Yep. The late great Marty Feldman.

just a punk · 10-12-2007, 05:54 PM

Thanks for sharing!

Extreme John · 10-12-2007, 05:57 PM

Quote:

Originally Posted by F-U-Jimmy

I knew this years ago, thats why this image is so successful LOL

See what im talkin bout

10-09-2007, 11:28 AM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Marketing analysis: Image placement and conversions Interesting analysis of how model pictures' eyes impact the effectiveness of a webpage http://www.grokdotcom.com/2007/10/02...visitors-away/ __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

10-09-2007, 11:41 AM	#5
ShellyCrash Confirmed User Join Date: Jun 2004 Location: Tampa Bay, FL Posts: 6,708	Awesome stuff. Thanks for the post. The heatmap was the coolest part, though I think what drew my eye in the ad was not so much where she was looking but that her eye was wonky __________________ Start making money with the hottest hookup site! up to $55 PPS or up to 75% Revshare ICQ 196766477

10-09-2007, 12:08 PM	#6
Brandon99 Confirmed User Join Date: May 2005 Location: What the deuce?! Posts: 2,214	Great post, Thanks. __________________ Brandon E. Sales Manager Skype: dgbrandon99 [email protected]

10-09-2007, 12:15 PM	#7
Elli Reach for those stars! Industry Role: Join Date: Apr 2003 Location: Vancouver, BC Posts: 17,991	Very interesting! __________________ email: [email protected]

10-09-2007, 03:18 PM	#8
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Bump for the tour builders. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

10-09-2007, 11:31 AM	#2
F-U-Jimmy Confirmed User Industry Role: Join Date: Apr 2006 Location: Visiting a city near you soon ! Posts: 6,853	I knew this years ago, thats why this image is so successful LOL

10-12-2007, 02:58 PM	#10
FredIsMe So Fucking Banned Join Date: Dec 2004 Location: Livin' in America Posts: 2,406	Scary how they can track eyes like that.

10-12-2007, 03:17 PM	#11
harvey Confirmed User Industry Role: Join Date: Jul 2001 Location: 127.0.0.1 Posts: 9,266	nothing new here, these tests took place from beginning of 60's and results were really useful for advertisement. However, applying those (and many more) proven principles to adult design is really hard. That's why my best converting tours are those where the client gives me freedom. Besides, when you try to explain all the reasoning behind a tour and why you make things like you did at some point you start to sound like an smart-ass or you simply give up and say "whatever". Sadly, if you want to keep clients you need more "whatevers" than effective design. Anyway, eyes positioning is a very strong resource since it leads your visual point, but also content positioning, text length and style, psychology of color (to me the more important aspect but for what I see most designers around here will say "whaaaaat?"), facial expression, shapes, colors depending on shapes, typography design, etc. And let's not even start with marketing tools. Right now I can identify only 2 adult designers that use these tools in a consistent basis, although I agree that maybe there are others applying the "whatever" way same as I'm forced to do many times. Anyway, Gene, good post as usual, hope more people starts to see good design leads to more sales and learn that sometimes is better an eye than a gaping ass. But what do I know... __________________ This post is endorsed by CIA, KGB, MI6, the Mafia, Illuminati, Kim Jong Il, Worldwide Ninjas Association, Klingon Empire and lolcats. Don't mess around with it, just accept it and embrace the truth

10-12-2007, 05:54 PM	#15
just a punk So fuckin' bored Industry Role: Join Date: Jun 2003 Posts: 32,386	Thanks for sharing! __________________ Obey the Cowgod