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Old 06-16-2007, 01:44 PM   #1
RayBonga
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Google should buy Yahoo

You might argue that Google is taking share away from Yahoo little by little and therefore should not spend the $40 billion or so it would take to buy Yahoo. However, the deal is very easy to justify:
  • Google is better at monetizing traffic than Yahoo and would increase Yahoo revenues significantly
  • Without Yahoo on the other side, Google could be less generous with sites such as MySpace and AOL and not have to give revenue shares of up to 100% with large pre-payments
  • Buying Yahoo eliminates an aggressive bidder for the other online marketing properties on the market

The deal could probably be justified on these considerations alone. Add in the large cost savings that would come from severe headcount reductions at Yahoo and it?s a no brainer.

The deal might have a hard time getting through the DOJ, but as the combined entity only represents a minute share of the overall advertising market, a convincing case could be made.


Just read this post in a blog I usually visit and I agree this makes perfect sense.

How long do you guys think it will take to Google buys Yahoo?
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Old 06-16-2007, 01:49 PM   #2
The Walrus
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Antitrust/monopolization issues might come into play. Shit they are already being watched under the scope.
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Old 06-16-2007, 01:59 PM   #3
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I really don't think that google can monetize traffic in a better way than yahoo. YPN has better conversions
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Old 06-16-2007, 02:01 PM   #4
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Antitrust/monopolization issues might come into play. Shit they are already being watched under the scope.
I really do not think there would be any monopolization issues. What about MSN or Alexa or Dogpile or AOL Search or Live. Although they are the biggest i dont see a problem.. It's not like satellite radio here! Plus i doubt yahoo would sell.
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Old 06-16-2007, 03:05 PM   #5
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MSN would shit a legal brick. It would never get past anti trust laws.
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Old 06-16-2007, 03:52 PM   #6
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No they should buy ebay or make their own free version.
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Old 06-16-2007, 03:55 PM   #7
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Plus i doubt yahoo would sell.
Yahoo doesn't really have to agree to sell, google can just start buying yahoo shares...
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Old 06-16-2007, 04:22 PM   #8
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No they should buy ebay or make their own free version.
I wouldnt be surprised if it's in the works after eBay's little tissy fit.
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Old 06-16-2007, 04:25 PM   #9
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No they should buy ebay or make their own free version.
a FREE version of ebay? thats an idea.
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Old 06-16-2007, 06:00 PM   #10
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Old 06-16-2007, 06:02 PM   #11
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a FREE version of ebay? thats an idea.
They kinda already do....google base but
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Old 06-16-2007, 06:04 PM   #12
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I really don't think that google can monetize traffic in a better way than yahoo. YPN has better conversions
Absolutely agreed...and mailing them will get you an answer by an actual human, service is MUCH better.
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Old 06-16-2007, 08:35 PM   #13
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You will see an ebay-Yahoo merger before google-yahoo (anti-trust).

Ebay and Yahoo would be a good fit.
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