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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. | 
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|  08-21-2002, 06:58 AM | #1 | 
| Confirmed User Join Date: Jul 2002 Location: Canada 
					Posts: 1,721
				 |  optimal website colours Now there are a million sites out there with a million different colour combinations. I was just wondering if any here had noticed a conversion improvement when using certain colours. I ask out of sheer curiousity cuz I saw the cover of the new issue of Vanity Fair the other day. It has a gorgeous combination of green, indigo, and purple and ever since I saw I 've been a) trying to figure out how to use the colours on a website; and b) even if did use the colours, would anyone else other than me like them? | 
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|  08-21-2002, 07:16 AM | #2 | 
| Confirmed User Join Date: May 2002 
					Posts: 345
				 | If I had the artical I would post it, but I read that colors like green is good (means go) red is like stop, and I heard white backgrounds convert better. In this biz, you just gotta play around for yourself.   
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|  08-21-2002, 07:21 AM | #3 | 
| hi Industry Role:  Join Date: Jun 2002 
					Posts: 16,731
				 | My favorite colors: Background: Black Borders: Gray Text: Orange  btw i think they convert good, i never used them... 
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|  08-21-2002, 08:14 AM | #4 | |
| Confirmed User Join Date: Apr 2002 
					Posts: 157
				 | Quote: 
 I wonder why it sounds so familiar?  | |
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|  08-21-2002, 08:39 AM | #5 | 
| hi Industry Role:  Join Date: Jun 2002 
					Posts: 16,731
				 | ahhhhhh almost same colors in this forum... didnt even see it   
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|  08-21-2002, 09:34 AM | #6 | 
| Confirmed User Join Date: Feb 2001 
					Posts: 1,917
				 | I don't know much about colors, but I do know this: Green is the most pleasing to the eye. When you look around in this world, this should't surprise you. (I don't know if it makes people buy sex, though.) | 
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|  08-21-2002, 11:08 AM | #7 | 
| Confirmed User Join Date: Apr 2002 Location: Philly 
					Posts: 871
				 | It really depends on what target niche you are looking to grab.  Pink would be teen professional would be white on black blue border means click yellow means sale There was a good article somewhere, but i forget where. do a search for color optimized marketing 
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|  08-21-2002, 11:10 AM | #8 | 
| Registered User Join Date: Aug 2002 Location: www.whataboutbob.com 
					Posts: 288
				 | Who else here besides me thinks Archer needs a new sig!??! | 
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|  08-21-2002, 11:37 AM | #9 | 
| Confirmed User Join Date: Dec 2001 Location: CrackYaMental 
					Posts: 4,365
				 | I've done quite a bit of research on colors and their effects on sales and psychology and what not. Other than going into a longwinded thesis on everything I've read, the common thread seems to be this... Warmer colors tend to evoke action and response. Warm colors being in the yellow and red spectrum. Cooler colors tend to instill a calmness and inaction. Cool colors being those in the blue and green spectrum. Lighter colors in either spectrum also have an active effect while darker colors subdue. On the flipside red can tend to aggitate and aggravate, and blues can tend to bore. Lighter colors in either spectrum also tend to be a call to action and darker colors in either spectrum has an opposite effect. Yellow attracts the most attention. Black and white are the most professional. And royal blues seem to inspire confidence.  
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|  08-21-2002, 12:56 PM | #10 | 
| Confirmed User Join Date: Jul 2002 Location: Canada 
					Posts: 450
				 | well, i made some paysites to promote on my free amateur site, and so i needed to pick out some colors........... In North American mainstream culture, the following colors are associated with certain qualities or emotions: Red -- excitement, strength, sex, passion, speed, danger. Blue -- (the most popular color) trust, reliability, belonging, coolness. Yellow -- warmth, sunshine, cheer, happiness Orange -- playfulness, warmth, vibrant Green -- nature, fresh, cool, growth, abundance Purple -- royal, spirituality, dignity Pink -- soft, sweet, nurture, security White -- pure, virginal, clean, youthful, mild. Black -- sophistication, elegant, seductive, mystery Gold -- prestige, expensive Silver -- prestige, cold, scientific just my  
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|  08-21-2002, 01:13 PM | #11 | |
| Confirmed User Join Date: Jun 2002 Location: cali 
					Posts: 3,027
				 | Quote: 
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|  08-21-2002, 01:22 PM | #12 | |
| ol' timer Industry Role:  Join Date: Jan 2001 Location: Seattle WA 
					Posts: 4,715
				 | Quote: 
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|  08-21-2002, 03:10 PM | #13 | 
| Confirmed User Industry Role:  Join Date: May 2002 Location: Denmark 
					Posts: 951
				 | Came across this site once http://www.colormatters.com/entercolormatters.html  Never really used it myself, but might be useful to some of you. | 
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|  08-21-2002, 04:36 PM | #14 | |
| Confirmed User Join Date: Feb 2001 Location: The bushes behind your house 
					Posts: 2,303
				 | Quote: 
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|  08-21-2002, 05:00 PM | #15 | 
| Confirmed User Join Date: Jul 2002 Location: Canada 
					Posts: 1,721
				 | that's a cool site jeppe. the only thing i remember from psych classes is that fast food places like denny's used be decorated in horrible shades of orange and purple.... designed to make people eat faster  i like green a lot....but have always been put off using it just because it's supposed to be a 'cool' colour... | 
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