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Old 04-03-2007, 10:24 AM   #1
sexdotcom
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Sex.com News Alert

For those of you who missed it, read about the most recent Sex.com news here (as reported by AVN):

2007-03-27

Escom Names New CEO/President, Plans to Revamp Sex.com
By: Jed Nottingham
Posted: 11:00 am PST 3-27-2007

LOS ANGELES - Escom LLC, the company that bought the controversial Sex.com domain almost a year and a half ago for a reported $14 million, has hired Del Anthony as the new chief executive officer and president to lead in the revitalization of the site.

Anthony, formally the chief operating officer of VS Media, has extensive Internet development experience, including a comprehensive knowledge of the space. Anthony will oversee a complete reorganization and restructuring of Sex.com.

This is the first of many announcements Escom will be making in the coming months, according to a company statement. Escom plans to upgrade its business model and brand image, veering away from the "banner farm" the site had become and toward a refined, mainstream, adult-friendly, user-powered portal and social network, the statement noted.

Anthony told AVNOnline he is excited about the upcoming changes at Sex.com, saying they are only the beginning.

"Our goal is to turn the domain into what it should be?a world-class destination and online society for all things adult. Expect a complete metamorphosis," Anthony promised. "We are going to build the site into an enormously powerful brand. Sex.com will appeal to a much broader market segment, with more focus on women users, and shake loose the negative stigma associated with adult sites. Our objective is to go as mainstream as we possibly can in terms of some of our new partnerships, as well as the new technologies that we'll be using. The domain name itself can easily be transitioned into something more mainstream."

The new Sex.com site will be Web 2.0-compliant, offering a multitude of options including video and photo content, shopping, news, community, survey statistics, and more.

"The site will be refreshing, lively, and unconventional," said Anthony. "We are going to completely redo our image. Unique, informed, lifestyle-driven, socially networked: These are just some of the concepts visitors will associate with the site in the future. This new positioning will help us expand the brand way beyond merely driving Internet traffic to the world's best domain. We have a branding company that we are working with now that we feel is confident in helping us obtaining these goals."

Escom has been building momentum over the past several weeks by inking partnerships with high-profile industry leaders across the globe. While the deals give Escom a head start with modern content, Anthony explained the company is working to acquire additional partners that offer products and services of mass appeal, to fill in any service gaps.

"We will lead by example and partner with key industry leaders," he said. "The best of the best modern adult applications will find a lucrative, white-labeled home at Sex.com. So, if you fall into that category, please get in touch with us ASAP."

The company plans to open a new Los Angeles office soon and is hiring experienced professionals to fill numerous roles, Anthony said.

_________

If you are looking for additional info, or would like to discuss potential partnerships, contact [email protected] .
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Old 04-03-2007, 10:32 AM   #2
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Will the revamping include paying me? If so, ICQ me.
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Old 04-03-2007, 10:32 AM   #3
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should give it to Trump - The Apprentice as the next task to compete ....
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Old 04-03-2007, 10:34 AM   #4
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I sent [email protected] email and still waiting a reply ;-(
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Old 04-03-2007, 10:38 AM   #5
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I sent [email protected] email and still waiting a reply ;-(
Try again - for some reason it didn't make it. We will keep an eye out for it.
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Old 04-03-2007, 12:09 PM   #6
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You had me until "Web 2.0".
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Old 04-03-2007, 12:13 PM   #7
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Great. It's going from a shitty TGP to a shitty portal.
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Old 04-03-2007, 12:22 PM   #8
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Great. It's going from a shitty TGP to a shitty portal.

Its a pretty good idea to bring in social networking and try to appeal to women.

Never underestimate the power of attention whoring.
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Old 04-03-2007, 12:25 PM   #9
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pay the people you owe would be a first move
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Old 04-03-2007, 12:36 PM   #10
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pay the people you owe would be a first move
!!
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Old 04-03-2007, 01:24 PM   #11
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Originally Posted by sexdotcom View Post
The new Sex.com site will be Web 2.0-compliant, offering a multitude of options including video and photo content, shopping, news, community, survey statistics, and more.

"The site will be refreshing, lively, and unconventional," said Anthony. "We are going to completely redo our image. Unique, informed, lifestyle-driven, socially networked: These are just some of the concepts visitors will associate with the site in the future. This new positioning will help us expand the brand way beyond merely driving Internet traffic to the world's best domain. We have a branding company that we are working with now that we feel is confident in helping us obtaining these goals."
You could of done all of that without a $14,000,000 domain I hope you know.
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Old 04-03-2007, 01:29 PM   #12
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You had me until "Web 2.0".
Just what I was thinking...
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Old 04-03-2007, 01:36 PM   #13
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From what I saw of the site today, the new guy needs to be fired.
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Old 04-03-2007, 01:40 PM   #14
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Let's hope it becomes as kick ass as men.com
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Old 04-03-2007, 01:51 PM   #15
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IS this mean playboy no more managing that domain?
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Old 04-03-2007, 01:54 PM   #16
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pay the people you owe would be a first move
I wish. I got rolled, for sure. But then again, so did a lot of advertisers to partially pay me, so maybe it's a wash.
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Old 04-03-2007, 02:17 PM   #17
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IS this mean playboy no more managing that domain?
That is correct. They are no longer managing it.
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