Originally Posted by sexdotcom

The new Sex.com site will be Web 2.0-compliant, offering a multitude of options including video and photo content, shopping, news, community, survey statistics, and more.

"The site will be refreshing, lively, and unconventional," said Anthony. "We are going to completely redo our image. Unique, informed, lifestyle-driven, socially networked: These are just some of the concepts visitors will associate with the site in the future. This new positioning will help us expand the brand way beyond merely driving Internet traffic to the world's best domain. We have a branding company that we are working with now that we feel is confident in helping us obtaining these goals."