Google enters the AFFILIATE MARKETING arena.... - GoFuckYourself.com

Jace · 03-22-2007, 01:48 PM

well, sort of....

http://www.marketingpilgrim.com/2007...-launches.html

Quote:

If you?re reading this post, then you can expect a flurry of news covering Google?s beta launch of its Pay-Per-Action (PPA) product for AdWords. Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model. (If this sounds familiar, reports surfaced back in June, that Google was offering a limited test of CPA)

The beta test is restricted to AdSense for content in the U.S., will run separate from the regular auction model, and you may not even get a chance to test it for a few weeks, while they roll it out. That being said, this is a significant expansion of the CPC (cost per click) model, with advertisers being given the option of paying when a customer buys a product, signs up for a newsletter, or completes any other actionable task on the advertiser?s web site.

On the publishing side, AdSense publishers will be able to opt-in to display PPA ads from Google and even whether they wish to display a single ad, a cluster of ads or match to a specific keyword that is relevant to their page content. Publishers also get to preview the ads, including company name, logo etc, before the ads go live.

As the broker between the advertiser and the publisher, Google will take its cut of any incentive offered. For example, if the advertiser offers $2 per sign-up, the publisher may see only $1.50 offered for the same sign-up. Google will pass on to publishers the net-incentive only.

Publishers also get a new ?text link ad? format (I wonder what Patrick Gavin will have to say about that), which allows them to display JavaScript ads that appear as a single text link. Publishers will be able to search for text link ads that match their chosen text string. Perfect for bloggers looking to monetize their site, but would prefer to add embedded text links, rather than whole blocks of ads.

Now, here?s where my post title comes in to play.

A platform that allows advertisers to offer a reward based upon a sale or sign-up?

A platform that allows publishers to select text, flash or images when displaying advertisers incentives?

What does that sound like to you?

To me, it sounds like a clear threat to the likes of Commission Junction or LinkShare ? or any other affiliate marketing network. Google, for all intents and purposes, has just entered the affiliate marketing arena, with the battle cry that they can do affiliate marketing better than the affiliate networks can.

Now, I feel obliged to inform you that when I posed this suggestion to Rob Kniaz, product manager for Google?s advertising products, he was very quick to deny any intention to compete in the affiliate network space. ?We think this is different from the traditional affiliate marketing industry?, said Kniaz. ?[It?s an] extension of the current AdWords product?. Oh really? Kind of like how Google doesn?t see itself competing with Microsoft?s office suite.

When I pushed Kniaz to explain why Google is so keen to distance itself from any associations with affiliate networks, his response was that the new PPA platform offered ?more automation, more options, more control? than affiliate networks.

Sounds like fighting words to me!

http://services.google.com/payperaction/faq.html

devilspost · 03-22-2007, 02:49 PM

bump1234

wizhard · 03-22-2007, 02:59 PM

To my way of thinking Google has been into affiliate marketing in an indirect way ever since they launched Adsense/Adwords and I recon it was just a matter of time before they went for a bigger slice of the pie. As one webmaster once said to me ......

He who controls the traffic will end up being king of the net

porno jew · 03-23-2007, 10:03 AM

just a way to cut down on the click fraud plaguing them.

pornguy · 03-23-2007, 10:30 AM

Its a way to put more money in their pockets.

Jakke PNG · 03-23-2007, 10:33 AM

Quote:

Originally Posted by pornguy

Its a way to put more money in their pockets.

It may be good for advertisers though. I mean the people who actually buy the ads, not adsense people. Now it's a bit of a risk to buy clicks, but when you do the traditional affiliate-way, there's suddenly a lot more margin for error.

he-fox · 03-23-2007, 10:43 AM

Quote:

Originally Posted by porno jew

just a way to cut down on the click fraud plaguing them.

I have to agree with you on this one.

03-22-2007, 02:49 PM	#2
devilspost Confirmed User Industry Role: Join Date: Feb 2004 Location: Tampa yomebe -at- hotmail Posts: 3,980	bump1234 __________________ Brothels and Escorts Worldwide.

03-23-2007, 10:30 AM	#5
pornguy Too lazy to set a custom title Industry Role: Join Date: Mar 2003 Location: Homeless Posts: 62,911	Its a way to put more money in their pockets. __________________ PornGuy skype me pornguy_epic AmateurDough The Hottes Shemales online! TChicks.com \| Angeles Cid \| Mariana Cordoba \| MAILERS WELCOME!

03-22-2007, 02:59 PM	#3
wizhard Confirmed User Join Date: Jul 2006 Posts: 579	To my way of thinking Google has been into affiliate marketing in an indirect way ever since they launched Adsense/Adwords and I recon it was just a matter of time before they went for a bigger slice of the pie. As one webmaster once said to me ...... He who controls the traffic will end up being king of the net

03-23-2007, 10:03 AM	#4
porno jew Too lazy to set a custom title Industry Role: Join Date: Nov 2006 Posts: 10,166	just a way to cut down on the click fraud plaguing them.