Simple things work the best. - GoFuckYourself.com

Paul Markham · 06-16-2006, 10:47 PM

I knew that telling surfers about the updates was converting and retaining. What I did not realise was if we step up a notch it would jump like it has.

About 3-4 weeks ago we started to rotate some of the content that had been on the site for over a year. We took them out and put them into the "Updates" program. Holding it back at least a month before re introducing it to the site.

We also started to buy in more content, so long as it was similar to ours. So every day the member got a new video and a 2 new image sets. I'm sure retention worked a bit better.

We then moved up anther step in going to 2 videos and 4 image sets every day, half new half in rotation. Retention definitely upped.

Then inside and outside the tour we told people what they will get in the future next weeks updates and on the tour only what was last weeks updates. This was all completed a week ago, the same day I was telling everyone the World cup was a good thing for sign ups.

Seems it has nothing to do with the WC, it's all about showing the surfer what he's getting and what he's missing.

Conversions on affiliates traffic is up 25%, retention it's tough to tell as it's too early, doubt if it will hurt though. "I'm cancelling my membership because I can't handle all the new porn you keep putting up" :lolup:

Will move to 3 videos and 3 sets a day soon.

gooddomains · 06-16-2006, 10:49 PM

Paul, you are up early today. Good morning.

ScReAmH2O · 06-16-2006, 10:50 PM

you are up early today

Paul Markham · 06-16-2006, 10:56 PM

Quote:

Originally Posted by gooddomains

Paul, you are up early today. Good morning.

Nearly 8.00 here.

AaronM · 06-17-2006, 12:14 AM

And they say you can't teach an old dog new tricks.

flashbang · 06-17-2006, 12:18 AM

Should take MMO video games and their tactics to your pay sites, It's surprisingly very similiar marketing.... the players quit and whine when they run out of content, when they see it or hear about it, they sign up and moan

evulvmedia · 06-17-2006, 12:29 AM

very interesting...

i can see why that would be the case- updates are likely a huge concern just before surfers join... i'll bet they hold their credit card in their hand quite a bit and think "if I sign up for this, am i just going to get access to a site that is stale and hasn't been updated in six months"...

there are a lot of sites out there like that, and i'll bet many surfers feel burned after having signed up for them...

your new approach really distinguishes your site in that regard...

incidentally, this is something that the folks at AbbyWinters.com do really well... they have a blog as their main page that lists all the updates, a "what's coming up in the next two weeks" list on the left hand side of the blog, and a weekly-updated video "newsletter" on the right hand side of the blog... the surfer is hit with the "you are going to get tons" of updates message three times!!!! (but then their tour sucks, but that's another story)

Paul Markham · 06-17-2006, 12:36 AM

I think so many surfers have been burned so many times, sites that do not have a months worth of content, they are cautious. when they see what we just update with they are more assured.

We are putting up more content in a month than a lot of sites have in total.

Might try some galleries which link directly to this page.

bknoob · 06-17-2006, 12:39 AM

good info, thanks

J$tyle$ · 06-17-2006, 12:49 AM

Very nice, Paul - seriously well done!

ER!C L!VE · 06-17-2006, 12:55 AM

Quality information. Thank you!

jonesy · 06-17-2006, 12:57 AM

Quote:

Originally Posted by AaronM

And they say you can't teach an old dog new tricks.

woof woof

J. Falcon · 06-17-2006, 01:37 AM

Great info as usual Paul. Thanks!

V_RocKs · 06-17-2006, 01:42 AM

I have always felt that surfers are stupid... But they can read. So if you show them what they want to know, they will lighten up and 'get it' and stick around for more.

Paul Markham · 06-17-2006, 09:53 AM

Another thought just came to me, so I'm just thinking aloud here.

Do you think we would be so worried about free porn taking members away from paying if paysites were updating like this?

BoyAlley · 06-17-2006, 10:08 AM

Quote:

Originally Posted by V_RocKs

I have always felt that surfers are stupid... But they can read. So if you show them what they want to know, they will lighten up and 'get it' and stick around for more.

A very true statement.......

Paul Markham · 06-17-2006, 02:55 PM

Quote:

Originally Posted by V_RocKs

I have always felt that surfers are stupid... But they can read. So if you show them what they want to know, they will lighten up and 'get it' and stick around for more.

I think some think they are extremely stupid. But even these people are going to learn eventually to be careful.

Maybe if all sites did it like this we would not fear the Free porn out there.

scottybuzz · 06-17-2006, 02:58 PM

morning paul hows it going, again a proffeisional thread from you. will promote you if i expand

jonesy · 06-17-2006, 04:41 PM

Quote:

Originally Posted by Paul Markham

Another thought just came to me, so I'm just thinking aloud here.

Do you think we would be so worried about free porn taking members away from paying if paysites were updating like this?

not at all -

sure, free porn does have its negatives but when a surfer finds the type of content he likes, hes not going to surf around wasting time looking for free shit when he knows he can go to a website and be satisfied in an instant by the shit he likes

instant gratification is one of mans inherent characteristics

when the pussy is good you always go back

Paul Markham · 06-17-2006, 09:48 PM

Quote:

Originally Posted by jonesy

not at all -

sure, free porn does have its negatives but when a surfer finds the type of content he likes, hes not going to surf around wasting time looking for free shit when he knows he can go to a website and be satisfied in an instant by the shit he likes

instant gratification is one of mans inherent characteristics

when the pussy is good you always go back

I agree with you.

I think there are guys who want instant gratification and it's a sector we fail to recognise.

We blame ourselves for putting up too much free porn and taking away members, however do we blame ourselves for selling a site worth $10 for $30?

I think this has done more to hurt our business than anything else.

Paul Markham · 06-18-2006, 01:27 AM

Quote:

Originally Posted by scottybuzz

morning paul hows it going, again a proffeisional thread from you. will promote you if i expand

No worries we will be around when you are ready for us.

Choppa · 06-18-2006, 04:53 AM

good information as always Paul

Paul Markham · 06-18-2006, 10:49 PM

Quote:

Originally Posted by Choppa

good information as always Paul

You're welcome, will keep it up and change the tour a bit to emphasise the updates. Will also include it on the new banners and FHGs.

For the record we just had our best sign ups weekend by a very long way. Over 20% up, need to look at the traffic and analyse it later.

The interesting thing will be retention, will members stay longer. Will taker a few months to see this.

DennisK · 06-19-2006, 12:32 AM

Interesting stuff Paul

Paul Markham · 06-19-2006, 02:21 AM

Quote:

Originally Posted by DennisK

Interesting stuff Paul

Going to give what we are adding a lot more prominence on the new tour.

Tell me what you think. Still working on it.

http://www.paulmarkhamteens.com/!newtour/

Paul Markham · 06-20-2006, 12:05 AM

Giving it another bump.

06-16-2006, 10:47 PM	#1
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Simple things work the best. I knew that telling surfers about the updates was converting and retaining. What I did not realise was if we step up a notch it would jump like it has. About 3-4 weeks ago we started to rotate some of the content that had been on the site for over a year. We took them out and put them into the "Updates" program. Holding it back at least a month before re introducing it to the site. We also started to buy in more content, so long as it was similar to ours. So every day the member got a new video and a 2 new image sets. I'm sure retention worked a bit better. We then moved up anther step in going to 2 videos and 4 image sets every day, half new half in rotation. Retention definitely upped. Then inside and outside the tour we told people what they will get in the future next weeks updates and on the tour only what was last weeks updates. This was all completed a week ago, the same day I was telling everyone the World cup was a good thing for sign ups. Seems it has nothing to do with the WC, it's all about showing the surfer what he's getting and what he's missing. Conversions on affiliates traffic is up 25%, retention it's tough to tell as it's too early, doubt if it will hurt though. "I'm cancelling my membership because I can't handle all the new porn you keep putting up" :lolup: Will move to 3 videos and 3 sets a day soon. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

06-16-2006, 10:50 PM	#3
ScReAmH2O Spam me with dialer programs Join Date: Jun 2006 Posts: 184	you are up early today __________________ M T P

06-17-2006, 12:18 AM	#6
flashbang Confirmed User Join Date: May 2006 Posts: 767	Should take MMO video games and their tactics to your pay sites, It's surprisingly very similiar marketing.... the players quit and whine when they run out of content, when they see it or hear about it, they sign up and moan __________________ Your TGP traffic belongs to you again \| X Rated Words & Hard Links

06-17-2006, 12:29 AM	#7
evulvmedia Confirmed User Industry Role: Join Date: Jun 2006 Posts: 441	interesting... very interesting... i can see why that would be the case- updates are likely a huge concern just before surfers join... i'll bet they hold their credit card in their hand quite a bit and think "if I sign up for this, am i just going to get access to a site that is stale and hasn't been updated in six months"... there are a lot of sites out there like that, and i'll bet many surfers feel burned after having signed up for them... your new approach really distinguishes your site in that regard... incidentally, this is something that the folks at AbbyWinters.com do really well... they have a blog as their main page that lists all the updates, a "what's coming up in the next two weeks" list on the left hand side of the blog, and a weekly-updated video "newsletter" on the right hand side of the blog... the surfer is hit with the "you are going to get tons" of updates message three times!!!! (but then their tour sucks, but that's another story)

06-17-2006, 12:36 AM	#8
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	I think so many surfers have been burned so many times, sites that do not have a months worth of content, they are cautious. when they see what we just update with they are more assured. We are putting up more content in a month than a lot of sites have in total. Might try some galleries which link directly to this page. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

06-16-2006, 10:49 PM	#2
gooddomains Too lazy to set a custom title Join Date: Jul 2003 Location: Netherlands Posts: 10,127	Paul, you are up early today. Good morning.

06-17-2006, 12:14 AM	#5
AaronM Too lazy to set a custom title Industry Role: Join Date: Oct 2001 Location: ┌∩┐ ◣_◢ ┌∩┐ Posts: 46,909	And they say you can't teach an old dog new tricks.

06-17-2006, 12:39 AM	#9
bknoob Confirmed User Join Date: Apr 2006 Posts: 1,610	good info, thanks

06-17-2006, 12:49 AM	#10
J$tyle$ Too lazy to set a custom title Industry Role: Join Date: Apr 2003 Location: Sunny San Diego Posts: 11,500	Very nice, Paul - seriously well done!

06-17-2006, 12:55 AM	#11
ER!C L!VE Confirmed User Join Date: Feb 2005 Location: WORLDW!DE Posts: 724	Quality information. Thank you! __________________ www.BackroomCastingCouch.com www.ExploitedCollegeGirls.com www.FCUKCash.com

06-17-2006, 01:37 AM	#13
J. Falcon www.AdultCopywriters.com Industry Role: Join Date: May 2006 Posts: 31,618	Great info as usual Paul. Thanks! __________________ Adult Copywriters SEO Content for Porn Sites sales at adultcopywriters dot com

06-17-2006, 01:42 AM	#14
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,409	I have always felt that surfers are stupid... But they can read. So if you show them what they want to know, they will lighten up and 'get it' and stick around for more.

06-17-2006, 09:53 AM	#15
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Another thought just came to me, so I'm just thinking aloud here. Do you think we would be so worried about free porn taking members away from paying if paysites were updating like this? __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

06-17-2006, 02:58 PM	#18
scottybuzz Too lazy to set a custom title Industry Role: Join Date: May 2006 Location: NY Posts: 14,800	morning paul hows it going, again a proffeisional thread from you. will promote you if i expand __________________ $$$$$ MAKE HUGE MONEY IN CAMS - CLICK HERE $$$$$

06-18-2006, 04:53 AM	#22
Choppa Confirmed User Join Date: Mar 2006 Location: Webmasters send sexyads.com your dating traffic and live the webmaster dream!! sexyads.com = $$$$$$$$$$ Sexyads adult personals at their greatest since 1997 Earn $$$$$$ today and become one of the thousands of Sexyads Affiliates Posts: 4,079	good information as always Paul __________________ SexyAds: 10 years in business and still going strong. Become an affiliate today! Choppas ICQ: 283 090 747 Want to know more? [email protected]

06-19-2006, 12:32 AM	#24
DennisK Confirmed User Industry Role: Join Date: Aug 2002 Location: The Netherlands Posts: 1,363	Interesting stuff Paul __________________ WE ARE BUYING (PAY/CAM) SITES! CONTACT ME ClubSeventeen \| SinfulXXX \| GrandParentsX Paying webmasters since 1996! Contact: d.koning @ sansylgroup.com \| skype:dennis_koning

06-20-2006, 12:05 AM	#26
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Giving it another bump. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70