I knew that telling surfers about the updates was converting and retaining. What I did not realise was if we step up a notch it would jump like it has.
About 3-4 weeks ago we started to rotate some of the content that had been on the site for over a year. We took them out and put them into the "Updates" program. Holding it back at least a month before re introducing it to the site.
We also started to buy in more content, so long as it was similar to ours. So every day the member got a new video and a 2 new image sets. I'm sure retention worked a bit better.
We then moved up anther step in going to 2 videos and 4 image sets every day, half new half in rotation. Retention definitely upped.
Then inside and outside the tour we told people what they will get in the future
next weeks updates and on the tour only what was
last weeks updates. This was all completed a week ago, the same day I was telling everyone the World cup was a good thing for sign ups.
Seems it has nothing to do with the WC, it's all about showing the surfer what he's getting and what he's missing.
Conversions on affiliates traffic is up 25%, retention it's tough to tell as it's too early, doubt if it will hurt though. "I'm cancelling my membership because I can't handle all the new porn you keep putting up" :lolup:
Will move to 3 videos and 3 sets a day soon.