Domain Appraisal Formula - GoFuckYourself.com

Brujah · 05-18-2006, 01:15 PM

Inspired by Leapfish tool.. how would you develop an automated formula for guessing the value of a domain?

An example of Leapfish results..

Quote:

Gofuckyourself.com

Combined Value Score: 271
Top Level Domain Score: 10
Unwanted Characters Score: 10
Dictionary Word Score: 9
Length Score: 4
Archive.org Score: 213
Google Search Results: 38,600
Yahoo Search Results: 0
MSN Search Results: 3,303
Search Engine Score: 25
Estimated Base Value: $813.00
Estimated Actual Value: $110,162.00

My thoughts..

A good start on a formula should be based on Link Popularity, Dictionary, Overture/Wordtracker, Alexa Traffic Rank, Length, TLD, Trigger words in the name, negative characters/words (hyphens, numbers, repeating characters), age of domain, number of names registered containing the best word in the name, are other TLD versions registered, ccTLD versions?...

Any other good measurement methods that can be implemented?

madawgz · 05-18-2006, 08:07 PM

there is no "real" way, everyone has their own opinions on what a domain name is worth

Juilan · 05-18-2006, 08:24 PM

Well first I think you, KRL & Evan would know best.

But I would throw in: Character length, Google Popularity Index, Google PR, Google/DMOZ Directory, Yahoo Directory, Wayback/archive listed.

And link popularity derived from: #Alexa links, #Yahoo Links, #Altavista Links, #MSN Links, #Lycos Links, #Inktomi Links, #AllTheWeb Links, #Google Links

MerlinK · 05-18-2006, 08:28 PM

The amount of money produced by the domain/site is most important, as well is quantity of type-in traffic -- also, what is GFY.com worth compared to GoFuckYourself.com?

As a business, GFY would most likely be sold based on a multiplier of annual revenue.

sacX · 05-18-2006, 08:31 PM

you'd also need to break it down into its component words and run them against a cpc estimator like the Google Adwords API.

StatsJunky · 05-18-2006, 08:55 PM

Quote:

you'd also need to break it down into its component words and run them against a cpc estimator like the Google Adwords API.

Big factor.

Pleasurepays · 05-18-2006, 09:43 PM

Quote:

Originally Posted by MerlinK

The amount of money produced by the domain/site is most important, as well is quantity of type-in traffic -- also, what is GFY.com worth compared to GoFuckYourself.com?

As a business, GFY would most likely be sold based on a multiplier of annual revenue.

if the question is simply about "domains" - i dont agree with this. for example... a domain can have a shitload of traffic and lose it in an afternoon. a short, one word domain with good type in traffic wont. a short single word domain has significant value with no traffic and that value will only increase. look at the abortions that are men.com or sex.com as examples.

swingingina · 05-18-2006, 09:46 PM

that does not work for me at all.....

05-18-2006, 08:07 PM	#2
madawgz 8.8.8.8 Industry Role: Join Date: Mar 2006 Location: Noordermarkt Posts: 30,509	there is no "real" way, everyone has their own opinions on what a domain name is worth __________________ TAEMDLRMSKRJIXMRLSMRJ.

05-18-2006, 08:24 PM	#3
Juilan Sultan of Swing Join Date: Feb 2004 Location: XXXodus Posts: 15,141	Well first I think you, KRL & Evan would know best. But I would throw in: Character length, Google Popularity Index, Google PR, Google/DMOZ Directory, Yahoo Directory, Wayback/archive listed. And link popularity derived from: #Alexa links, #Yahoo Links, #Altavista Links, #MSN Links, #Lycos Links, #Inktomi Links, #AllTheWeb Links, #Google Links __________________ My Best Converting VOD Sponsor \|

05-18-2006, 08:28 PM	#4
MerlinK Confirmed User Join Date: Dec 2004 Posts: 453	The amount of money produced by the domain/site is most important, as well is quantity of type-in traffic -- also, what is GFY.com worth compared to GoFuckYourself.com? As a business, GFY would most likely be sold based on a multiplier of annual revenue. __________________ I buy domain names - if you're selling a .com with traffic, please ICQ me 313-846-394

05-18-2006, 08:31 PM	#5
sacX Confirmed User Join Date: Dec 2002 Location: New Zealand Posts: 2,998	you'd also need to break it down into its component words and run them against a cpc estimator like the Google Adwords API. __________________ Have Asian Language Traffic?

05-18-2006, 09:46 PM	#8
swingingina Confirmed User Join Date: Nov 2005 Location: st pete beach Fla Posts: 199	that does not work for me at all..... __________________