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Old 04-09-2006, 10:06 PM   #1
WiredGuy
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Mailing List Management Service

Hi,

I'm looking for a company or service that can manage double opt-in mailing lists on our behalf and handle all complaints/bounce backs, removals, mailings (once per day) and be canspam compliant.

We'll provide the names, email addresses, date/time of optin and IP addresses used. Any recommendations on whom to use? I don't want to handle mailings myself.

EDIT: This is for mainstream marketing and the service should be whitelisted on all major email providers (yahoo, hotmail, msn, aol, etc...)

Thanks
WG
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Last edited by WiredGuy; 04-09-2006 at 10:08 PM..
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Old 04-09-2006, 10:08 PM   #2
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Datran Media, OptinBig, Boca Networks - those are all the big guys.
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Old 04-09-2006, 10:08 PM   #3
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Bighip.com ???
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Old 04-09-2006, 10:09 PM   #4
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Datran Media, OptinBig, Boca Networks - those are all the big guys.
Do you have any experience with any of the three that you can recommend?
WG
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Old 04-09-2006, 10:15 PM   #5
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Bighip.com ???
Do they accept imported lists? I got the impression you had to build from scratch with them when I talked to them a few weeks ago.
WG
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Old 04-09-2006, 10:21 PM   #6
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Old 04-09-2006, 10:25 PM   #7
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I know Datran is having some ...umm.. legal issues in regards to their work with the Gratis Internet people (FreeIpods):

http://www.cnn.com/2006/TECH/interne....ap/index.html

Although they settled out of court.

I work with a company who does my email marketing however I am not sure if they will manage someone elses list unless you are buying email from them.

I can check for you if you are interested and put you in touch with them. Hit me up on ICQ if you want me to check into it.
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Old 04-09-2006, 10:27 PM   #8
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Old 04-10-2006, 01:18 PM   #9
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bump...
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Old 04-10-2006, 01:19 PM   #10
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Old 04-10-2006, 01:21 PM   #11
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I know the perfect company, very high profile and very legit. They own and represent a couple of well known products.

hit me up in ICQ for details if you want any and contact info.
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Old 04-10-2006, 01:29 PM   #12
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bighip sucks.
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Old 05-07-2006, 03:11 PM   #13
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Old 05-07-2006, 04:59 PM   #14
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Quote:
Originally Posted by WiredGuy
Hi,

I'm looking for a company or service that can manage double opt-in mailing lists on our behalf and handle all complaints/bounce backs, removals, mailings (once per day) and be canspam compliant.

We'll provide the names, email addresses, date/time of optin and IP addresses used. Any recommendations on whom to use? I don't want to handle mailings myself.

EDIT: This is for mainstream marketing and the service should be whitelisted on all major email providers (yahoo, hotmail, msn, aol, etc...)

Thanks
WG

There are a few things to consider when you are choosing an ESP (email service provider).

1. Technology - Anybody worth discussing at all will be able to handle removes, bounces etc. Everybody will have some form of tracking. From there it gets interesting.

There are different ways to track deliveries, opens, clicks, and even conversions for the emails. Of course some of these are more accurate than others.

If you want to be able to easily split run test differing subject lines, creatives, or even personalize the email in real time that will affect your choice of ESP.

2. Deliverability - Oh so IMPORTANT! The reality of whitelists and bonded sender programs are much different in actuality than they seem at first look.

If you are on a shared IP (usually if you are spending more than about $1500/month and know what to ask for then you can get dedicated) then you need to worry about what the others sharing your IP do. How often they send, etc etc.

Creative/subject composition can make a huge difference. A good ESP will not only make sure that they send all your mail, and have good reporting, but will also provide tools and/or consulting to help make sure that you don't get blocked by filters.

This can go well beyond having the automated spam assasin scoring tool, to let you 'tune' your emails, including direct input into the creatives.

Also your ESP is in the business of managing relationships with ISPs. It's not a lot different than your experience in PPC WG. Yes supposedly 'everyone' who is a certified adwords pro has the ability to get things done correctly... blah blah blah. But in the end it turns out that there are just some people/firms with the right connections and the right volume of business. It doesn't hurt to golf with the head of the complaints dept for AOL (not me).

All the basic technology companies claim they manage the ISP relationships, but you need to learn how to look a little deeper to make a good choice.

3. Special Features - Depending on what kind of mailing this is, it might make sense for you to have some advanced tools at your disposal. Sometimes these come from the ESP, and other times it's just good to make sure the one you choose supports the tools.

If you want to use this as a customer re-engagement tool, if you want to track conversions, if you want there to be rules based (if then) autoresponders, change the creative in real time, etc etc etc then that will be a factor as well.

If this is just a simple non-revenue producing newsletter, then that might be overkill.

4. Pricing - Depending on what kind of commitments you are prepared to make, the features & services you want, your volume etc etc it will probably wind up ranging from 7c/email down to fractions of a penny.

At the high end you are just amortizing the cost of some heavy iron over the volume you send.

I personally use 5 different ESPs, and would be happy to talk to you about your specific goals/needs if you like (not selling any service).

I am not going to dish dirt on any company publicly, but you can ICQ me at 306014014, or email me

Jeff Random
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Old 05-07-2006, 05:37 PM   #15
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http://www.more-selling.com/ I know do mailouts of emails they collect for you from your web site. I use their service. I contacted them just out of interest and they said they do manage existing lists. They guarantee delivery and handle remove lists for you too. They say they're the best.
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Old 05-08-2006, 10:29 AM   #16
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Thanks Jeff for the comments, I'll ICQ you.
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Old 05-08-2006, 10:44 AM   #17
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Originally Posted by WiredGuy
Do they accept imported lists? I got the impression you had to build from scratch with them when I talked to them a few weeks ago.
WG

No they dont accept imported lists. ;) You are correct babe.
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Old 05-08-2006, 11:04 AM   #18
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Thanks Jeff for the comments, I'll ICQ you.
WG
Hmmm, are you sure thats the right ICQ number Jeff? I keep getting an error for that number?
WG
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Old 05-08-2006, 11:32 AM   #19
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Hmmm, are you sure thats the right ICQ number Jeff? I keep getting an error for that number?
WG
I think icq is having issues WG.

Have you looked at http://www.bocanetworks.com

Anyone have any experience with Boca Networks?
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Old 05-08-2006, 11:34 AM   #20
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they all say opt in but thats bs
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Old 05-08-2006, 11:57 AM   #21
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If you're looking for someone local look no further
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Old 05-08-2006, 11:14 PM   #22
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Hmmm, are you sure thats the right ICQ number Jeff? I keep getting an error for that number?
WG
That's the right ICQ, I don't see any missed messages even though I was afk for most of the day.

My email is jeff @ jeffrandom.com.
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