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Old 03-26-2006, 06:35 PM   #1
GTS Mark
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How To Kill The Competition (Interesting Article)

A Smart Defensive Marketing Strategy Can Stave Off Rivals, or Even Eliminate Them.

http://www.inc.com/magazine/20060301...marketing.html

Interesting article

DH
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Old 03-26-2006, 06:39 PM   #2
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intresting.
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Old 03-26-2006, 06:44 PM   #3
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In this industry, its much easier. You just have to take your competition out partying a few times, and get them addicted to drugs, alcohol and whores. Eventually, they just burn themselves out and quit!

(its funny cuz its true)
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Old 03-26-2006, 06:51 PM   #4
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I've noticed that the type of methodology mentioned in that inc.com article depends entirely on the company and leadership styles within the company. What works best for some does not work best for all.

Just an observation. Interesting article.
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Old 03-26-2006, 06:52 PM   #5
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they forgot to mention "starting drama on gfy"....
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Old 03-26-2006, 06:58 PM   #6
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Quote:
Originally Posted by SteveLightspeed
In this industry, its much easier. You just have to take your competition out partying a few times, and get them addicted to drugs, alcohol and whores. Eventually, they just burn themselves out and quit!

(its funny cuz its true)
So that's why there are so many webmaster conventions, hu?
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Old 03-26-2006, 07:00 PM   #7
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killer read
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Old 03-26-2006, 07:19 PM   #8
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Mmmm, brain food.
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Old 03-26-2006, 07:25 PM   #9
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Nice read - thanks.
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Old 03-26-2006, 07:29 PM   #10
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Quote:
Originally Posted by RobbieRye
I've noticed that the type of methodology mentioned in that inc.com article depends entirely on the company and leadership styles within the company. What works best for some does not work best for all.

Just an observation. Interesting article.
how right you are
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Old 03-26-2006, 07:31 PM   #11
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interesting...
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Old 03-26-2006, 07:32 PM   #12
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When you have a strong product where the client pays you every month / year / transaction and has a business need for your product, playing defence is a valid way to work to maintain business and expand using word of mouth / related companies / related people strategies.

It is how IBM worked the mainframe buisness for years. Once you were hooked, selling you the next piece of software or next hardward platform or upgrade was easy money.

Alex
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Old 03-26-2006, 09:26 PM   #13
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Quote:
Originally Posted by RawAlex
When you have a strong product where the client pays you every month / year / transaction and has a business need for your product, playing defence is a valid way to work to maintain business and expand using word of mouth / related companies / related people strategies.

It is how IBM worked the mainframe buisness for years. Once you were hooked, selling you the next piece of software or next hardward platform or upgrade was easy money.

Alex
Good points!

DH
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Old 03-26-2006, 09:55 PM   #14
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Not bad, thanks.
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Old 03-26-2006, 11:53 PM   #15
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I like that and it really is an interesting read. thanks
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Old 03-27-2006, 01:47 AM   #16
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it's worth the read. the valuable info posted there is highly appreciated.
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