Google AdWords profitablity and average CPC and $$ per click costumer value - GoFuckYourself.com

AkiraSS · 03-24-2006, 10:50 AM

Just a rant..Comparing data for the past couple of years, I've come to an conclusion: Adwords is too expensive.

As a base of reference I'll take into account the quality of traffic sources, which IMO, arranged (from low to high) grade like this:

#9 - (worst) Mailers, spam
#8 - Traffic brokers (Chokers etc)
#7 - TGP gallery traffic, free listings
#6 - SEO (black hat)
#5 - SEO (white)
#4 - MPG, free listings
#3 - PPC (adult search engines)
#2 - Partner TGP/MPG listings on quality TGP sites
#1 - Typein traffic

IMO, typein traffic, being on top of this ladder, if properly managed, can produce $$ per unique from $0.01 to $0.26

Now, this averages at around $0.10 per click (40+ sponsors) over the period of the last 3 years.

If you filter out the low converting sponsor, that leaves you with a list of 10 or so sponsors I've tried that make from $0.15 to $0.26 per unique visitor.

The #1 spot belonged to a program that isn't active anymore (its active but doesnt make sales at all) and the following programs from #2 to #5 make the following:

#2 - $0.19
#3 - $0.16 (after switch to Executive stats, stopped making sales)
#4 - $0.15
#5 - $0.09

--------

So, my point is, if the best traffic source online averages at $0.10 per click and Google sells spots (for adult) with minimum $0.10 (yet, quality of traffic is up to five time worse)... google is overcharging and leaving a dead zone for other search engine opportunists to fill in offering cheaper CPC (MSN, yahoo).

...

czarina · 03-24-2006, 10:53 AM

I agree on that. They should drop thier price to about 7 cents min. Anf that would be much better.

Dirty F · 03-24-2006, 10:53 AM

I love adwords.

AkiraSS · 03-24-2006, 10:56 AM

who cares what u love sigwhore.

Dirty F · 03-24-2006, 11:00 AM

Quote:

Originally Posted by AkiraSS

#9 - (worst) Mailers, spam
#8 - Traffic brokers (Chokers etc)
#7 - TGP gallery traffic, free listings
#6 - SEO (black hat)
#5 - SEO (white)
#4 - MPG, free listings
#3 - PPC (adult search engines)
#2 - Partner TGP/MPG listings on quality TGP sites
#1 - Typein traffic

Damn dude, you are very wrong!

#9 - (worst) Mailers, spam - Mail traffic can be very very good. Way better than most other traffic.
#8 - Traffic brokers (Chokers etc) - I agree, most of them total shit. Maybe good to feed trades.
#7 - TGP gallery traffic, free listings - I do 1:300 with some programs with unfiltered tgp traffic. Tgp traffic is quite good.
#6 - SEO (black hat)
#5 - SEO (white) Both good if targeted. Se traffic is nothing better than tgp traffic in my opinion. You just have the advantage of being able to target it to a certain niche 100% which makes the ratios better. Try to send ass traffic to a tits site and even SE traffic will do 1:5000. Saying SE traffic is way better than other traffic is bs imo.
#4 -MPG, free listings - Maybe a bit better than tgp.
#3 - PPC (adult search engines) i can do 1:10000 with ppc traffic. Once again, highly targeted and its worth money but ONLY highly targeted.
#2 - Partner TGP/MPG listings on quality TGP sites - Total bs to put this on #2 - As if the surfer knows you have a paid pass or not. Just as good or worse as any other tgp/mgp traffic.
#1 - Typein traffic - Once again, totally depends on what exactly they type in. Type in traffic is very overhyped by idiot domain sellers. I rather have 1000 mgp hits than 1000 people typing in free porn.

Dirty F · 03-24-2006, 11:01 AM

Quote:

Originally Posted by AkiraSS

who cares what u love sigwhore.

You obviously cared enough to reply. Anyway, you read above. Im trying to learn you something here.

QuadsZilla · 03-24-2006, 01:12 PM

Black hat traffic cost much less to create. So while your average visitor may not be worth as much, your effort to create that visitor was much less. Profitibility is how much traffic you can generate with X amount of work.

As to adwords - you need to purchase targeted terms in a niche you fufill. "Smoking shemale midgets giving footjobs" probably converts really well and would be worth more than .10 per visitor.

Dirty F · 03-24-2006, 03:37 PM

Bumperoo

Theo · 03-24-2006, 03:39 PM

targetted PPC traffic has equivalent value with type-in traffic, same goes for good optin-in mailouts

Pornwolf · 03-24-2006, 03:46 PM

Mmmmm, opt-in mail. Delicioius.

FreeHugeMovies · 03-24-2006, 03:49 PM

MGP listing over SE traffic?

Yobbo · 03-24-2006, 03:53 PM

what about blog traffic? that stuff can be gold...

KRosh · 03-24-2006, 03:57 PM

Quote:

Originally Posted by AkiraSS

So, my point is, if the best traffic source online averages at $0.10 per click and Google sells spots (for adult) with minimum $0.10 (yet, quality of traffic is up to five time worse)... google is overcharging and leaving a dead zone for other search engine opportunists to fill in offering cheaper CPC (MSN, yahoo).

...

Well let's make sure that we say the best traffic for "YOU" averages .10 cents per click.

Adwords are a very inexpensive form of traffic for a program owner.
I would much rather pay $12 to $19 CPA as opposed to paying an affiliate $25-$35 CPA

WiredGuy · 03-24-2006, 04:02 PM

To each his own I suppose because my list of traffic sources would definitely vary quite widely compared to your list (in terms of quality).
WG

Marshal · 03-24-2006, 04:13 PM

Quote:

Originally Posted by WiredGuy

To each his own I suppose because my list of traffic sources would definitely vary quite widely compared to your list (in terms of quality).
WG

Couldn't agree more!

GatorB · 03-24-2006, 04:29 PM

Quote:

Originally Posted by AkiraSS

So, my point is, if the best traffic source online averages at $0.10 per click and Google sells spots (for adult) with minimum $0.10 (yet, quality of traffic is up to five time worse)... google is overcharging and leaving a dead zone for other search engine opportunists to fill in offering cheaper CPC (MSN, yahoo).

...

First of all Goolge's minimum is 1 cent not 10 and it used to be 5 cents. And if you are only make 10 cents per click GROSS then you suck and need to do something else besides adwords.

Also it depends on what you are selling and if you know what you are doing. I have one campaign that over the last 7 months I've paid 51 cent a click and made over 41 cents a click PROFIT. That's 92 cents per click gross by the way. So who cares if 50 cents a click seems outrageous.

Also Yahoo's minimum bid is 10 cents so how is that cheaper? And MSN doesn't take adult.

bigdog · 03-24-2006, 05:10 PM

PPC traffic can be profitable, you just need to buy lots it. Spend 20k a day on it like wiredguy

Dollarmansteve · 03-24-2006, 05:12 PM

Quote:

Originally Posted by QuadsZilla

Black hat traffic cost much less to create. So while your average visitor may not be worth as much, your effort to create that visitor was much less. Profitibility is how much traffic you can generate with X amount of work.

As to adwords - you need to purchase targeted terms in a niche you fufill. "Smoking shemale midgets giving footjobs" probably converts really well and would be worth more than .10 per visitor.

Are you gonna be in Phoenix or are you still in South America? Lemme know, we'll meet up. [email protected]

crockett · 03-24-2006, 06:16 PM

Quote:

Originally Posted by AkiraSS

#9 - (worst) Mailers, spam
...

heh Some of the ratios I've seen from mailers makes me think it's some of the best quality traffic.

chadglni · 03-24-2006, 06:22 PM

Google PPC traffic is driven by demand. I don't care if they start it at .01 per click the price is going to be whatever the market dictates. Rarely will you find a phrase with much traffic that isn't bid on by multiple parties. You have to remember that you are competing with people that can pay much more money per customer earned than you can. While you can only pay $30 or whatever you decide to aquire a new customer that same paysite could afford $50 or $60 to aquire them. They can factor in rebills, return sales, cross sales, email collection, and dozens of other things you can't.

Remastered · 03-24-2006, 07:02 PM

Misinformation is the best way to avoid competition from your competitors, hence it's wise to attack ones profitable traffic sources on forums as being useless.

jjjay · 03-24-2006, 07:11 PM

you missed out offline to online

vvq · 03-24-2006, 07:23 PM

mail traffic is #1 not #9 lol.

Dirty F · 03-24-2006, 11:20 PM

Quote:

Originally Posted by Remastered

Misinformation is the best way to avoid competition from your competitors, hence it's wise to attack ones profitable traffic sources on forums as being useless.

So true but i dont think hes smart enough to do that. Im pretty sure this is just a post from someone without too much clue.

Young · 03-25-2006, 12:30 AM

Mail traffic definatley isn't in last place. ESPECIALLY Opt-in mail traffic.

But then again it depends on what you're mailing. 100,000 Mortgage e-mails that generate 200 leads and out of that 200 leads 20 actually close....thats an easy 80k-160k.

P.S. I'm completly against Spam....I am referring to Opt-In

03-24-2006, 03:46 PM	#10
Pornwolf Drunk and Unruly Join Date: Jan 2002 Location: Hollywood Posts: 22,712	Mmmmm, opt-in mail. Delicioius. __________________ I've trusted my sites to them for over a decade... Webair, bitches.

03-24-2006, 03:53 PM	#12
Yobbo Confirmed User Join Date: Jan 2004 Location: Vancouver, BC Posts: 135	what about blog traffic? that stuff can be gold... __________________ I loves da boobies! http://www.bigboobdreams.com 122570556

03-24-2006, 04:02 PM	#14
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,503	To each his own I suppose because my list of traffic sources would definitely vary quite widely compared to your list (in terms of quality). WG __________________ I play with Google.

03-24-2006, 06:22 PM	#20
chadglni Confirmed User Join Date: Dec 2002 Location: PEI, Canada Posts: 6,924	Google PPC traffic is driven by demand. I don't care if they start it at .01 per click the price is going to be whatever the market dictates. Rarely will you find a phrase with much traffic that isn't bid on by multiple parties. You have to remember that you are competing with people that can pay much more money per customer earned than you can. While you can only pay $30 or whatever you decide to aquire a new customer that same paysite could afford $50 or $60 to aquire them. They can factor in rebills, return sales, cross sales, email collection, and dozens of other things you can't. __________________ Sign up here - Dating Site affiliate program

03-24-2006, 07:23 PM	#23
vvq Confirmed User Join Date: Feb 2004 Location: TrafficGigolos.com Posts: 2,732	mail traffic is #1 not #9 lol. __________________ SQUIRTING - LESBIAN SPANKING - TITTY FUCKING - WET PANTIES - MORE We offer free hosting, your own designer (works for free), and unsaturated content for gallery and free site submitters. Just contact me! E-mail: [email protected]

03-24-2006, 10:50 AM	#1
AkiraSS Wemaxa.com Industry Role: Join Date: Jan 2003 Location: North Macedonia Posts: 2,989	Google AdWords profitablity and average CPC and $$ per click costumer value Just a rant..Comparing data for the past couple of years, I've come to an conclusion: Adwords is too expensive. As a base of reference I'll take into account the quality of traffic sources, which IMO, arranged (from low to high) grade like this: #9 - (worst) Mailers, spam #8 - Traffic brokers (Chokers etc) #7 - TGP gallery traffic, free listings #6 - SEO (black hat) #5 - SEO (white) #4 - MPG, free listings #3 - PPC (adult search engines) #2 - Partner TGP/MPG listings on quality TGP sites #1 - Typein traffic IMO, typein traffic, being on top of this ladder, if properly managed, can produce $$ per unique from $0.01 to $0.26 Now, this averages at around $0.10 per click (40+ sponsors) over the period of the last 3 years. If you filter out the low converting sponsor, that leaves you with a list of 10 or so sponsors I've tried that make from $0.15 to $0.26 per unique visitor. The #1 spot belonged to a program that isn't active anymore (its active but doesnt make sales at all) and the following programs from #2 to #5 make the following: #2 - $0.19 #3 - $0.16 (after switch to Executive stats, stopped making sales) #4 - $0.15 #5 - $0.09 -------- So, my point is, if the best traffic source online averages at $0.10 per click and Google sells spots (for adult) with minimum $0.10 (yet, quality of traffic is up to five time worse)... google is overcharging and leaving a dead zone for other search engine opportunists to fill in offering cheaper CPC (MSN, yahoo). ...

03-24-2006, 10:53 AM	#2
czarina Webmaster Extraordinaire Industry Role: Join Date: Jul 2002 Location: A beautiful beach... Posts: 10,748	I agree on that. They should drop thier price to about 7 cents min. Anf that would be much better.

03-24-2006, 10:53 AM	#3
Dirty F Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Posts: 59,204	I love adwords.

03-24-2006, 10:56 AM	#4
AkiraSS Wemaxa.com Industry Role: Join Date: Jan 2003 Location: North Macedonia Posts: 2,989	who cares what u love sigwhore.

03-24-2006, 01:12 PM	#7
QuadsZilla Registered User Join Date: Mar 2006 Posts: 40	Black hat traffic cost much less to create. So while your average visitor may not be worth as much, your effort to create that visitor was much less. Profitibility is how much traffic you can generate with X amount of work. As to adwords - you need to purchase targeted terms in a niche you fufill. "Smoking shemale midgets giving footjobs" probably converts really well and would be worth more than .10 per visitor. __________________ seoblackhat.com

03-24-2006, 03:37 PM	#8
Dirty F Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Posts: 59,204	Bumperoo

03-24-2006, 03:39 PM	#9
Theo HAL 9000 Industry Role: Join Date: May 2001 Posts: 34,515	targetted PPC traffic has equivalent value with type-in traffic, same goes for good optin-in mailouts

03-24-2006, 03:49 PM	#11
FreeHugeMovies Too lazy to set a custom title Join Date: Dec 2001 Location: Charlotte, NC Posts: 14,139	MGP listing over SE traffic?

03-24-2006, 05:10 PM	#17
bigdog Confirmed User Join Date: Jul 2001 Posts: 6,964	PPC traffic can be profitable, you just need to buy lots it. Spend 20k a day on it like wiredguy

03-24-2006, 07:02 PM	#21
Remastered Confirmed User Join Date: Mar 2006 Posts: 182	Misinformation is the best way to avoid competition from your competitors, hence it's wise to attack ones profitable traffic sources on forums as being useless.

03-24-2006, 07:11 PM	#22
jjjay Registered User Join Date: Jun 2005 Posts: 1,813	you missed out offline to online

03-25-2006, 12:30 AM	#25
Young Bland for life Industry Role: Join Date: Nov 2004 Posts: 10,468	Mail traffic definatley isn't in last place. ESPECIALLY Opt-in mail traffic. But then again it depends on what you're mailing. 100,000 Mortgage e-mails that generate 200 leads and out of that 200 leads 20 actually close....thats an easy 80k-160k. P.S. I'm completly against Spam....I am referring to Opt-In __________________ ★★★