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Google PPC traffic is driven by demand. I don't care if they start it at .01 per click the price is going to be whatever the market dictates. Rarely will you find a phrase with much traffic that isn't bid on by multiple parties. You have to remember that you are competing with people that can pay much more money per customer earned than you can. While you can only pay $30 or whatever you decide to aquire a new customer that same paysite could afford $50 or $60 to aquire them. They can factor in rebills, return sales, cross sales, email collection, and dozens of other things you can't.
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