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Old 03-21-2006, 09:58 AM   #101
jjjay
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Originally Posted by ForteCash
BULLSHIT!!!!!
great explanation. your succinct reasoning can not be faulted.


ps. 100
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Old 03-21-2006, 09:58 AM   #102
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great explanation. your reasoning can not be faulted.
Thanks
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Old 03-21-2006, 09:59 AM   #103
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Thanks
now I'm confused. which one of us is being sarcastic?
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Old 03-21-2006, 10:14 AM   #104
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Originally Posted by rowan
He says himself that undercutting a pay based model is the best way to make money via adsense.

http://www.webmasterworld.com/forum89/12751.htm (you'll need a valid login)
no login needed if you go thru google:

cut & paste that URL into google and click-thru.
nice 25+ page thread worth reading & gleaning. lots to learn & replicate. not trying to clone his concept, just want to optimize my setup like his.

.
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Old 03-21-2006, 10:19 AM   #105
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BULLSHIT!!!!!
Idiot.
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Old 03-21-2006, 10:33 AM   #106
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Originally Posted by Pornwolf
At the end of the day I'm not happy to see sites like this work.

Why, you ask?

Because it does shift consumers to using the free dating site model. That model doesn't profit even 5% as much as the paid model which pays us accordingly. Free dating kills that industry and in turn our profits.

In 5 years all of them wil be free. Goldrush=Over.

But, was it necessary? No, there was no reason to lowball the industry just to get in the door. Sure it takes just a little bit more work to make money in that game but as all of us here know, it's not hard to get people to signup to damn near anything. Someone with his immense automation skills could have done better going the paid route.
I think free sites affect paid models negatively but that it comes in waves and that there will always be a place for paid models. On his site he's upselling to paid models so people must still be signing up. Maybe it's similar to freehosts. Many of them were/are successful but many of us still opt for paid hosting because of the extra things it offers. Perhaps the customer can demand greater service and accountability on paid versions. It'll be interesting to see what happens.
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Old 03-21-2006, 10:35 AM   #107
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Idiot.
BULLSHIT!!!!!
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Old 03-21-2006, 10:39 AM   #108
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Guys, not all of it is profit. Who knows how slim his margins are. He's spent a fortune for backlinks and PPC traffic, don't think it all comes from nuttin.
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Old 03-21-2006, 10:41 AM   #109
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Guys, not all of it is profit. Who knows how slim his margins are. He's spent a fortune for backlinks and PPC traffic, don't think it all comes from nuttin.

Thats exactly what i'm saying.. Back in 99 when i was spending 150k a month on advertising, I was profiting around 80k... And I seriously doubt his margins are that good with fucking ppc.
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Old 03-21-2006, 10:49 AM   #110
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BULLSHIT!!!!!
Haha don't be mad. This guy is brilliant...400k a month in fucking clicks?? Jesus fucking Christ.
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Old 03-21-2006, 10:49 AM   #111
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Thats exactly what i'm saying.. Back in 99 when i was spending 150k a month on advertising, I was profiting around 80k... And I seriously doubt his margins are that good with fucking ppc.
actually, if you read his whole thread, he's running on a 90% operating margin.

he does some radio advertising here in the US and may do TV in Canada. that's it. no PPC nor link trades now - that was in 2004 when he first launched the site. he has no employees, the server costs have been listed before and that's it. the guy is just a gifted programmer/coder with a good idea that works great due to his skills.

it amazes me that this guy makes more $ in 1 month than 99.99% of GFYers make in 5 years and yet all they do is question his #s. this guy is legit - he's been written up a lot recently.
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Old 03-21-2006, 10:53 AM   #112
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actually, if you read his whole thread, he's running on a 90% operating margin.

he does some radio advertising here in the US and may do TV in Canada. that's it. no PPC nor link trades now - that was in 2004 when he first launched the site. he has no employees, the server costs have been listed before and that's it. the guy is just a gifted programmer/coder with a good idea that works great due to his skills.

it amazes me that this guy makes more $ in 1 month than 99.99% of GFYers make in 5 years and yet all they do is question his #s. this guy is legit - he's been written up a lot recently.

Well, you really have no proof either.. I mean, don Lapre can make us all multi-millionaires with small classified ads too, right?

I dont undertsnad why everyone takes everyone at face value, heh..

Like I said, I think its bullshit

Unless you're cashing his checks, and running his marketing, theres really no proof...

I'll keep doing what I do =)
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Old 03-21-2006, 10:58 AM   #113
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that's it. no PPC nor link trades now - .
Actually that is not true. He is still doing PPC. I saw an ad from him on Ads By Google just yesterday. A full banner going all the way across probaby 3 or 4 ad units. Those must be pretty expensive ads. So, he is obviously making money to pay for the ads. But, I am not sure he is opeating at 90%.
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Old 03-21-2006, 11:00 AM   #114
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Different fucking ads would show up and the morons would click like always. Make sense?
Yes, but the dating ads are the ones with the high paying clicks. If all dating sites decided to exclude him from their campaigns, I would think his income would take a hit.

The reason they are not doing it is probably because they get enough traffic from him and don't view him as enough of a threat. What is $4 million a year compared to what eharmony, match or even Jdate makes?
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Old 03-21-2006, 11:10 AM   #115
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I thought there were haters on GFY....that thread on Webmaster world is filled with them...
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Old 03-21-2006, 11:10 AM   #116
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Yes, but the dating ads are the ones with the high paying clicks. If all dating sites decided to exclude him from their campaigns, I would think his income would take a hit.

The reason they are not doing it is probably because they get enough traffic from him and don't view him as enough of a threat. What is $4 million a year compared to what eharmony, match or even Jdate makes?
Tell that to myspace. The dude could cash out and retire tomorrow.
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Old 03-21-2006, 11:11 AM   #117
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Where exacly does all his traffic come from? his site says 600k per day in traffic... Is it only from radio and tv????
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Old 03-21-2006, 11:13 AM   #118
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Thats exactly what i'm saying.. Back in 99 when i was spending 150k a month on advertising, I was profiting around 80k... And I seriously doubt his margins are that good with fucking ppc.
WTF is wrong with you, seriously? His site is something people come back to, it's not like selling memberships for a fucking commission. He could spend $20 per customer then quit after a year and his ads would not quit making money. Jesus Christ you are dense.
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Old 03-21-2006, 11:14 AM   #119
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Where exacly does all his traffic come from? his site says 600k per day in traffic... Is it only from radio and tv????
How about it's from being the first free dating site to blow up? I've know about this site for a long ass time and I don't even care about it. Where do all of myspaces members come from? I mean gosh they don't even advertise.
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Old 03-21-2006, 11:14 AM   #120
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Where exacly does all his traffic come from? his site says 600k per day in traffic... Is it only from radio and tv????
http://www.google.com/search?hl=en&q...=Google+Search

one of many brilliant serps
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Old 03-21-2006, 11:16 AM   #121
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damn its crazy as hell
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Old 03-21-2006, 11:24 AM   #122
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Well, you really have no proof either.. I mean, don Lapre can make us all multi-millionaires with small classified ads too, right?

I dont undertsnad why everyone takes everyone at face value, heh..

Like I said, I think its bullshit

Unless you're cashing his checks, and running his marketing, theres really no proof...

I'll keep doing what I do =)


Plentyoffish.com Becomes the Fifth Largest Dating Site and Destroys Existing Online Dating Business Model
5 July 2005
Plentyoffish.com the largest free dating service in the world was established merely two years ago. In that short time span, Plentyoffish.com has experienced exponential growth and now accounts for nearly 25% of English speaking Canadian online singles.

Markus Frind CEO and Founder stated, ?Originally we wanted to develop an online community based on the concept of free dating. That it would take off in such leaps and bounds with minimal effort was not anticipated!?

More than 35,000 Canadian members visit Plentyoffish.com each weekday looking for their perfect match.

Currently it appears that Plentyoffish.com is the fifth largest dating site in North America based on daily unique logins. Plentyoffish.com sparks fear in the heart of the online dating industry. This week alone 100,000 daily unique logins exceeded the previous record of 50,000 daily unique logins of only three months prior. Match.com, Yahoo.com, Eharmony.com and Americansingles.com are the only other dating sites suspected to surpass it.

Radical changes have been brought to the industry by Plentyoffish, ?radical? as Plentyoffish is comprised of only one employee. Sites of comparable size rarely operate with a staff under 50 employees. Technology costs are at a minimum when compared with AmericanSingles.com whose costs exceed $500,000. Plentyoffish.com garners the same amount of online traffic while keeping costs less than $10,000 per month not including advertising.

Michael Jones, CEO of Userplane, "For a free Website with over 5 million page views daily, and over 35 million page views for the Userplane Webmessenger, it?s incredible that a single employee company has grown to such a size. A unique entrepreneur, Markus?s expertise within search engine marketing and online property management, has created what I would imagine is likely one of the most profitable dating sites in existence.?

Plentyoffish.com charges nothing for all of its many services. By contrast most dating sites charge $24.95 to $49.95 per month. When asked how this affects the industry, CEO Markus Frind replied, ?With the recent success of Plentyoffish.com in the Canadian dating market, the executives of Lavalife.com, Americansingles.com and other major dating sites must realize their days are numbered. Who wants to pay when they can get a superior product for free?"



January 25, 2005
Be plenty scared of PlentyofFish
Posted by David Evans

I met Markus Frind, owner of PlentyofFish, at iDate. Markus is quite open about his plans for the industry, which refreshing after listening to various dating executives duck and weave the difficult questions during the final Octoberfest-style executive panel.

Be very, very afraid of Markus. He's made more money each month running dating site affiliate programs than many dating sites make a year. via Google Adwords and Overture than many dating sites make a year.

He's technically savvy, with a deep understanding of the black art of SEO and other marketing tricks. He will steal your Google/Overture traffice before you have a chance to hire Hitwise to figure out where your traffic went. Remember how you felt listening to Scott Butler at iDate? Markus is like that. At first he comes across as a know-it-all, which can be maddening. Plentyoffish, free service, couple hundred thousand profiles, whatever. Then he starts to throw out figures, the kind that make the competition shudder. Markus has the tough skin and the right kind of hubris to believe that he can be a top-ten player in the online dating industry. It's a difficult balance to achieve, as many of you know, and only time will tell, but things are looking up for him and his upstart service.


Markus was nice enough to go on the record with the following. I think you'll be surprise at what he has to say:


Plentyoffish.com is a completely free online dating service, last time this year we had ~30,000 members right now we have over 385,000 members and growth is still accelerating. So far the growth has posed no problems to the site performance as I've designed plentyoffish in such a way that it requires next to no resources to run. Excluding listening fees for the Instant messenger all operating costs (including cost of all hardware) for last year averaged well under 5 grand/month. I think plentyoffish will have a impact on the world of online dating in 2005, as i fully intend to keep plentyoffish free and convert the entire industry to a free model.

His dating forums get 150k posts a month. Yesterday he served 2 million pages views in 24 hours for the first time. Userplane has deployed their A/V communications tools at PlentyofFish. Supposedly PoF is their largest customer. one of their largest customers.

Keep an eye out for Markus and PlentyofFish. 2005 is going to be a big year for them both.




March 20, 2006 -- Plentyoffish.com, one of the largest websites in the world with over 400 million page views a month, is nearly completely run by an Artificial Intelligence.

In 2004 Plentyoffish.com was growing in leaps and bounds and CEO and sole employee Markus Frind had a decision to make: He could either hire hundreds of employees and convert to a paid service like all his competitors, or develop an AI to run the site.

"It was an impossible technical challenge and one that I couldn't pass up," says Frind. Today, the site's AI does the same job that other sites have hired 200 to 600 employees for. "It is really amazing, you wake up in the morning and think wow I can't believe I created that," remarks Frind.

The site's growth continues at a torrid pace. The online dating site Plentyoffish.com is exceptionally strong in Canada where, according to stats, Canada, more than 1.2% of the population aged 20 to 24 and .8% of the population 25 to 44 use Plentyoffish.com on a daily basis. In the United States Plentyoffish.com may not yet be the dominate player but it has gone from nowhere to 5th position, according to hitwise.com, in less than a year. "Given our current 10% monthly growth rate we expect to be the dominate dating service in the United States in under 1 year," Frind says.

About Plentyoffish.com

Having grown exponentially since its conception in March 2003 Plentyoffish.com is now the only major website run by an AI and a single human. Plentyoffish is the only dating site with 400 million or more monthly page views that has less then 200 employees.
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Old 03-21-2006, 11:28 AM   #123
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How about it's from being the first free dating site to blow up? I've know about this site for a long ass time and I don't even care about it. Where do all of myspaces members come from? I mean gosh they don't even advertise.
true, maybe i'll create a rip of plentyoffish and myspace and comabine to two into one hybrid monster!
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Old 03-21-2006, 11:37 AM   #124
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interesting what he says about Alexa: "As for alexa spikes, those are worthless I manupilate my alexa and comscore for competitve reasons. I don't want to be on the alexa 1000 spamlist, and i don't want comscore selling detailed information. In a sample of 600k vistors a grand total of 56 had alexa toolbar."
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Old 03-21-2006, 02:47 PM   #125
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Originally Posted by Pornwolf
At the end of the day I'm not happy to see sites like this work.

Why, you ask?

Because it does shift consumers to using the free dating site model. That model doesn't profit even 5% as much as the paid model which pays us accordingly. Free dating kills that industry and in turn our profits.

In 5 years all of them wil be free. Goldrush=Over.

But, was it necessary? No, there was no reason to lowball the industry just to get in the door. Sure it takes just a little bit more work to make money in that game but as all of us here know, it's not hard to get people to signup to damn near anything. Someone with his immense automation skills could have done better going the paid route.
this is what happened a few years ago in adult. free sites/galleries/pic post lowered margins and made it easier to get a piece of the action. in a couple years the landscape of dating sites could be much different than it is today. i'm not sure if it will take 5 years for that to happen
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Old 03-21-2006, 03:01 PM   #126
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I believe it -





2hp
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Old 03-21-2006, 03:10 PM   #127
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true, maybe i'll create a rip of plentyoffish and myspace and comabine to two into one hybrid monster!
You are a moron. Not one intelligent thing has appeared to the right of your name that wasn't quoted.
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Old 03-21-2006, 07:32 PM   #128
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dam... first yun ye.. now markus...

where was i when they were handing out brilliant ideas in vancouver..
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Old 03-21-2006, 07:49 PM   #129
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I believe it -





2hp
I know you are a true believer but would you care to lose a date, er I mean elucidate a bit?
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Old 03-22-2006, 10:44 AM   #130
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"Given our current 10% monthly growth rate we expect to be the dominate dating service in the United States in under 1 year," Frind says.
Wow, pretty bold statement. It'll be interesting to see how the site's doing 12 months from now.
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Old 03-22-2006, 11:13 AM   #131
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You are a moron. Not one intelligent thing has appeared to the right of your name that wasn't quoted.
BULLSHIT!!!!!!


This seems to work pretty well in response to these monk-fuckers
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Old 03-22-2006, 11:32 AM   #132
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You are a moron. Not one intelligent thing has appeared to the right of your name that wasn't quoted.
Ahahaha that's hot.
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Old 03-22-2006, 11:55 AM   #133
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Wow, pretty bold statement. It'll be interesting to see how the site's doing 12 months from now.
I predict he's gonna be a small fish in a much bigger free dating site pond. He'd better find some quality to go with all that AI quick.
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Old 03-22-2006, 12:13 PM   #134
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Hm, that's interesting...
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Old 03-22-2006, 12:34 PM   #135
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adsense is probably a risky move on a site like that. google can cut him off at any time just because some editor randomly visits his site and sees and adult themed images, adult keywords, etc.

he did an awesome job on the automation, but i would be shitting my pants waiting for a $400k check from adsense, which may or may not come a month after the end of the month
Are you fucking kidding me? If they cut him off the effect would be visible on their income statement
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Old 03-22-2006, 12:39 PM   #136
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Old 03-22-2006, 12:42 PM   #137
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4$ Million a year in AdSense?
From a Dating Site? I've put it for long time, and brings me only 100$ MOST, a month... something is fishy here
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Old 03-22-2006, 12:46 PM   #138
aHosting
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oh btw, if i had a site making 4 million a year, I wouldn't come even online to post or Message People.
I would be travelling around the world with my own cruise.
Who are you trying to fool.
Hardly right now all the businesses are not doing well. I'm trying my best to pull up some stuff but still... WHO THE ahahaaammmmmmmmmm are you trying to FooL dude.
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Old 03-22-2006, 01:15 PM   #139
jjjay
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Originally Posted by ForteCash
BULLSHIT!!!!!!


This seems to work pretty well in response to these monk-fuckers

come on, I know you're better than this. give us a decent response based on your experience. unless what you've been saying about spending $150k a month on advertising...etc. is BULLSHIT
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Old 03-22-2006, 01:16 PM   #140
jjjay
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Originally Posted by aHosting
oh btw, if i had a site making 4 million a year, I wouldn't come even online to post or Message People.
I would be travelling around the world with my own cruise.
Who are you trying to fool.
Hardly right now all the businesses are not doing well. I'm trying my best to pull up some stuff but still... WHO THE ahahaaammmmmmmmmm are you trying to FooL dude.
not every one likes to be low key about their success
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Old 03-22-2006, 01:26 PM   #141
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After browsing on a few biz technology sites it seems his bullshit isn't flying with the real business people.
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Old 03-22-2006, 01:30 PM   #142
jjjay
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Originally Posted by Pornwolf
After browsing on a few biz technology sites it seems his bullshit isn't flying with the real business people.
interesting, thanks. I'll do a search...
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Old 03-22-2006, 01:33 PM   #143
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Originally Posted by Pornwolf
After browsing on a few biz technology sites it seems his bullshit isn't flying with the real business people.
links? search terms?

thanks.
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Old 03-22-2006, 01:34 PM   #144
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Originally Posted by Pornwolf
After browsing on a few biz technology sites it seems his bullshit isn't flying with the real business people.
Here's one for you, who cares? He obviously makes good money from the site, the damn thing is HUGE. You think if he wasn't making good money he would just leave it? Oh wait, does he foot the bill out of his 9-5 for millions of page views and actually loses money on the site?

The one thing that is common with stories like this is all the people that refuse to believe it. You sound like the crowd that was running around screaming that the million dollar homepage guy was full of shit. It's pathetic.
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Old 03-22-2006, 01:38 PM   #145
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I tried doing a few different dating sites that were niched and I lost my fucking ASS on them. I could have gone away on a nice vacation on the amount of money I spent and never got back.

So its not all roses out there guys
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Old 03-22-2006, 01:41 PM   #146
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Originally Posted by Mike33
interesting what he says about Alexa: "As for alexa spikes, those are worthless I manupilate my alexa and comscore for competitve reasons. I don't want to be on the alexa 1000 spamlist, and i don't want comscore selling detailed information. In a sample of 600k vistors a grand total of 56 had alexa toolbar."
very interesting. need to sample my visitors too.
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Old 03-22-2006, 01:41 PM   #147
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interesting, thanks. I'll do a search...
He's out making comments about how he's getting $100 mil buyout offers. He's overpromoting his site into a corner. As you know there's a certain section of people that don't take kindly to that sort of thing.
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Old 03-22-2006, 01:42 PM   #148
chadglni
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Originally Posted by clickhappy
I tried doing a few different dating sites that were niched and I lost my fucking ASS on them. I could have gone away on a nice vacation on the amount of money I spent and never got back.

So its not all roses out there guys
Who said it was? He was the first and is by far the biggest, I seriously doubt anyone could catch him now.
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Old 03-22-2006, 01:46 PM   #149
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Originally Posted by Taboo
links? search terms?

thanks.
hahahahahahahahahaha it. Markus can't seem to keep himself from posting comments on sites. Om Malik is one of the many skeptics.


Chadglni, stop sucking cock. You are swinging on Canadian balls right now.

We are talking about something a bit larger than his $4 mil a year which is possible. You have officially entered into a grown man's conversation. It's someplace children shouldn't be.
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Old 03-22-2006, 01:46 PM   #150
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Originally Posted by Pornwolf
He's out making comments about how he's getting $100 mil buyout offers. He's overpromoting his site into a corner. As you know there's a certain section of people that don't take kindly to that sort of thing.
I have suspected all this publicity he's been trying to get is for a buyout offer. Getting webmasters to talk about his site doesn't benefit him in any other way as far as I can see - he doesn't need affiliates, he doesn't need more competition ... if anything he wants mainstream publicity to get more US and interenational users.

Not entirely sure what you mean by "He's overpromoting his site into a corner. As you know there's a certain section of people that don't take kindly to that sort of thing"

Are you referring to the owners of match.com and suchlike? If yes, whether or not he's getting free publicity for the site, he's obviously well on their radar and I'm sure they're working furiously behind the scenes to fight against such competition.
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