A little NATS tip to help sales... - GoFuckYourself.com

MarkTiarra · 03-07-2006, 08:12 PM

This one isn't any great secret but since I opened Guaranteed Designs last week and am doing NATS support, I've noticed some guys just didn't think about it yet so I figured I'd share since I'm always trying to be the coolest kid on the block with the most free tips (and the longest run-on sentances). =]

One of the most used features in NATS is the cascading billing. Your user gets denied by one biller and they get sent to another. Simple enough. But most people will set up one biller as primary, another as secondary and never touch it again unless there is some major issue.

One thing you can do to boost sales a bit is keep an eye on your Detailed Join Report and see how many people are filling out your join form but then not getting processed. Some may be scrubs, some may be people who got scared off by the biller page. If you are getting alot of failed joins like this though you should flip-flop your billers and make the secondary the new primary. Sometimes you may do this two or three times in a week but for whaveter reason it seems to help a bit a good portion of the time.

I've heard several theories for why this would work and several more for why it shouldn't make a difference. All I know is that in the instances when I've measured doing so vs. not doing so, the result is better on doing so. At worst you've done nothing to hurt your sales and just fiddled with things and made yourself feel better about controlling the great scrub-o-meter. =]

CaptainHowdy · 03-07-2006, 08:14 PM

Oustanding tip!!, do you have an small tutorial/help on how to improve a NATS template??

MarkTiarra · 03-07-2006, 08:17 PM

Quote:

Originally Posted by CaptainHowdy

Oustanding tip!!, do you have an small tutorial/help on how to improve a NATS template??

Which template? There's tons of them in the skins section.

MichaelP · 03-07-2006, 08:18 PM

Thak for sharing Mark..

NATS have a terrific program me think

2HousePlague · 03-07-2006, 08:18 PM

Good stuff. It comes down to "cost" in sheeps clothing -- reminds me of -- http://impoverishednoobs.com/SITE/GR...ss_problem.php --

2hp

CaptainHowdy · 03-07-2006, 08:23 PM

Quote:

Originally Posted by MarkTiarra

Which template? There's tons of them in the skins section.

I guess this guys (program) have the "default" NATS template... really unattractive, i'll point 'em your way for a web-lift

!!.

Morgan · 03-07-2006, 08:23 PM

Quote:

Originally Posted by MarkTiarra

This one isn't any great secret but since I opened Guaranteed Designs last week and am doing NATS support, I've noticed some guys just didn't think about it yet so I figured I'd share since I'm always trying to be the coolest kid on the block with the most free tips (and the longest run-on sentances). =]

One of the most used features in NATS is the cascading billing. Your user gets denied by one biller and they get sent to another. Simple enough. But most people will set up one biller as primary, another as secondary and never touch it again unless there is some major issue.

One thing you can do to boost sales a bit is keep an eye on your Detailed Join Report and see how many people are filling out your join form but then not getting processed. Some may be scrubs, some may be people who got scared off by the biller page. If you are getting alot of failed joins like this though you should flip-flop your billers and make the secondary the new primary. Sometimes you may do this two or three times in a week but for whaveter reason it seems to help a bit a good portion of the time.

I've heard several theories for why this would work and several more for why it shouldn't make a difference. All I know is that in the instances when I've measured doing so vs. not doing so, the result is better on doing so. At worst you've done nothing to hurt your sales and just fiddled with things and made yourself feel better about controlling the great scrub-o-meter. =]

assuming you have the same rates with each of your processors. otherwise, there's some math to be done.

MarkTiarra · 03-07-2006, 08:27 PM

Quote:

Originally Posted by Morgan

assuming you have the same rates with each of your processors. otherwise, there's some math to be done.

Good point. Yeah I'm assuming mostly startups would read these tips and they woud likely have the base rates. But there is the intangible of it too... if your rate is better with one biller but the conversions are say 10% lower then the math doesn't stop at "is it it more than 10% cheaper" because how many affiliates do you lose to worse conversions?

MarkTiarra · 03-07-2006, 09:33 PM

Quote:

Originally Posted by CaptainHowdy

I guess this guys (program) have the "default" NATS template... really unattractive, i'll point 'em your way for a web-lift

!!.

Hey cool thanks. Make sure he tells me you sent him so I can give you your referral joy.

datatank · 03-07-2006, 09:47 PM

Mark you should throw up a blog on your design site to archive all these great tips. It would get you alot of repeat traffic to your site and help out alot of folks.
You tips over the years are always IMO 100% spot on

MarkTiarra · 03-07-2006, 09:59 PM

Quote:

Originally Posted by datatank

Mark you should throw up a blog on your design site to archive all these great tips. It would get you alot of repeat traffic to your site and help out alot of folks.
You tips over the years are always IMO 100% spot on

Thanks man. I had been considering that. I have to go collect some of the old ones and pget it started.

V_RocKs · 03-08-2006, 01:31 AM

Possibly you develope a backup of denied clients who want to try again tomorrow? Perhaps when the first page says no, they don't wait for the second?

Flip flopping in this situation would give them a new screen they have never tried before.

Is the flip flop in anyway controlled by javascript? Possibly they have it desabled and never get flipped?

datatank · 03-08-2006, 01:35 AM

ok here is a thought

Why do all cascades flip to a pre filled CC join form?
I have been thinking of adding a jump page

Sorry your CC was declinded
Show them they can pay by check
Show them they can pay by phone
Show them they can pay by epass or paypal what ever
Show them they HAVE NOT BEEN CHARGED and can try their CC at a different gateway

Thoughts?

MarkTiarra · 03-08-2006, 04:07 AM

Quote:

Originally Posted by V_RocKs

Possibly you develope a backup of denied clients who want to try again tomorrow? Perhaps when the first page says no, they don't wait for the second?

Flip flopping in this situation would give them a new screen they have never tried before.

Is the flip flop in anyway controlled by javascript? Possibly they have it desabled and never get flipped?

It's not done with any Java that I knopw of. NATS is all PHP based but you could ask them to be sure. The source code level of the program goes beyond what I do.

MarkTiarra · 03-08-2006, 04:08 AM

Quote:

Originally Posted by datatank

ok here is a thought

Why do all cascades flip to a pre filled CC join form?
I have been thinking of adding a jump page

Sorry your CC was declinded
Show them they can pay by check
Show them they can pay by phone
Show them they can pay by epass or paypal what ever
Show them they HAVE NOT BEEN CHARGED and can try their CC at a different gateway

Thoughts?

That's actially a really good idea. One can never underestimate the cluelessness of a surfer. I was recently watching a friend click around at sites and he's babbling out lous as he's going and I couldn't believe what someone not real net saaavy thought about things. It was quite an eye opener. I'm willing to bet people worry they are getting billed twice sometimes on a cascade.

Another thing you can do is save the failed joins info and email those people iin blocks with other options. I worry about privacy with stuff like that but it's a viable option.

Gentle_Ben · 03-08-2006, 04:35 AM

Mark, Great tips man. I'm a big fan of NATS and there are always billing optimization and customization techniques that can really boost conversions. Keep preachin brother!

MarkTiarra · 03-09-2006, 11:48 AM

Quote:

Originally Posted by Gentle_Ben

Mark, Great tips man. I'm a big fan of NATS and there are always billing optimization and customization techniques that can really boost conversions. Keep preachin brother!

=] I'll be preaching something or another every week. I just can't shut the heck up!

fuzebox · 03-09-2006, 11:58 AM

Quote:

Originally Posted by MarkTiarra

It's not done with any Java that I knopw of. NATS is all PHP based but you could ask them to be sure. The source code level of the program goes beyond what I do.

Uses http redirects using header(), which is the same thing the /track/asdf linkcodes use. Works in any browser.

MarkTiarra · 03-09-2006, 12:26 PM

Quote:

Originally Posted by fuzebox

Uses http redirects using header(), which is the same thing the /track/asdf linkcodes use. Works in any browser.

Fuzebox has my back! =] Grasias.

03-07-2006, 08:12 PM	#1
MarkTiarra Confirmed User Industry Role: Join Date: Aug 2002 Location: NJ Posts: 3,833	A little NATS tip to help sales... This one isn't any great secret but since I opened Guaranteed Designs last week and am doing NATS support, I've noticed some guys just didn't think about it yet so I figured I'd share since I'm always trying to be the coolest kid on the block with the most free tips (and the longest run-on sentances). =] One of the most used features in NATS is the cascading billing. Your user gets denied by one biller and they get sent to another. Simple enough. But most people will set up one biller as primary, another as secondary and never touch it again unless there is some major issue. One thing you can do to boost sales a bit is keep an eye on your Detailed Join Report and see how many people are filling out your join form but then not getting processed. Some may be scrubs, some may be people who got scared off by the biller page. If you are getting alot of failed joins like this though you should flip-flop your billers and make the secondary the new primary. Sometimes you may do this two or three times in a week but for whaveter reason it seems to help a bit a good portion of the time. I've heard several theories for why this would work and several more for why it shouldn't make a difference. All I know is that in the instances when I've measured doing so vs. not doing so, the result is better on doing so. At worst you've done nothing to hurt your sales and just fiddled with things and made yourself feel better about controlling the great scrub-o-meter. =] __________________ Retired Pornosticator

03-07-2006, 08:18 PM	#5
2HousePlague CURATOR Join Date: Jul 2004 Location: the attic Posts: 14,572	Good stuff. It comes down to "cost" in sheeps clothing -- reminds me of -- http://impoverishednoobs.com/SITE/GR...ss_problem.php -- 2hp __________________ tada!

03-08-2006, 04:35 AM	#16
Gentle_Ben Confirmed User Join Date: Nov 2005 Location: Barcelona Posts: 733	Mark, Great tips man. I'm a big fan of NATS and there are always billing optimization and customization techniques that can really boost conversions. Keep preachin brother! __________________ ICQ ME: 203-810-401

03-07-2006, 08:14 PM	#2
CaptainHowdy Too lazy to set a custom title Industry Role: Join Date: Dec 2004 Location: Happy in the dark. Posts: 93,575	Oustanding tip!!, do you have an small tutorial/help on how to improve a NATS template??

03-07-2006, 08:18 PM	#4
MichaelP Registered User Industry Role: Join Date: Aug 2003 Location: QWEBEC Corporate Office Posts: 7,124	Thak for sharing Mark.. NATS have a terrific program me think

03-07-2006, 09:47 PM	#10
datatank Confirmed User Join Date: Aug 2004 Location: My dog is blacker than Tupac Posts: 5,471	Mark you should throw up a blog on your design site to archive all these great tips. It would get you alot of repeat traffic to your site and help out alot of folks. You tips over the years are always IMO 100% spot on

03-08-2006, 01:31 AM	#12
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,409	Possibly you develope a backup of denied clients who want to try again tomorrow? Perhaps when the first page says no, they don't wait for the second? Flip flopping in this situation would give them a new screen they have never tried before. Is the flip flop in anyway controlled by javascript? Possibly they have it desabled and never get flipped?

03-08-2006, 01:35 AM	#13
datatank Confirmed User Join Date: Aug 2004 Location: My dog is blacker than Tupac Posts: 5,471	ok here is a thought Why do all cascades flip to a pre filled CC join form? I have been thinking of adding a jump page Sorry your CC was declinded Show them they can pay by check Show them they can pay by phone Show them they can pay by epass or paypal what ever Show them they HAVE NOT BEEN CHARGED and can try their CC at a different gateway Thoughts?