Affiliate program rules - initial or last set cookie, which is fair? - GoFuckYourself.com

chupachups · 02-17-2006, 11:45 PM

Who has the right to the last sale - the webmaster who referred the customer the first time, or the webmaster that referred the client the last time? So most of you would probably say "last set cookie, what else?", but.....? What about products with alot of repeat buys/returning customers? What about the affiliate "owning" his clients from their first sale?

Input appreciated, thx!

Jace · 02-17-2006, 11:49 PM

I may get beat down for this, but I personally believe the credit should go to the person who made the sale click

just because someone sent someone 6 months ago, doesn't mean I should get credit for the visitor I sent today

It would bug me more if I knew that someone my sale from a cookie 30 days old, than if I missed a sale because of a cookie that was 30 days old

damn, all this cookie talk is making me hungry

chupachups · 02-17-2006, 11:52 PM

Quote:

Originally Posted by Jace

I may get beat down for this, but I personally believe the credit should go to the person who made the sale click

just because someone sent someone 6 months ago, doesn't mean I should get credit for the visitor I sent today

It would bug me more if I knew that someone my sale from a cookie 30 days old, than if I missed a sale because of a cookie that was 30 days old

damn, all this cookie talk is making me hungry

I hear you... there are a lot of pros/cons with both cases, and its a very delicate (no pun) decision.

2HousePlague · 02-17-2006, 11:52 PM

Opinions vary on this question.

On the one hand, there is *precedence* -- meaning who referred FIRST.

On the other hand, there is *currency* -- meaning who referred LAST.

I, personally, don't see the variable "X days post sale" as the measure of whether you should get paid, if you referred that customer.

Programs talk a whole lotta shit about *retention*. But that don't mean shit to me if they have a "no-pay-me" out clause they can exercise if I am owed too much.

I would say "Remember me, I am yout AFFILIATE... I want to share revenues with you!"

studiocritic · 02-17-2006, 11:58 PM

last-touch it how it's done in every single program i've ever promoted, mainstream, grey, or adult.

SteveLightspeed · 02-18-2006, 12:01 AM

We do last click too, but we also give our members lifetime passwords. If they quit, and come come back and sign up again as a typein join, we give credit to the original referring affiliate. This method is MUCH more accurate than using cookies.

Steve Lightspeed

Jace · 02-18-2006, 12:03 AM

Quote:

Originally Posted by SteveLightspeed

We do last click too, but we also give our members lifetime passwords. If they quit, and come come back and sign up again as a typein join, we give credit to the original referring affiliate. This method is MUCH more accurate than using cookies.

Steve Lightspeed

that is a great idea steve, can I ask how many members return over and over? I can see it being a lot, but I might be wrong

SteveLightspeed · 02-18-2006, 12:17 AM

Quote:

Originally Posted by Jace

that is a great idea steve, can I ask how many members return over and over? I can see it being a lot, but I might be wrong

Since we implemented this last October, we've given credit for about 5% of our total joins to the original referring affiliates.

chupachups · 02-18-2006, 12:24 AM

Quote:

Originally Posted by SteveLightspeed

We do last click too, but we also give our members lifetime passwords. If they quit, and come come back and sign up again as a typein join, we give credit to the original referring affiliate. This method is MUCH more accurate than using cookies.

Steve Lightspeed

Sounds like a very good idea well worth considering!

studiocritic · 02-18-2006, 12:29 AM

Quote:

Originally Posted by SteveLightspeed

Since we implemented this last October, we've given credit for about 5% of our total joins to the original referring affiliates.

good info.. thanks for sharing steve

Tempest · 02-18-2006, 12:54 AM

The last time... The first 20 guys peaked his interest, but it was my ad that got him to pull out the credit card. I don't agree with the lightspeedcash re-signup thing. Again, if it's my ad that finally got him to spend the money, I should get the money if he comes back. The first guy failed to get him to spend the money and so other than branding, he didn't make any cash for lightspeed. Given another 10 guys might also have sent the surfer to help with branding, why didn't they get a share as well?

Babagirls · 02-18-2006, 12:57 AM

initial.

i believe in the you got the click-you get that sale. thats just me though.

SteveLightspeed · 02-18-2006, 12:57 AM

Quote:

Originally Posted by Tempest

The last time... The first 20 guys peaked his interest, but it was my ad that got him to pull out the credit card. I don't agree with the lightspeedcash re-signup thing. Again, if it's my ad that finally got him to spend the money, I should get the money if he comes back. The first guy failed to get him to spend the money and so other than branding, he didn't make any cash for lightspeed. Given another 10 guys might also have sent the surfer to help with branding, why didn't they get a share as well?

I might not have explained well enough, but we reattach affiliates to surfers who signed up again as a typein --- any member who comes in from an affiliate is credited to the last affiliate.

SmokeyTheBear · 02-18-2006, 01:09 AM

awhile ago i noticed a disturbing trend of high traffic tgp's iframeing sponsor pages , the only reason i could see was to set cookies for these sites so if the user signed up thru a diff affiliates gallery on their tgp they would make the sale..

not sure if anyone understands what i mean/said but..

Tempest · 02-18-2006, 01:10 AM

Quote:

Originally Posted by SteveLightspeed

I might not have explained well enough, but we reattach affiliates to surfers who signed up again as a typein --- any member who comes in from an affiliate is credited to the last affiliate.

Ah... ok I misunderstood then.

I just recently became an affiliate and I've got a bunch of things in the pipe.. I'm REALLY looking forward to generating some sales. Not sure about the rest of the girls, but I've been preping some stuff for Courtney and I have a really good feeling about her.

Tempest · 02-18-2006, 01:12 AM

Quote:

Originally Posted by SmokeyTheBear

awhile ago i noticed a disturbing trend of high traffic tgp's iframeing sponsor pages , the only reason i could see was to set cookies for these sites so if the user signed up thru a diff affiliates gallery on their tgp they would make the sale..

not sure if anyone understands what i mean/said but..

If it's the last cookie that makes the sale, how would this override it? I know some guys are doing this for SEO reasons although the benifits of doing that may be gone now.

SomeCreep · 02-18-2006, 01:13 AM

Quote:

Originally Posted by chupachups

So most of you would probably say "last set cookie, what else?", but.....?

What about products with alot of repeat buys/returning customers? What about the affiliate "owning" his clients from their first sale?

last set cookie, what else?

The affiliate only owns the client in recurring programs.

02-17-2006, 11:45 PM	#1
chupachups Confirmed User Join Date: Dec 2002 Location: Sweden/Spain you sum bitch! Posts: 6,576	Affiliate program rules - initial or last set cookie, which is fair? Who has the right to the last sale - the webmaster who referred the customer the first time, or the webmaster that referred the client the last time? So most of you would probably say "last set cookie, what else?", but.....? What about products with alot of repeat buys/returning customers? What about the affiliate "owning" his clients from their first sale? Input appreciated, thx! __________________

02-17-2006, 11:52 PM	#4
2HousePlague CURATOR Join Date: Jul 2004 Location: the attic Posts: 14,572	Opinions vary on this question. On the one hand, there is precedence -- meaning who referred FIRST. On the other hand, there is currency -- meaning who referred LAST. I, personally, don't see the variable "X days post sale" as the measure of whether you should get paid, if you referred that customer. Programs talk a whole lotta shit about retention. But that don't mean shit to me if they have a "no-pay-me" out clause they can exercise if I am owed too much. I would say "Remember me, I am yout AFFILIATE... I want to share revenues with you!" __________________ tada!

02-17-2006, 11:58 PM	#5
studiocritic Confirmed User Join Date: Jun 2005 Location: Irvine, CA Posts: 2,442	last-touch it how it's done in every single program i've ever promoted, mainstream, grey, or adult. __________________ 254342256

02-18-2006, 12:01 AM	#6
SteveLightspeed Confirmed User Join Date: Jul 2001 Location: Lightspeedworld Posts: 7,940	We do last click too, but we also give our members lifetime passwords. If they quit, and come come back and sign up again as a typein join, we give credit to the original referring affiliate. This method is MUCH more accurate than using cookies. Steve Lightspeed __________________ Abra-cadabra!

02-18-2006, 12:57 AM	#12
Babagirls Text Writer Join Date: Feb 2001 Location: Wisconsin Posts: 18,812	initial. i believe in the you got the click-you get that sale. thats just me though. __________________ Need a Text Writer? Blogs\|Reviews\|Descriptions\|Paysites\|TGP's\|Stories ICQ: 397892500

02-17-2006, 11:49 PM	#2
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	I may get beat down for this, but I personally believe the credit should go to the person who made the sale click just because someone sent someone 6 months ago, doesn't mean I should get credit for the visitor I sent today It would bug me more if I knew that someone my sale from a cookie 30 days old, than if I missed a sale because of a cookie that was 30 days old damn, all this cookie talk is making me hungry

02-18-2006, 12:54 AM	#11
Tempest Too lazy to set a custom title Industry Role: Join Date: May 2004 Location: West Coast, Canada. Posts: 10,217	The last time... The first 20 guys peaked his interest, but it was my ad that got him to pull out the credit card. I don't agree with the lightspeedcash re-signup thing. Again, if it's my ad that finally got him to spend the money, I should get the money if he comes back. The first guy failed to get him to spend the money and so other than branding, he didn't make any cash for lightspeed. Given another 10 guys might also have sent the surfer to help with branding, why didn't they get a share as well?

02-18-2006, 01:09 AM	#14
SmokeyTheBear ►SouthOfHeaven Join Date: Jun 2004 Location: PlanetEarth MyBoardRank: GerbilMaster My-Penis-Size: extralarge MyWeapon: Computer Posts: 28,609	awhile ago i noticed a disturbing trend of high traffic tgp's iframeing sponsor pages , the only reason i could see was to set cookies for these sites so if the user signed up thru a diff affiliates gallery on their tgp they would make the sale.. not sure if anyone understands what i mean/said but.. __________________ hatisblack at yahoo.com