WTF...GOOGLE is ranked number 10 overall!!! - GoFuckYourself.com

StuBradley · 11-29-2005, 01:03 AM

Google is the 10th most recognized brand name in the US...who knew?

Quote:

Hershey's is the most powerful brand among U.S. consumers ages 13-49, followed by M&M's, Reeses and Oreo. Is it any wonder, then, that Atkins was the least-liked among 1,079 brands surveyed, according to "BrandPower," a new study conducted by Genius Insight, New York?

"Dieting does not have positive connotations?it's about sacrifice," said Paul Jenkins, partner, Genius Insights. "What's not to like about candy? At the end of the day, it's comforting."

The "BrandPower" survey, now in its sixth year, contacted some 2,900 people online over the course of six months, ending Nov. 15, and asked them to rank brands based on likability and awareness, respectively. It then averaged those numbers, along with demographic factors, to come up with the final rankings. The survey also ranked brands by several demographic categories, including race, sex and three age groups: 13-20, 21-33 and 34-49-year-olds.

No. 5 overall in the "BrandPower" survey was Sony. Though the company has been taking its lumps in terms of global profits, Sony still dominates consumers' minds, placing top among non-food brands, ranking No. 1 among men 13-49 and No. 3 in likability.

The rest of the top 10 includes, in order, Kellogg, Kleenex, Kraft, Nestle and Google.

One brand that had a polarizing effect on respondents was McDonald's. Nearly a quarter (24 percent) of respondents said they "like the brand a lot," while 20 percent said they dislike it. But the Golden Arches had an excellent awareness score, so it's overall score placed it about mid-pack at No. 446. Still, two competitors did much better: Wendy's ranked No. 43 and Burger King was No. 195.

"What it comes down to is it's still fashionable to dislike McDonald's," said Ron Paul, president of Technomic, Chicago, a restaurant research group. "McDonald's is still growing and consumers are spending more money [to eat there]. I'll bet some of those who said they dislike it are still customers."

Another brand that faces challenges, at least based on those surveyed, is Levi's. The jeans brand ranked No. 4 overall among consumers age 34-49 and No. 39 overall. However, it was No. 70 among 21-33-year olds and dropped to No. 82 among the 13-20 demographic. "They've thrown a lot of money and creativity at those groups, but it's not sticking," said Jenkins. "It's a strong brand, but it's not where it should be."

Google's top 10 finish overall in the "BrandPower" rankings (after placing No. 1 in the "Brand Keys Loyalty Leaders" study, Brandweek, Oct. 31) speaks volumes about its marketability. "Google has become an integral part of our daily lives, by giving us access to great amounts of information in an efficient, simple to use manner," said Jenkins.

Bacardi was tops overall among liquor and beer brands with adults 21-33, and was the only alcohol with significant crossover appeal among all demos. No surprise here as it regularly ranks as the top-selling spirit in the U.S. (8.4 million cases sold in 2004, per Impact, New York).

Two personalities having trouble extending into the brand world are Donald Trump and Martha Stewart. The Donald, from a brand standpoint, scored poorly overall among all demographic groups, including last in likability among 21-33-year olds. That dropped his overall ranking to No. 487. Stewart performed poorer, coming in overall at No. 704, with a ranking of No. 1,077 in likability?just a notch above the controversial paper that loves to write about her, the National Enquirer, at No. 1,078.

This may not bode well for such companies as KB Homes, which recently signed a deal with Martha Stewart Living Omnimedia to create 650 housing complexes based on Stewart's own homes. And the brand least likely to be used to celebrate owning one of these new homes? Veuve Clicquot champagne, which ranked dead last overall, dragged down by poor brand awareness.

chadglni · 11-29-2005, 01:14 AM

I knew....

Young · 11-29-2005, 01:16 AM

Clicquot is good champagne

and what the fuck happened to Coca-Cola?

I would have pictured the list this way

1. Coca Cola
2. Mc Donalds
3. Sony
4. Google
5. Pepsi
6. Toyota

Young · 11-29-2005, 01:18 AM

7. Microsoft
8. Ebay
9. Yahoo
10. M&M's

adultchica · 11-29-2005, 01:33 AM

Dude that makes sense. Now everyone says "google it" when they are talking about searching the net. I'm not surprised.

emthree · 11-29-2005, 01:38 AM

GOOG says it all :D

kenny · 11-29-2005, 01:51 AM

Quote:

Originally Posted by adultchica

Dude that makes sense. Now everyone says "google it" when they are talking about searching the net. I'm not surprised.

google has mastered the search game for the time being - I know whats going to happen.

Microsoft is going to launch their next wave of windows and start taking ground back

http://ideas.live.com/

Doctor Dre · 11-29-2005, 02:00 AM

For brand value it's Budweiser then Coca Colla ... I guess yours was a user survery or something like that.

But google is definitly a strong brand. With idealistic founders, and a lot of free products wich cool features wich are easy to use... the word is getting arround. The actions aren't worth $300+ because they got beautiful eyes. I would personally use google over m$ even if the m$ search was slightly better (wich isn't)

Doctor Dre · 11-29-2005, 02:00 AM

Quote:

Originally Posted by Young

Clicquot is good champagne

and what the fuck happened to Coca-Cola?

I would have pictured the list this way

1. Coca Cola
2. Mc Donalds
3. Sony
4. Google
5. Pepsi
6. Toyota

Budweiser is fucking huge my friend

Doctor Dre · 11-29-2005, 02:01 AM

Quote:

Originally Posted by kenny

google has mastered the search game for the time being - I know whats going to happen.

Microsoft is going to launch their next wave of windows and start taking ground back

http://ideas.live.com/

Google's founders have freed a couple billions in cash money ... I don't know what kind of project you wanna program with a couple BILLIONS, but my guess is that we'll soon have a free OS to compete with M$... the browser is already comming up quickly ;)

kenny · 11-29-2005, 02:12 AM

Quote:

Originally Posted by Doctor Dre

Google's founders have freed a couple billions in cash money ... I don't know what kind of project you wanna program with a couple BILLIONS, but my guess is that we'll soon have a free OS to compete with M$... the browser is already comming up quickly ;)

If Microsoft and Google were to go to war - my money is on Microsoft

johnnyhey · 11-29-2005, 02:14 AM

followed closely behind by "juicy d links"

CybermedAndy · 11-29-2005, 02:36 AM

It'll be in the top 3 within the next decade

Doctor Dre · 11-29-2005, 02:39 AM

Quote:

Originally Posted by kenny

If Microsoft and Google were to go to war - my money is on Microsoft

For the corporate world probably ... but for personal PCs, that would be tight ;)

kenny · 11-29-2005, 02:45 AM

Quote:

Originally Posted by Doctor Dre

For the corporate world probably ... but for personal PCs, that would be tight ;)

The only way Google could ever get the advantage over Microsoft is to quickly develope a decent OS and to disturbute it through people like Dell.

All Microsoft has to do to knock Google out of its top position in search is to make a new windows that interacts with their search.

Microsoft sees this and thats exactlt what they are planning with this live.com shit.

Doctor Dre · 11-29-2005, 02:47 AM

kenny we'll see but I doubt it will be any better then google... and google is a well recognized brand, not just a simple website anymore.

gideongallery · 11-29-2005, 02:51 AM

Quote:

Originally Posted by Young

7. Microsoft
8. Ebay
9. Yahoo
10. M&M's

i am sorry but microsoft would be more well known that google.

remember there are a lot of non technical people out there who never use the internet, but would know microsoft becaue they have used word or excel.

kenny · 11-29-2005, 02:52 AM

Quote:

Originally Posted by Doctor Dre

kenny we'll see but I doubt it will be any better then google... and google is a well recognized brand, not just a simple website anymore.

Microsoft is in a position where all they have to do is change windows to get more people to search with them.

Thats all I'm saying. "Google it" can be dead just as fast as that annoying song that keeps playing on the radio

this username taken · 11-29-2005, 02:53 AM

*wonders if Kleenex is on that list*

*sneezes*

*goes to use Alta Vista to search it out.....lol*

Brent_Moe · 11-29-2005, 05:05 AM

M&M at number 10; what the fuck happened to Nike then?

Ace-wtf · 11-29-2005, 05:48 AM

when you become a verb

you have reached branding heaven

Nicky · 11-29-2005, 05:57 AM

Quote:

Originally Posted by johnnyhey

followed closely behind by "juicy d links"

yea, he only ended up on 11th place though, what step down for the guido

Luc · 11-29-2005, 06:57 AM

Quote:

Originally Posted by kenny

google has mastered the search game for the time being - I know whats going to happen.

Microsoft is going to launch their next wave of windows and start taking ground back

http://ideas.live.com/

damn straight.

microsoft is slow to act, but once they get their shit going they crush everything in their way.

my money is on m$. google can do free OS, free browser but everyone knows that free comes with a dick right up the ass. i rather pay $149 or $199 and know my shit isn't constantly being monitored for what i do so that ads can be inserted based on my behavior. free is never free.

StuBradley · 11-29-2005, 10:37 AM

Quote:

Originally Posted by gideongallery

...there are a lot of non technical people out there who never use the internet, but would know microsoft becaue they have used word or excel.

Or played an Xbox.

Dalai lama · 11-29-2005, 10:46 AM

Where's Coca Cola / Microsoft?

Maxy · 11-29-2005, 11:09 AM

Go Google. The founders are having a ball.

Za Ha · 11-29-2005, 11:15 AM

Apple is ranked number one.

11-29-2005, 01:16 AM	#3
Young Bland for life Industry Role: Join Date: Nov 2004 Posts: 10,468	Clicquot is good champagne and what the fuck happened to Coca-Cola? I would have pictured the list this way 1. Coca Cola 2. Mc Donalds 3. Sony 4. Google 5. Pepsi 6. Toyota __________________ ★★★

11-29-2005, 01:18 AM	#4
Young Bland for life Industry Role: Join Date: Nov 2004 Posts: 10,468	7. Microsoft 8. Ebay 9. Yahoo 10. M&M's __________________ ★★★

11-29-2005, 01:33 AM	#5
adultchica Confirmed User Join Date: Sep 2005 Location: usa Posts: 5,141	Dude that makes sense. Now everyone says "google it" when they are talking about searching the net. I'm not surprised. __________________

11-29-2005, 01:38 AM	#6
emthree Dialer Kingpin Join Date: Jun 2003 Location: New York Posts: 10,816	GOOG says it all :D __________________ • Sell Patches & Pills •

11-29-2005, 02:14 AM	#12
johnnyhey Confirmed User Join Date: Jan 2004 Location: los angeles Posts: 1,172	followed closely behind by "juicy d links" __________________ CandyDreams.com shooter for hire info[at]candydreams.com ICQ:96563638 AIM: johnnyhey

11-29-2005, 01:14 AM	#2
chadglni Confirmed User Join Date: Dec 2002 Location: PEI, Canada Posts: 6,924	I knew....

11-29-2005, 02:36 AM	#13
CybermedAndy Confirmed User Join Date: Jul 2004 Location: Vancouver Posts: 4,170	It'll be in the top 3 within the next decade __________________ Add some upsell items to your pages here!

11-29-2005, 02:53 AM	#19
this username taken Registered User Join Date: Nov 2005 Location: Fuck your Location Posts: 1	wonders if Kleenex is on that list sneezes goes to use Alta Vista to search it out.....lol __________________ [Insert Something funny Here]

11-29-2005, 05:05 AM	#20
Brent_Moe Confirmed User Join Date: Nov 2005 Posts: 646	M&M at number 10; what the fuck happened to Nike then? __________________

11-29-2005, 05:48 AM	#21
Ace-wtf Confirmed User Join Date: Jun 2005 Location: rolling for CASH Posts: 2,983	when you become a verb you have reached branding heaven __________________ Don't miss out on the new HYPE!!! icq: 226370630

11-29-2005, 10:46 AM	#25
Dalai lama Strength and Honor Join Date: Jul 2004 Location: Europe Posts: 16,540	Where's Coca Cola / Microsoft? __________________ A program you can trust. Gallerybooster Run multiply TGPs of 1 script

11-29-2005, 11:09 AM	#26
Maxy Confirmed User Join Date: Nov 2005 Location: NYC Posts: 1,858	Go Google. The founders are having a ball. __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, you may use a 624x80 instead of a 120x60. Let me repeat... A 120 x 60 button and no more that 3 lines of DEFAULT SIZE AND COLOR text.

11-29-2005, 11:15 AM	#27
Za Ha Confirmed User Join Date: Oct 2001 Location: Still lost Posts: 5,112	Apple is ranked number one.