How much Playboy paid for Adult.com - GoFuckYourself.com

warlock5 · 11-11-2005, 09:23 PM

May be I'm late with this news.. but Playboy's recent SEC filings said they paid $12 million for an "online distribution business" which I am told is ICS.

"At the end of the third quarter, we acquired an online distribution business to complement our current online business for consideration of $12.0 million, of which $8.0 million was paid at closing, with an additional $2.0 million payable on each of the first and second anniversaries of the closing. Pursuant to the asset purchase agreement, we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business."

"In order to create opportunities to promote our websites to a broader audience and enhance our current product offerings, at the end of the current year quarter we acquired an online distribution business with an extensive affiliate network. Pursuant to the asset purchase agreement, we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business. As contingencies have not been met as of September 30, 2005, these amounts are not recorded. If future payments are made based on contingencies being met, amounts will be recorded as a combination of additional purchase price and compensation expense."

See their SEC filings here: http://finance.yahoo.com/q/sec?s=PLA

Pipecrew · 11-11-2005, 09:24 PM

been posted on a few other boards already.

MikeVega · 11-11-2005, 09:25 PM

that sounds about right ..

dropped9 · 11-11-2005, 09:25 PM

thats fucking hot....

seeric · 11-11-2005, 09:25 PM

i heard it was 9,343,987,432,749,435.00

LiveDose · 11-11-2005, 09:26 PM

noice!!!

phonesex · 11-11-2005, 09:30 PM

decent amount

Eve · 11-11-2005, 09:31 PM

It's only worth $12m? I'm surprised.

Kinky John · 11-11-2005, 09:32 PM

Better than a kick in the wedding tackle

GTS Mark · 11-11-2005, 10:01 PM

Well that is great, very happy for Lens

DH

Brad Mitchell · 11-11-2005, 10:04 PM

Damn! Way to go Lens!

Brad

WiredGuy · 11-11-2005, 10:06 PM

Damn, I was pretty close between some other people I was talking with. I was aiming for the $15mil range.
WG

wallst · 11-11-2005, 10:08 PM

yeah, i found that on the Q myself. wondering what the ICS acronym stands for...

adultchica · 11-11-2005, 10:11 PM

I'm still not sure what ICS stands for..but..it says that on my aff. checks that I have gotten from AdultPlatinum/Realitycash/Playboycash.

I think it's great for Lens and the crew and they can sit back, relax, and enjoy!

DaddyHalbucks · 11-11-2005, 10:12 PM

Nice job, Lens!

win2000 · 11-11-2005, 10:15 PM

maybe a big money

wallst · 11-11-2005, 10:20 PM

Quote:

Originally Posted by adultchica

I'm still not sure what ICS stands for..but..it says that on my aff. checks that I have gotten from AdultPlatinum/Realitycash/Playboycash.

I think it's great for Lens and the crew and they can sit back, relax, and enjoy!

yeah thanks. i listened to christie say that she was uncomfortable talking about the specifics of the ICS addition and told investors that they would provide 'highly leveraged traffic'.

Shooting_Maniac1 · 11-11-2005, 10:27 PM

Whats really going to be interesting is that Playboy is a publically traded company. Those type of audits are a bitch and justifying every cent is part of the game. Not going to leave any room for error in justifcation of income, based on sale, payouts to affiliates.

WiredGuy · 11-11-2005, 10:28 PM

ICS = Internet Commerce Services
WG

win2000 · 11-11-2005, 10:40 PM

adult.com is the best domain in the biz ,

seeric · 11-11-2005, 10:45 PM

lens deserves it, he's been around as long as i can remember. i've only been hangiong around since 2000. this biz is tough. kudos to them. not just anyone can make a deal with PB.

Red Ezra · 11-11-2005, 10:48 PM

this internet looks like its catching on

Paraskass · 11-11-2005, 10:50 PM

that is hot. Maybe africa will buy my domain www.africanvagina.com

Doctor Dre · 11-11-2005, 10:53 PM

Christ ... stupid guys saying "only 12 mills"... I don't know what business you think you are in ... but 12 mills is a whole lot of $.

BlingDaddy · 11-11-2005, 10:55 PM

Quite interesting....

CuriousToyBoy · 11-12-2005, 01:11 AM

Quote:

Originally Posted by Eve

It's only worth $12m? I'm surprised.

One would suggest that there may also have been consideration in the form of stock and/or stock options, and NOT forgetting the retenton of Lens and his team and rewards and recompense for that.

Final figure likely FAR FAR higher in real terms.

Timmy or other of the Mobbucks crew probably better positioned )experientially speaking) to ruminate on cash vs options generalizations.

Paul Markham · 11-12-2005, 01:40 AM

Quote:

Originally Posted by Eve

It's only worth $12m? I'm surprised.

I would of said it was worth more. Though who knows what the performance payments relate to.

I would say a business with senior personel are worth 3 years income. GFY must be worth close to that alone.

Manowar · 11-12-2005, 01:50 AM

Nicely done Lens

emthree · 11-12-2005, 01:59 AM

Lens is balling hard

zipprice · 11-12-2005, 02:04 AM

wow that is a lot of cash

imaginax · 11-12-2005, 02:47 AM

12 million cash, so Lens never has to work again.

Due · 11-12-2005, 02:54 AM

They must have paid Lensman $3 million since they paid $9 million for my TGP.
It is a good TGP though, just need minor changes and it will make a huge proffit, just didnt have time for it since I'm working on bigger projects

kmanrox · 11-12-2005, 02:57 AM

Lens, if you want a man on the side, i'll be your bitch....

TexasDreams · 11-12-2005, 03:19 AM

Quote:

Originally Posted by adultchica

I think it's great for Lens and the crew and they can sit back, relax, and enjoy!

I'm sorry but I just can't help it. Lens sitting back, and relaxing?!?!?!

ffmihai · 11-12-2005, 03:43 AM

i thought its worth more too.. i wonder what salary has lensman now? :D

Dalai lama · 11-12-2005, 03:47 AM

Quote:

Originally Posted by adultchica

I think it's great for Lens and the crew and they can sit back, relax, and enjoy!

I dont think that will happen ;)

Drake · 11-12-2005, 04:13 AM

Nice....

Anarchist · 11-12-2005, 04:14 AM

$13 and a bag of chips, right?

woj · 11-12-2005, 04:22 AM

not bad at all...

hova · 11-12-2005, 04:26 AM

That sounds about tight, I said it was about 15-15 mill

JFK · 11-12-2005, 05:52 AM

Quote:

Originally Posted by adultchica

I'm still not sure what ICS stands for..but..it says that on my aff. checks that I have gotten from AdultPlatinum/Realitycash/Playboycash.

I think it's great for Lens and the crew and they can sit back, relax, and enjoy!

First I dont think Lens is the type of guy who just sits back, second,did you read this?
"we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business." That means he will have to hustle as much as ever, for the next 5yrs anyways

adultchica · 11-12-2005, 05:57 AM

Well now I feel like an ass.

At least he can work hard with millions in his pocket?

SkeetSkeet · 11-12-2005, 06:25 AM

nice $4 million still cumming

EroticySteve · 11-12-2005, 07:56 AM

You can buy a lot of Fleshlights with that money.

georgeyw · 11-12-2005, 08:04 AM

Quote:

Originally Posted by NaughtyWhores

One would suggest that there may also have been consideration in the form of stock and/or stock options, and NOT forgetting the retenton of Lens and his team and rewards and recompense for that.

Final figure likely FAR FAR higher in real terms.

Timmy or other of the Mobbucks crew probably better positioned )experientially speaking) to ruminate on cash vs options generalizations.

I'm sorry I just couldn't go past this
"experientially and ruminate"? writing your own dictionary?

Mutt · 11-12-2005, 08:07 AM

Quote:

Originally Posted by uproared

It wasn't just $12 million...

The report clearly states: "...we are obligated to pay future contingent earnout payments, payable over a five-year period..."

I'm guessing that will add to the price tag significantly. Furthermore, Lens will still receive wages, etc. for operating the company.

"As contingencies have not been met as of September 30, 2005, these amounts are not recorded. If future payments are made based on contingencies being met, amounts will be recorded as a combination of additional purchase price and compensation expense."

You can bet those targets/contingincies are high - gotta earn those by growing.

very hard to cash out of this business - Lensman might be the only one who has - other big programs have to stay in biz because there are really no buyers out there that have 12 million dollars in cash to buy anything.

Taboo · 11-12-2005, 08:55 AM

Congrats to Lens & Playboy... win/win situation. Too many people mis-reading it as "ONLY" $12M. There's more money down the pipeline based on performance & revenue goals/growth. $12M may not be a lot in mainstream, but in Adult, it's one of the largest deals out there... can't wait to see who buys Playboy.

MaxCandy · 11-12-2005, 09:30 AM

no wonder Playboy asks me to pay my own Fedex bills now, they gave all their money to Lens

Validus · 11-12-2005, 09:34 AM

Being public has many disadvantages, as everybody can see what you are doing. We sometimes have the same problems, but I guess that is the price of being public.

The adult business will undoubtedly continue to grow in the future and investing in this sector is a smart move. Companies are going to become more and more corporate, vanish, or be purchased by larger organizations.

SomeCreep · 11-12-2005, 09:35 AM

11-11-2005, 09:23 PM	#1
warlock5 Confirmed User Join Date: Jan 2004 Location: Uranus Posts: 2,808	How much Playboy paid for Adult.com May be I'm late with this news.. but Playboy's recent SEC filings said they paid $12 million for an "online distribution business" which I am told is ICS. "At the end of the third quarter, we acquired an online distribution business to complement our current online business for consideration of $12.0 million, of which $8.0 million was paid at closing, with an additional $2.0 million payable on each of the first and second anniversaries of the closing. Pursuant to the asset purchase agreement, we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business." "In order to create opportunities to promote our websites to a broader audience and enhance our current product offerings, at the end of the current year quarter we acquired an online distribution business with an extensive affiliate network. Pursuant to the asset purchase agreement, we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business. As contingencies have not been met as of September 30, 2005, these amounts are not recorded. If future payments are made based on contingencies being met, amounts will be recorded as a combination of additional purchase price and compensation expense." See their SEC filings here: http://finance.yahoo.com/q/sec?s=PLA

11-11-2005, 09:25 PM	#3
MikeVega Porntrepreneur Industry Role: Join Date: Jul 2004 Location: New York Posts: 12,788	that sounds about right .. __________________ Mike Vega-ICQ:253868499-AIM:mikeydicevega

11-11-2005, 09:26 PM	#6
LiveDose Show Yer Tits! Industry Role: Join Date: Feb 2002 Location: Somewhere Out there... Posts: 25,792	noice!!! __________________ Scammer Alert: acer19 acer [email protected] [email protected] Money stolen using PayPal

11-11-2005, 09:30 PM	#7
phonesex Confirmed User Join Date: Mar 2005 Location: Phone Sex Pays! Believe it! Posts: 3,437	decent amount __________________ Phone Sex Pays Make $1.50 a minute! CLICK HERE TO SIGN UP NOW

11-11-2005, 09:32 PM	#9
Kinky John Confirmed User Join Date: Sep 2005 Location: Amsterdam Posts: 655	Better than a kick in the wedding tackle __________________ Exclusive Ama H/C & Microniches \| CCBill \| Verotel \| Affiliate Blog \|

11-11-2005, 09:24 PM	#2
Pipecrew Master of Gfy.com Industry Role: Join Date: Feb 2002 Posts: 14,887	been posted on a few other boards already.

11-11-2005, 09:25 PM	#4
dropped9 Registered User Industry Role: Join Date: Jan 2001 Location: Your moms box Posts: 26,727	thats fucking hot....

11-11-2005, 09:25 PM	#5
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	i heard it was 9,343,987,432,749,435.00

11-11-2005, 09:31 PM	#8
Eve Confirmed User Industry Role: Join Date: Dec 2002 Location: Phoenix, Arizona Posts: 805	It's only worth $12m? I'm surprised.

11-11-2005, 10:01 PM	#10
GTS Mark Vrume Mark Industry Role: Join Date: Jan 2001 Location: Toronto, Canada Posts: 20,912	Well that is great, very happy for Lens DH

11-11-2005, 10:04 PM	#11
Brad Mitchell Confirmed User Industry Role: Join Date: Nov 2001 Location: Southfield, MI Posts: 9,812	Damn! Way to go Lens! Brad __________________ President at MojoHost \| brad at mojohost dot com \| Skype MojoHostBrad 71 industry awards for hosting and professional excellence since 1999

11-11-2005, 10:06 PM	#12
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,486	Damn, I was pretty close between some other people I was talking with. I was aiming for the $15mil range. WG __________________ I play with Google.

11-11-2005, 10:08 PM	#13
wallst Confirmed User Join Date: Aug 2004 Location: South East Posts: 1,621	yeah, i found that on the Q myself. wondering what the ICS acronym stands for... __________________ Earl Miller Cash 20th Congress

11-11-2005, 10:11 PM	#14
adultchica Confirmed User Join Date: Sep 2005 Location: usa Posts: 5,141	I'm still not sure what ICS stands for..but..it says that on my aff. checks that I have gotten from AdultPlatinum/Realitycash/Playboycash. I think it's great for Lens and the crew and they can sit back, relax, and enjoy! __________________

11-11-2005, 10:12 PM	#15
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	Nice job, Lens! __________________ Boner Money

11-11-2005, 10:15 PM	#16
win2000 Why does my mouse have brown stains? Join Date: Sep 2005 Location: CA Posts: 318	maybe a big money __________________ Platinum Bucks,I have got nice ratio

11-11-2005, 10:27 PM	#18
Shooting_Maniac1 Confirmed User Join Date: Nov 2005 Posts: 417	Whats really going to be interesting is that Playboy is a publically traded company. Those type of audits are a bitch and justifying every cent is part of the game. Not going to leave any room for error in justifcation of income, based on sale, payouts to affiliates.

11-11-2005, 10:28 PM	#19
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,486	ICS = Internet Commerce Services WG __________________ I play with Google.

11-11-2005, 10:40 PM	#20
win2000 Why does my mouse have brown stains? Join Date: Sep 2005 Location: CA Posts: 318	adult.com is the best domain in the biz , __________________ Platinum Bucks,I have got nice ratio Last edited by win2000; 11-11-2005 at 10:41 PM..

11-11-2005, 10:45 PM	#21
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	lens deserves it, he's been around as long as i can remember. i've only been hangiong around since 2000. this biz is tough. kudos to them. not just anyone can make a deal with PB.

11-11-2005, 10:48 PM	#22
Red Ezra redezra.com Industry Role: Join Date: May 2004 Location: Vegas Baby! Posts: 4,680	this internet looks like its catching on

11-11-2005, 10:50 PM	#23
Paraskass Confirmed User Join Date: May 2002 Location: QC Posts: 5,829	that is hot. Maybe africa will buy my domain www.africanvagina.com __________________

11-11-2005, 10:55 PM	#25
BlingDaddy Confirmed User Join Date: Apr 2004 Location: Denver, CO ICQ 280-752-076 Posts: 6,343	Quite interesting.... __________________ Every Day... Bling Daddy's Masturbation Station! Bling Daddy's Masturbation Station! The Daily Bag of Douche - Humor at it's FINEST.

11-12-2005, 01:50 AM	#28
Manowar jellyfish Join Date: Dec 2003 Posts: 71,528	Nicely done Lens

11-12-2005, 01:59 AM	#29
emthree Dialer Kingpin Join Date: Jun 2003 Location: New York Posts: 10,816	Lens is balling hard __________________ • Sell Patches & Pills •

11-12-2005, 02:04 AM	#30
zipprice Too lazy to set a custom title Join Date: Mar 2005 Posts: 1,009	wow that is a lot of cash

11-12-2005, 02:47 AM	#31
imaginax Confirmed User Join Date: Jun 2002 Posts: 463	12 million cash, so Lens never has to work again. __________________ imaginax - Design is Art ICQ: 279-723-701

11-12-2005, 02:54 AM	#32
Due Confirmed User Industry Role: Join Date: Mar 2001 Location: Murrieta, CA Posts: 3,620	They must have paid Lensman $3 million since they paid $9 million for my TGP. It is a good TGP though, just need minor changes and it will make a huge proffit, just didnt have time for it since I'm working on bigger projects __________________ I buy plugs Skype: Due_Global /Due

11-12-2005, 02:57 AM	#33
kmanrox aka K-Man Industry Role: Join Date: Oct 2001 Location: The Gutter Posts: 29,292	Lens, if you want a man on the side, i'll be your bitch.... __________________ Crypto HODLr Crypto mining Angel investor

11-12-2005, 03:43 AM	#35
ffmihai keep walking... Industry Role: Join Date: Jun 2002 Posts: 7,177	i thought its worth more too.. i wonder what salary has lensman now? :D __________________

11-12-2005, 04:13 AM	#37
Drake Hello world! Industry Role: Join Date: Mar 2003 Posts: 12,508	Nice....

11-12-2005, 04:14 AM	#38
Anarchist Registered User Join Date: Nov 2005 Posts: 28	$13 and a bag of chips, right? __________________

11-12-2005, 04:22 AM	#39
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	not bad at all... __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

11-12-2005, 04:26 AM	#40
hova Traffillionaire Industry Role: Join Date: Jan 2002 Location: ICQ:209371571 Posts: 22,430	That sounds about tight, I said it was about 15-15 mill __________________ http://traffillions.com/ Sign up and get lifetime revshare on your traffic

11-12-2005, 05:57 AM	#42
adultchica Confirmed User Join Date: Sep 2005 Location: usa Posts: 5,141	Well now I feel like an ass. At least he can work hard with millions in his pocket? __________________