How much Playboy paid for Adult.com
 

May be I'm late with this news.. but Playboy's recent SEC filings said they paid $12 million for an "online distribution business" which I am told is ICS.

"At the end of the third quarter, we acquired an online distribution business to complement our current online business for consideration of $12.0 million, of which $8.0 million was paid at closing, with an additional $2.0 million payable on each of the first and second anniversaries of the closing. Pursuant to the asset purchase agreement, we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business."

"In order to create opportunities to promote our websites to a broader audience and enhance our current product offerings, at the end of the current year quarter we acquired an online distribution business with an extensive affiliate network. Pursuant to the asset purchase agreement, we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business. As contingencies have not been met as of September 30, 2005, these amounts are not recorded. If future payments are made based on contingencies being met, amounts will be recorded as a combination of additional purchase price and compensation expense."

See their SEC filings here: http://finance.yahoo.com/q/sec?s=PLA

been posted on a few other boards already.

that sounds about right ..

thats fucking hot....

i heard it was 9,343,987,432,749,435.00

noice!!!

decent amount

It's only worth $12m? I'm surprised.

Better than a kick in the wedding tackle

Well that is great, very happy for Lens :)

DH

Damn! Way to go Lens! :)

Brad

Damn, I was pretty close between some other people I was talking with. I was aiming for the $15mil range.
WG

yeah, i found that on the Q myself. wondering what the ICS acronym stands for...

I'm still not sure what ICS stands for..but..it says that on my aff. checks that I have gotten from AdultPlatinum/Realitycash/Playboycash.

I think it's great for Lens and the crew and they can sit back, relax, and enjoy!

Nice job, Lens!

maybe a big money

yeah thanks. i listened to christie say that she was uncomfortable talking about the specifics of the ICS addition and told investors that they would provide 'highly leveraged traffic'.

Whats really going to be interesting is that Playboy is a publically traded company. Those type of audits are a bitch and justifying every cent is part of the game. Not going to leave any room for error in justifcation of income, based on sale, payouts to affiliates. :winkwink:

ICS = Internet Commerce Services
WG

adult.com is the best domain in the biz ,

lens deserves it, he's been around as long as i can remember. i've only been hangiong around since 2000. this biz is tough. kudos to them. not just anyone can make a deal with PB.

this internet looks like its catching on

that is hot. Maybe africa will buy my domain www.africanvagina.com

Christ ... stupid guys saying "only 12 mills"... I don't know what business you think you are in ... but 12 mills is a whole lot of $.

Quite interesting....

One would suggest that there may also have been consideration in the form of stock and/or stock options, and NOT forgetting the retenton of Lens and his team and rewards and recompense for that.

Final figure likely FAR FAR higher in real terms.

Timmy or other of the Mobbucks crew probably better positioned )experientially speaking) to ruminate on cash vs options generalizations.

:2 cents: :2 cents: :2 cents:

I would of said it was worth more. Though who knows what the performance payments relate to.

I would say a business with senior personel are worth 3 years income. GFY must be worth close to that alone.

Nicely done Lens

Lens is balling hard

wow that is a lot of cash

12 million cash, so Lens never has to work again.

They must have paid Lensman $3 million since they paid $9 million for my TGP.
It is a good TGP though, just need minor changes and it will make a huge proffit, just didnt have time for it since I'm working on bigger projects :winkwink:

Lens, if you want a man on the side, i'll be your bitch....

I'm sorry but I just can't help it. Lens sitting back, and relaxing?!?!?! :error

http://www.texasdreams.com/biglaugh.gif http://www.texasdreams.com/biglaugh.gif
http://www.texasdreams.com/biglaugh.gif http://www.texasdreams.com/biglaugh.gif
http://www.texasdreams.com/biglaugh.gif http://www.texasdreams.com/biglaugh.gif
http://www.texasdreams.com/biglaugh.gif http://www.texasdreams.com/biglaugh.gif

i thought its worth more too.. i wonder what salary has lensman now? :D

I dont think that will happen ;)

Nice....

$13 and a bag of chips, right?

not bad at all...

That sounds about tight, I said it was about 15-15 mill

First I dont think Lens is the type of guy who just sits back, second,did you read this?
"we are obligated to pay future contingent earnout payments, payable over a five-year period, based primarily on the financial performance of the acquired lines of business." That means he will have to hustle as much as ever, for the next 5yrs anyways :winkwink:

Well now I feel like an ass.

At least he can work hard with millions in his pocket?

nice $4 million still cumming

You can buy a lot of Fleshlights with that money.

I'm sorry I just couldn't go past this
"experientially and ruminate"? writing your own dictionary? :disgust

"As contingencies have not been met as of September 30, 2005, these amounts are not recorded. If future payments are made based on contingencies being met, amounts will be recorded as a combination of additional purchase price and compensation expense."

You can bet those targets/contingincies are high - gotta earn those by growing.

very hard to cash out of this business - Lensman might be the only one who has - other big programs have to stay in biz because there are really no buyers out there that have 12 million dollars in cash to buy anything.

Congrats to Lens & Playboy... win/win situation. Too many people mis-reading it as "ONLY" $12M. There's more money down the pipeline based on performance & revenue goals/growth. $12M may not be a lot in mainstream, but in Adult, it's one of the largest deals out there... can't wait to see who buys Playboy. :winkwink:

no wonder Playboy asks me to pay my own Fedex bills now, they gave all their money to Lens

Being public has many disadvantages, as everybody can see what you are doing. We sometimes have the same problems, but I guess that is the price of being public.

The adult business will undoubtedly continue to grow in the future and investing in this sector is a smart move. Companies are going to become more and more corporate, vanish, or be purchased by larger organizations.

50 :glugglug