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Old 09-23-2005, 05:30 AM   #1
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Is Google Building An Alternative Internet?

Google is getting scary.

intersting article I got:

StepForth Placement Inc.

Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet. Since the introduction of AdWords three years ago, Google has become the world's largest media company and advertising vehicle. It has grown to rival Microsoft in scope and scale. The process has made it a fully globalized corporation.

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Google has an estimated $7billion in the bank and employs many of the brightest brains in IT. It also has a reputation for being one of the best tech firms in the world to work for and has been known to use that reputation to headhunt intellect from its rivals. It is focused on the burgeoning Chinese market and appears to be performing better there than its chief rival Microsoft is. Google has the obvious capital and intellectual resources to do just about anything it wants to.

There are a number of reasons backing speculation that Google is building its own global digital communications network. Google has formally entered the telecom business with the release of a VOIP client known as Google Talk. VOIP is an acronym for Voice Over IP, which is a synonym for Internet telephone. In order to provide this service Google has had to acquire technical and physical resources that, along with other assets held by the company, point to the construction of an alternative Internet.

As Microsoft has so ably demonstrated over the past twenty-five years, there are a number of profitable ventures found in a space monopolized by a single mega-corporation. If that is the path Google is taking, building the infrastructure to capitalize on it would be considered the crucial but difficult first step. Over the past ten months, Google has been purchasing a large quantity of redundant fiber-optic lines, (commonly referred to as dark-fiber), in cities around the world. This fiber was laid during the boom years of the late 1990's but left surplus after the dot-com crash in 2000. Speculation about Google building an alternative Internet has been circulating since early January 2005 when Google started buying and accumulating lots of dark-fiber.

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Telecommunications industry news-source Light Reading today reported on some of Google's recent real estate acquisitions. Google is leasing large amounts of floor space in or near major telecom interconnection facilities such as the recent leasing of about 1/10th of the rentable space at 111 8th Ave in New York, one the world's largest telecommunications interconnection hubs. It is also said to be in negotiations for large amounts of space at enormous co-location centers (known as carrier hotels) on the west coast, with the goal of linking Google's North American and Asian networks.

In early 2005, Google began issuing RFP notices to relevant tech firms for the development of a DWDM fiber optics network. The RFP process ended earlier this month and Google is currently reviewing bids from multiple tech vendors. Google is said to be planning to first establish a network in North America and then connect it with similar networks established in Europe and Asia. The construction of such a network could give Google the ability to deliver multiple branded media such as music, video, online telephone and other Internet services to every home in the United States.

DWDM (Dense Wavelength Division Multiplexing) is a technology that exponentially increases the carrying capacity of fiber optic cables. According to an article in yesterday's IPMedia Monitor (sub req.), only a handful of the largest telecommunications providers operate commercial DWDM networks. A small number of private DWDM networks exist but few are large enough to need such capacity.

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Google's need for bandwidth capacity is increasing rapidly. It currently pays the traditional telecom firms like AT&T who own the long-haul fiber lines a premium for bandwidth. Building its own data transfer network could be seen as a cost savings solution, especially as it could cost as little as $100millïon (in new spending) to construct one. Google already owns fiber throughout North America and around the world. It just needs to connect it all together.

Once connected, what could Google possibly do with a homebrewed state-of-the-art fiber-optics system? It could develop the kind of exclusive branded environment AOL originally dreamed of. It could capitalize on its recent innovations to provide life-service technologies such as Google Talk (VOIP) and interactive information resources such as local search alerts and the delivery of news, video and music files.

According to the IPMedia Monitor article, "... those who have reviewed the RFP say that Google's plans extend far beyond cost-saving motivation, with an architecture that puts a Google-controlled hub deep within all major metro areas."

Google's stated goal is to organize the world's information. A big part of that goal is to turn a profït while doing so. Google turns a very tidy profït each quarter but has long been seen as too reliant on one kind of income, paid search advertising. Google draws between 90 ? 95% of its revenues from paid ads. The development of a Google operated data transfer network would give Google any number of ways to expand the number of productive revenue streams from 1 to 1+ more.

Then again, Google has always prided itself on its ability to organize the world's information and provide it frëe of charge to its users. The cost of Google's services is borne by the advertisers. Google might simply be exponentially increasing its online real estate inventory by enticing hundreds of millïons of new registered users to take a look at whatever it is they are creating. Assuming it is the coolest thing on the block when released and is faster and cheaper than its competitors (as most of Google's new products tend to be), many of those new users will choose to stick around to use the services offered by a Google branded network.

Google appears to be preparing to become the world's greatest data delivery vehicle. Perhaps this phase of Internet history will be summarized with the neo-business aphorism, "If you can't beat them and you can't join them, you can just make your own reality and make lots of monëy over there." Google has $7big in the bank, much of it being investor monëy. From all accounts, it is preparing to light up and connect millïons of miles of dark fiber, starting in North America possibly as early as the first quarter of 2006. Today we wire America. Tomorrow we wire the world. On Saturday, we'll do brunch.


About The Author
Jim Hedger is a writer, speaker and search engine marketing expert based in Victoria BC. Jim writes and edits full-time for StepForth and is also an editor for the Internet Search Engine Database. He has worked as an SEO for over 5 years and welcomes the opportunïty to share his experience through interviews, articles and speaking engagements
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Old 09-23-2005, 06:19 AM   #2
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very interesting

hope they keep their good attitude along the way
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Old 09-23-2005, 07:08 AM   #3
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I think they're building the MAIN internet.
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Old 09-23-2005, 07:11 AM   #4
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I read only every fifth word in that article. Their plan is even more nefarious than this thread title hints at, those Googlese bastards!!!

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Old 09-23-2005, 07:11 AM   #5
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google is king
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Old 09-23-2005, 07:15 AM   #6
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google is evil
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Old 09-23-2005, 07:24 AM   #7
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All hail King Evil!!!



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Old 09-23-2005, 03:32 PM   #8
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Originally Posted by Ace-imlive
very interesting

hope they keep their good attitude along the way
What good attitute! When they become a monopoly, it'll be no more mister nice guy.
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Old 09-23-2005, 03:47 PM   #9
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They'll be stopped as Microsoft was with taking over every market; the internet is its own economy, and they are trying / on their way to taking it over. Sure, stockholders would be happy, but then it doesn't become a way for the average person or average business person to make money.

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Old 09-23-2005, 03:49 PM   #10
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interesting ;)
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Old 09-23-2005, 03:51 PM   #11
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... scale. The process has made it a fully globalized corporation.

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Old 09-23-2005, 03:53 PM   #12
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Welcome to the Matrix, Neo!
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Old 09-23-2005, 03:55 PM   #13
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Very interesting article indeed.
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Old 09-23-2005, 03:57 PM   #14
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I heard they have amazing ,one of da best work environment there..!
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Old 09-23-2005, 04:01 PM   #15
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They're doing a WiFi beta test in SF right now too. Also, doing a WiFi secure software http://wifi.google.com/download.html, which I'm sure will go along with their WiFi network once it's rolled out completely/
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Old 09-23-2005, 04:27 PM   #16
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If i can make bling off it, sure
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Old 09-23-2005, 04:42 PM   #17
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Did you know that currently Bank of America is the leading owner of dark-fiber (that was purchased and not owned by its layer). They used it to build their own transaction systems. It is one of the reasons you can have a check automatically go through your account as soon as you write it.
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Old 09-23-2005, 05:44 PM   #18
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Don't forget to include Google Watch for a good read, complete with interesting government conspiracies.
http://www.google-watch.org/
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Old 09-23-2005, 06:58 PM   #19
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I heard they have amazing ,one of da best work environment there..!
you should see the Google Complex..insane! I should ask my friend to find some pics...I love Goog! i have a feeling they have alot more up their sleeves than they let on to...
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Old 09-23-2005, 07:13 PM   #20
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Interesting read...
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Old 09-23-2005, 07:27 PM   #21
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very inspiring....
they wake up my courage to do more....

thanks for the article....
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Old 09-23-2005, 07:44 PM   #22
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Originally Posted by AsianDivaGirlsWebDude
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I was amoung the first to say GOOGLE is evil.
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Old 05-19-2006, 04:53 PM   #23
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Interesting read and dont forget about google OS. :-)
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Old 05-19-2006, 04:56 PM   #24
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Interresting article. I love the way Google is going, and I don't mind if they monopolize everything!
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Old 05-19-2006, 05:00 PM   #25
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I love Google.
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Old 05-19-2006, 06:39 PM   #26
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whoa google has so many brilliant people working for them and 20% of ALL employees time HAS to be used coming up with new innovatiove ideas, even the guy who cleans the floor!!

They run biz better than anyone in the world if you ask me
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Old 05-19-2006, 06:40 PM   #27
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Google just needs to buy Level3 and then they'll own everything. Yes, the future of the internet will in large part be Google. It's amazing what cash can do!

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Old 05-19-2006, 06:45 PM   #28
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good read
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Old 05-19-2006, 06:45 PM   #29
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Google is doing this because the damed telecos want to get rid of net neutrality and start charging companies like Google money if they want surfer to have access to their sites at reasonable speeds. Pardon me but doesn't Google already pay for it's bandwidth? And don't I as a subsciber pay my ISP for access to Google? So why in the fuck do they think they need more money?
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Old 05-19-2006, 07:01 PM   #30
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google is and will takeover the world... :\
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