Your thoughts on "Gay owned and operated" - GoFuckYourself.com

ronaldo · 07-25-2005, 08:15 AM

I saw some comments on this on another board and am wondering what people here think of sites that have "Gay owned and operated" on it.

Has it lost its marketing appeal?

If you were looking to market some gay stuff, would that statement alone make you consider buying from there?

Or do you feel a statement like that is entirely unnecessary?

Any other input?

wedouglas · 07-25-2005, 08:20 AM

sounds pretty gay to me. and by gay i mean stupid and by that i mean gays are stupid.

Paco, of Large Cash. · 07-25-2005, 08:22 AM

It will make a gay person feel more at home?

Paco, of Large Cash. · 07-25-2005, 08:24 AM

No different from a 'we cater to pregos' ... if the title does not help distinguish the intentions, the slogan will have to do.

Evil Chris · 07-25-2005, 08:25 AM

Quote:

Originally Posted by wedouglas

sounds pretty gay to me. and by gay i mean stupid and by that i mean gays are stupid.

Homophobes like you are usually halfway in the closet.

TheLegacy · 07-25-2005, 08:29 AM

having worked in the gay industry for 4 years I would have to say from my experience that having the title "gay owned an operated" does have an appeal to more weight than other sites. Its a kinship and community - that gay webmasters / surfers would prefer to work with those who understand and have the same attitude towards life as they do. Seeing 'gay' sites owned and operated by 'straight' management gives an overall feel that 'straight' people are not interested in the material but only the Pink Dollar. Something not taken too kindly in the community.

it can be accomplished - and some companies have their 'token' gay salesperson or management to give the appearance of being "gay friendly" rather than "operated"

jawanda · 07-25-2005, 08:30 AM

If your target audience is gays, then of course it can't hurt.

If your target audience is anyone who likes looking at men (i.e. women and gays) then I'd pass on it.

Edit: Same goes for women ... but it's a bit different. Everyone likes looking at lesbian porn. So if you put "Lesbian owned and operated" on there, you aren't going to turn anyone away. Guys will still look, as will lesbians lol

ronaldo · 07-25-2005, 08:31 AM

Quote:

Originally Posted by Paco, of Large Cash.

It will make a gay person feel more at home?

Very true, and I won't argue that.

I know of a fellow who runs a black dating site, who may want to show his potential members that HE knows what they want too by having "Black owned and operated" on his site. Note that I don't have a problem with EITHER one of those statements on a site.

BUT, if that's the case, why don't we see any "Straight owned and operated" or "White owned and operated."

I can hear the cries of racism and homophobia now.

jawanda · 07-25-2005, 08:33 AM

Quote:

Originally Posted by ronaldo

Very true, and I won't argue that.

I know of a fellow who runs a black dating site, who may want to show his potential members that HE knows what they want too by having "Black owned and operated" on his site. Note that I don't have a problem with EITHER one of those statements on a site.

BUT, if that's the case, why don't we see any "Straight owned and operated" or "White owned and operated."

I can hear the cries of racism and homophobia now.

I am going to venture a guess that a large amount of porn sites are owned by straight white males, and adding that phrase to the site would not do you any good because that's who people expect to be running a lot of these sites.

llporter · 07-25-2005, 08:39 AM

I think it works. Every group in society likes to support their own

Paco, of Large Cash. · 07-25-2005, 08:44 AM

Quote:

Originally Posted by jawanda

I am going to venture a guess that a large amount of porn sites are owned by straight white males, and adding that phrase to the site would not do you any good because that's who people expect to be running a lot of these sites.

The majority do not need to be shown the way, as they are 'mainstream'. Minority groups will have a more difficult time finding what they are looking for.

I telemark (the original style of Nordic skiing). I waste an endless amount of time browsing for sites that are telemark specific ... NOT Alpine, NOT snowboard and definitely NOT snowblade/skiboard.

I scramble, not hike! I truly appreciate it when a site tells me its main aim is scrambling, not hiking.

MaDalton · 07-25-2005, 08:44 AM

by the thread title i thought a gay person was caught and got his dick cut off

MikeVega · 07-25-2005, 09:17 AM

we are considering adding some gay sites to the program ... just to round it off a bit ... I was told by a few people (biz old timers) that if your not gay and run a gay site ... a lot of the other gay company's will not support you ... they feel that your moving in on there niche ... not sure if it works for surfers but i would think so ..

Radik · 07-25-2005, 09:20 AM

hah so put "Gay owned and operated" on it and be done with it.

Holly Lez! · 07-25-2005, 10:08 AM

Quote:

Originally Posted by mvega325

we are considering adding some gay sites to the program ... just to round it off a bit ... I was told by a few people (biz old timers) that if your not gay and run a gay site ... a lot of the other gay company's will not support you ... they feel that your moving in on there niche ... not sure if it works for surfers but i would think so ..

I will support you

let me know when you are up and running!

Paco, of Large Cash. · 07-25-2005, 10:09 AM

Quote:

Originally Posted by mvega325

we are considering adding some gay sites to the program ... just to round it off a bit ... I was told by a few people (biz old timers) that if your not gay and run a gay site ... a lot of the other gay company's will not support you ... they feel that your moving in on there niche ... not sure if it works for surfers but i would think so ..

The problem is, most straights do not understand that most of the shit they type (text used to market) offends some, most or all gay persons (and even straights).

Such as HOMOSEXUALITY INCLUDES LESBIANS, so if you bash one, you bash the other (at this point most bigots will say I am fucked or a fag)!

In addition, bigots make anti-fudge packing remarks, yet love anal. Hmm, Freud would have a field day with these clowns.

CynthiaB · 07-25-2005, 10:11 AM

What about Straight Female Owned and Operated! - Hey, that might pull in all kinds of interesting traffic. . . maybe I should try that.

Cyn

Giorgio_Xo · 07-25-2005, 10:12 AM

Most straight programs don't market their gay sites properly because they have a misguided perception as to what a gay member wants.

Holly Lez! · 07-25-2005, 10:18 AM

Quote:

Originally Posted by ronaldo

I saw some comments on this on another board and am wondering what people here think of sites that have "Gay owned and operated" on it.

Has it lost its marketing appeal?

If you were looking to market some gay stuff, would that statement alone make you consider buying from there?

Or do you feel a statement like that is entirely unnecessary?

Any other input?

To me it does not matter whether a company is gay owned or not. Yes, I am gay and work for a gay owned company! And yes I support my community but it really makes no difference to me or NakedSword! We will work with any company who is respectful of the gay community and wants to partner and make money! Also in my opinion some of the best minds in the gay porn world are straight women i.e. Chandie, Lisa from Badpuppy and Lori Deak from Menonthe Net. I work with all of these women and they are great to work with and do business with!

European Lee · 07-25-2005, 10:25 AM

Quote:

Originally Posted by Giorgio_Xo

Most straight programs don't market their gay sites properly because they have a misguided perception as to what a gay member wants.

Bingo, we have a winner

Regards,

Lee

wedouglas · 07-25-2005, 10:26 AM

Quote:

Originally Posted by Evil Chris

Homophobes like you are usually halfway in the closet.

yeah i dunno anymore these days. i guess the highschool freshman girls over at Teen Revenue just dont do it for me anymore.

ronaldo · 07-25-2005, 10:33 AM

Quote:

Originally Posted by European Lee

Bingo, we have a winner

Regards,

Lee

C'mon man, that's not fair.

While it probably IS true in most cases, you can't say that unequivocally.

There have got to be some straight people that can successfully market the gay niche AND vice versa.

Would you take kindly to me saying gay people don't know how to market straight stuff?

SmokeyTheBear · 07-25-2005, 10:39 AM

If i were gay , i would want to buy gay stuff from people who were also gay..

It really shocks me when big affiliate programs start niche sites without any consultation ( it seems ) from someone who actually enjoys that niche.

wedouglas · 07-25-2005, 10:42 AM

Quote:

Originally Posted by SmokeyTheBear

If i were gay , i would want to buy gay stuff from people who were also gay..

It really shocks me when big affiliate programs start niche sites without any consultation ( it seems ) from someone who actually enjoys that niche.

are you looking for a job?

European Lee · 07-25-2005, 10:43 AM

Quote:

Originally Posted by ronaldo

While it probably IS true in most cases, you can't say that unequivocally.

Im not saying that unequivocally, im agreeing that MOST straight programs dont have a clue about the gay market or the gay 'niche' as they so often call it.

http://www.gayisnotaniche.com

Here's a great example of a site that was launched recently in the ARS BYOT program..

http://www.totallystraightfags.com

As i say, MOST straight webmasters dont have a clue what they are doing in the gay marketplace and most of them wont ask for help through fear of being labelled 'gay' by their peers.

Regards,

Lee

sherie · 07-25-2005, 10:44 AM

Gay peeps know what gay peeps want. They want you/surfers to know that you are not getting some cookie cutter site with a few dudes blowing eachother. They want you and the surfers to know that they are being targeted by people in the "know." Just the same as spa's for women, I will see from time to time that they are "owned and operated" by women. I would be more inclined to go there or do the gay/lesbian thing if I knew it wasn't straight people trying to catch my attention, let's face it, how many straight folks really know the gay market? Not a lot!

Paco, of Large Cash. · 07-25-2005, 10:45 AM

Quote:

Originally Posted by European Lee

Bingo, we have a winner

Regards,
Lee

Not that I want recognition, but:

Quote:

Originally Posted by Paco, of Large Cash.

The problem is, most straights do not understand that most of the shit they type (text used to market) offends some, most or all gay persons (and even straights).

Such as HOMOSEXUALITY INCLUDES LESBIANS, so if you bash one, you bash the other (at this point most bigots will say I am fucked or a fag)!

In addition, bigots make anti-fudge packing remarks, yet love anal. Hmm, Freud would have a field day with these clowns.

I keep forgeting about the typical GFY'ers response: too many words.

Damian_Maxcash · 07-25-2005, 10:47 AM

Id like to say yes it matters, but when you look at the big gay AVS's its not so convincing.

UGAS - GFY - are all str8 owned AFAIK.

ronaldo · 07-25-2005, 10:48 AM

Quote:

Originally Posted by European Lee

Im not saying that unequivocally, im agreeing that MOST straight programs dont have a clue about the gay market or the gay 'niche' as they so often call it.

http://www.gayisnotaniche.com

Here's a great example of a site that was launched recently in the ARS BYOT program..

http://www.totallystraightfags.com

As i say, MOST straight webmasters dont have a clue what they are doing in the gay marketplace and most of them wont ask for help through fear of being labelled 'gay' by their peers.

Regards,

Lee

Okay, I can appreciate that.

Oh, and my calling it a niche isn't a slam. I would call straight a niche too with many sub and micro niches beneath it.

My WIFE is a niche all unto herself. Trust me.

edit-it isn't MEANT to be a slam at least.

Hollywood Horwitz · 07-25-2005, 11:32 AM

"gay owned and operated" is a very effective marketing tool.i freelanced for a all gay company called Dont Panic(t-shirt company) and they were usually more inclined to work with companies that were gay operated.i think the reason for this is that they thought they would get a better deal and have a great biz relations with the company.i agree..

07-25-2005, 08:15 AM	#1
ronaldo Confirmed User Join Date: Jan 2002 Location: ICQ#: 272000271 Posts: 5,475	Your thoughts on "Gay owned and operated" I saw some comments on this on another board and am wondering what people here think of sites that have "Gay owned and operated" on it. Has it lost its marketing appeal? If you were looking to market some gay stuff, would that statement alone make you consider buying from there? Or do you feel a statement like that is entirely unnecessary? Any other input?

07-25-2005, 08:22 AM	#3
Paco, of Large Cash. Confirmed User Join Date: Jun 2002 Location: --> . <-- Posts: 2,267	It will make a gay person feel more at home? Last edited by Paco, of Large Cash.; 07-25-2005 at 08:23 AM..

07-25-2005, 08:29 AM	#6
TheLegacy SEO Connoisseur Industry Role: Join Date: Apr 2003 Location: Brantford, Ontario Posts: 17,111	having worked in the gay industry for 4 years I would have to say from my experience that having the title "gay owned an operated" does have an appeal to more weight than other sites. Its a kinship and community - that gay webmasters / surfers would prefer to work with those who understand and have the same attitude towards life as they do. Seeing 'gay' sites owned and operated by 'straight' management gives an overall feel that 'straight' people are not interested in the material but only the Pink Dollar. Something not taken too kindly in the community. it can be accomplished - and some companies have their 'token' gay salesperson or management to give the appearance of being "gay friendly" rather than "operated" __________________ SEO Connoisseur Microsoft Teams: Robert Warren SEO Telegram: @TheLegacy54 RobertWarrenSEO.com

07-25-2005, 08:30 AM	#7
jawanda Confirmed User Join Date: Feb 2003 Posts: 6,040	If your target audience is gays, then of course it can't hurt. If your target audience is anyone who likes looking at men (i.e. women and gays) then I'd pass on it. Edit: Same goes for women ... but it's a bit different. Everyone likes looking at lesbian porn. So if you put "Lesbian owned and operated" on there, you aren't going to turn anyone away. Guys will still look, as will lesbians lol Last edited by jawanda; 07-25-2005 at 08:32 AM..

07-25-2005, 08:44 AM	#12
MaDalton I am Amazing Content! Industry Role: Join Date: Feb 2004 Posts: 39,829	by the thread title i thought a gay person was caught and got his dick cut off __________________ AmazingContent.com - providing only the best content and service since 2003 Monetize your content on Veegaz.com - one of Germanies largest VOD sites Got German traffic? We convert it into money for you! Skype: madalton02826 - Email: oltecconsult [at] gmail [dot] com

07-25-2005, 08:20 AM	#2
wedouglas So Fucking Banned Join Date: Aug 2004 Location: Dearborn, MI Posts: 5,921	sounds pretty gay to me. and by gay i mean stupid and by that i mean gays are stupid.

07-25-2005, 08:24 AM	#4
Paco, of Large Cash. Confirmed User Join Date: Jun 2002 Location: --> . <-- Posts: 2,267	No different from a 'we cater to pregos' ... if the title does not help distinguish the intentions, the slogan will have to do.

07-25-2005, 08:39 AM	#10
llporter Confirmed User Join Date: Jul 2005 Location: Boston Posts: 3,221	I think it works. Every group in society likes to support their own

07-25-2005, 09:17 AM	#13
MikeVega Porntrepreneur Industry Role: Join Date: Jul 2004 Location: New York Posts: 12,788	we are considering adding some gay sites to the program ... just to round it off a bit ... I was told by a few people (biz old timers) that if your not gay and run a gay site ... a lot of the other gay company's will not support you ... they feel that your moving in on there niche ... not sure if it works for surfers but i would think so .. __________________ Mike Vega-ICQ:253868499-AIM:mikeydicevega

07-25-2005, 09:20 AM	#14
Radik Confirmed User Join Date: Sep 2003 Location: Vancouver ICQ: 3588423 Posts: 808	hah so put "Gay owned and operated" on it and be done with it. __________________ 100% Exclusive, Check Us Out!

07-25-2005, 10:11 AM	#17
CynthiaB Confirmed User Join Date: Mar 2005 Location: The OC Posts: 1,274	What about Straight Female Owned and Operated! - Hey, that might pull in all kinds of interesting traffic. . . maybe I should try that. Cyn __________________ DDC -- Power Parking Success is the Only Option

07-25-2005, 10:12 AM	#18
Giorgio_Xo Confirmed User Join Date: Mar 2003 Location: Las Vegas, NV Posts: 4,263	Most straight programs don't market their gay sites properly because they have a misguided perception as to what a gay member wants. __________________ Make Levees, Not War

07-25-2005, 10:39 AM	#23
SmokeyTheBear ►SouthOfHeaven Join Date: Jun 2004 Location: PlanetEarth MyBoardRank: GerbilMaster My-Penis-Size: extralarge MyWeapon: Computer Posts: 28,609	If i were gay , i would want to buy gay stuff from people who were also gay.. It really shocks me when big affiliate programs start niche sites without any consultation ( it seems ) from someone who actually enjoys that niche. __________________ hatisblack at yahoo.com

07-25-2005, 10:44 AM	#26
sherie Confirmed User Join Date: Feb 2002 Posts: 7,020	Gay peeps know what gay peeps want. They want you/surfers to know that you are not getting some cookie cutter site with a few dudes blowing eachother. They want you and the surfers to know that they are being targeted by people in the "know." Just the same as spa's for women, I will see from time to time that they are "owned and operated" by women. I would be more inclined to go there or do the gay/lesbian thing if I knew it wasn't straight people trying to catch my attention, let's face it, how many straight folks really know the gay market? Not a lot! __________________ AIM sherierocks ICQ 127-296-286 Skype traffichor

07-25-2005, 10:47 AM	#28
Damian_Maxcash So Fucking Banned Join Date: Oct 2002 Location: MaxCash.com Posts: 12,745	Id like to say yes it matters, but when you look at the big gay AVS's its not so convincing. UGAS - GFY - are all str8 owned AFAIK.

07-25-2005, 11:32 AM	#30
Hollywood Horwitz Porn To ROCK! Industry Role: Join Date: Dec 2003 Location: Hollywood Posts: 4,357	"gay owned and operated" is a very effective marketing tool.i freelanced for a all gay company called Dont Panic(t-shirt company) and they were usually more inclined to work with companies that were gay operated.i think the reason for this is that they thought they would get a better deal and have a great biz relations with the company.i agree.. __________________ Ross Horwitz Skype: RossAngeles666 Online Ad Sales / Email / Display Ads / Mobile Cell.323.949.4313 [email protected]