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having worked in the gay industry for 4 years I would have to say from my experience that having the title "gay owned an operated" does have an appeal to more weight than other sites. Its a kinship and community - that gay webmasters / surfers would prefer to work with those who understand and have the same attitude towards life as they do. Seeing 'gay' sites owned and operated by 'straight' management gives an overall feel that 'straight' people are not interested in the material but only the Pink Dollar. Something not taken too kindly in the community.
it can be accomplished - and some companies have their 'token' gay salesperson or management to give the appearance of being "gay friendly" rather than "operated"
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