PR - surf the mobile internet on the web - GoFuckYourself.com

emjay · 07-11-2005, 06:08 PM

The mobile boom continues unabated and as the industry matures, parallels are beginning to emerge that suggest that the mobile industry is now where it?s cousin the Internet was in 1997.

Back then, online newbies had little or no points of reference as to what was available out there on the web ? the only directories that were available were those chosen by the ISP?s (AOL, CompuServe, MSN etc.), often within an editorially and commercially biased ?walled garden? environment. Eventually, so-called ?off portal? listings began to emerge that allowed surfers to discover the full diversity of what the Internet had to offer ? warts and all! Hence the phenomenal popularity of Google et.al.

The same can be said of today?s mobile environment. The gatekeepers to the mobile internet (Vodafone, T-Mobile & Co) have historically been adept at keeping their subscribers from straying too far by keeping their customers within their branded portals. But things are changing, with carriers opening up their walled gardens, heralding the dawn of the real Mobile Internet.

Enter www.mooobl.com - a new off-portal search tool that allows users to discover the mobile internet for themselves. Developed by ENQUIRE S.L., a Barcelona based company recently featured in Forbes and Fortune magazines; the strategy behind MOOOBL is to capitalize on the increasing volume of search traffic outside of said operator portals.

"There is, perhaps, just one last component required to deliver a fully functional mobile Internet solution - the mobile search engine" observes Marc Jarrett, sales manager of ENQUIRE. ?There are a lot of people searching out there. Our aim is to help them find what they want, not what their mobile network wants them to find?

It may come as no surprise that according to Overture, a Yahoo! Company, 38% of web searches are for adult orientated material ? an area in which ENQUIRE has become a market leader, not least since this is what consumers actually want to pay for.

?Our WAP search solution features, amongst other things, a search box on the mobile device for free text search, a WAP emulator on the web and a directory search of thousands of hand-picked Wapsites?, notes Jarrett. ?Furthermore, our technology allows consumers to create and share mobile content & blogs thus creating a mobile forum by people, for people ? enabling them to share experiences borne from of the brave new wireless world such as toothing and SMS Dating?

According to industry analysts, only 12% - 15% of mobile users today use WAP. But as an increasing number of users go off-portal and discover the Mobile Internet, this in turn will trigger a viral effect and these numbers are expected to improve dramatically over the next 3 years.

Initially, WAP was a flop. Not anymore. Visit wap.mooobl.com on your mobile and start discovering the Mobile Internet yourself!

07-11-2005, 06:08 PM	#1
emjay Confirmed User Join Date: Dec 2004 Location: Back in Blighty Posts: 4,277	PR - surf the mobile internet on the web The mobile boom continues unabated and as the industry matures, parallels are beginning to emerge that suggest that the mobile industry is now where it?s cousin the Internet was in 1997. Back then, online newbies had little or no points of reference as to what was available out there on the web ? the only directories that were available were those chosen by the ISP?s (AOL, CompuServe, MSN etc.), often within an editorially and commercially biased ?walled garden? environment. Eventually, so-called ?off portal? listings began to emerge that allowed surfers to discover the full diversity of what the Internet had to offer ? warts and all! Hence the phenomenal popularity of Google et.al. The same can be said of today?s mobile environment. The gatekeepers to the mobile internet (Vodafone, T-Mobile & Co) have historically been adept at keeping their subscribers from straying too far by keeping their customers within their branded portals. But things are changing, with carriers opening up their walled gardens, heralding the dawn of the real Mobile Internet. Enter www.mooobl.com - a new off-portal search tool that allows users to discover the mobile internet for themselves. Developed by ENQUIRE S.L., a Barcelona based company recently featured in Forbes and Fortune magazines; the strategy behind MOOOBL is to capitalize on the increasing volume of search traffic outside of said operator portals. "There is, perhaps, just one last component required to deliver a fully functional mobile Internet solution - the mobile search engine" observes Marc Jarrett, sales manager of ENQUIRE. ?There are a lot of people searching out there. Our aim is to help them find what they want, not what their mobile network wants them to find? It may come as no surprise that according to Overture, a Yahoo! Company, 38% of web searches are for adult orientated material ? an area in which ENQUIRE has become a market leader, not least since this is what consumers actually want to pay for. ?Our WAP search solution features, amongst other things, a search box on the mobile device for free text search, a WAP emulator on the web and a directory search of thousands of hand-picked Wapsites?, notes Jarrett. ?Furthermore, our technology allows consumers to create and share mobile content & blogs thus creating a mobile forum by people, for people ? enabling them to share experiences borne from of the brave new wireless world such as toothing and SMS Dating? According to industry analysts, only 12% - 15% of mobile users today use WAP. But as an increasing number of users go off-portal and discover the Mobile Internet, this in turn will trigger a viral effect and these numbers are expected to improve dramatically over the next 3 years. Initially, WAP was a flop. Not anymore. Visit wap.mooobl.com on your mobile and start discovering the Mobile Internet yourself! __________________ I Run 500+ WhatsApp Groups. The Zuck Owns Me www.emjayconsultancy.com