My presentation in Prague. - GoFuckYourself.com

Paul Markham · 04-22-2005, 11:40 PM

I never got to give it becasue I was busy with a potential client. But I promised a few I would post it after the show. Here it is.

Quote:

My name is Paul Markham and it?s been my job to photograph for the adult industry for the last 28 years.

I?ve sold everything from glamour to adult content, via mail order, magazines, Internet and now by way of mobile phone companies, and I?m still going strong. Anyone who wants to find me can come and talk to me later or pick up a brochure.

When I asked what I should talk about today, someone told me to talk about what makes a good photo. To be honest I could not tell you and if I had to earn my living as a photographer I'd be broke.

What I am going to talk about is what I believe sells, converts, and keeps THE ADULT CONSUMER buying again and again. Because this is how we get wealthy, or for some of you, stay wealthy.

Plus with all of the time, money and effort we put into selling our services, delivering anything less than the best will ultimately effect our bottom line.

Some say you can sell anything if it?s marketed right. My answer to this is that you can sell the wrong product once, and with the same marketing strategy, sell the right product a 10 times. Why would you want to waste time selling the wrong product? It takes a lot more effort to sell the wrong product than it does to sell the right one.

For instance, you can take the same work, on the same site, with the same traffic. The only difference is that you put a gorgeous woman on the front of one. That image fits the niche, catches more attention, turns more men on, and brings out more credit cards.

This is my general view of what constitutes porn, there are no hard and fast rules in porn, only guidelines.

First and foremost, always assume you?re selling to a repeat buyer. Porn buyers will be into their own thing and rarely switch from niche to niche. If he's into big tits he's always been into big tits. This is not the first time he's seen porn of a big tit girl. So assume the buyer knows what he?s buying.

ALWAYS RESPECT THE MAN WITH THE MONEY.

So what is a porn consumer looking for? Usually it?s sexual arousal and very often satisfaction. To achieve this they need to get a believable fantasy, THAT FITS HIS, HER OR THEIR needs.

They?re looking for a trigger to an illusion that includes them in some way. Can they be doing it, watching it or having it done to them? Never look at a picture or video and think, ?Would I like to get in there? Think to yourself, ?Would they like me to join them?.

This is the secret to good porn. How you portray the fantasy is important.

For a solo girl, is she inviting the viewer to look at her, worship her, dominate her or have sex with her. Could the viewer help her get off or in some way, or participate in the game she's playing? Or does she look bored, disinterested, waiting to go home, pissed off with the shooter, etc. That all seems simple. So why do I see so many pissed off and bored girls on Internet sites?

Body language is important, the angle of her body, the pose is all important in an image or video. Does the pose invite someone to look, join in or that she's ready for the viewer? When buying porn you not only want to see the bodies, you want to get the impression they're going to use them on you. All important things to our customer?s illusion.

This also applies to Lesbian and hardcore porn. Ask yourself are they into what they?re doing, or going through the motions to earn money? Does the scene invite you to participate, watch or are we getting to see something we should, as in the voyeur niche.
Again poses are important. Couples stuff is about them doing each other, so beware of content where the girls are always looking into the camera. The illusion is she is hot and horny ready to have sex. Her looking at the camera too much can ruin the illusion. She should be showing her body to the viewer making sure he gets the message, and on a few shots invite him over.

Then simply does the content fit the niche?

The TEEN porn buyer isn?t convinced by a 25 year old in pigtails and white knee sox, those into Fem Dom aren't looking for 18 year old with a cute smile. Legs and feet fetish is about worshiping feet, big boobs are for guys who want to play with tits for hours. Content like this needs to emphasize what the fetish is about, so no need to DP the girl when you will get a better reaction from massaging the feet/breasts with baby oil.
Then we move on to props, teens don?t need stockings and suspenders, but great for Mature or Leg Fetish. Look at the content and think if it all works and makes sense. Your customers are far more critical.

There are many fetishes, if you're going to sell them, learn them first. Don't try to be a tea-totaller selling wine to a connoisseur.

Problem is there are different rules for different niches and fetishes. Learn them.

OK what makes a good model?

Again there are different rules for different niches, a big tit girl is no good for Petite style and visa versa. That one is obvious, but look at the content and ask yourself if the model fits the niche.

There are certain guidelines with models. Besides having the right figure, and being good-looking etc. Most of them are naturally sexual, confident and enjoy the work. Generally we are portraying a model as open, confident, horny, and enjoying them self, taking the lead sexually.

They?re not trained actors so this would be hard to do if they were the opposite of what the market demands. You cannot pay someone to change who they are.

How many pictures per girl should a set be or how long a video?

This is important when buying content, so as many as it takes to get a good set, without tiring the model. However content is not a numbers game, it?s a poses and positions game. There are 24 basic poses for solo girl. You can shoot the model in all of them clothed, stripping and naked, then close up and wide, than turn the model, then the photographer from the left of the light source and then the right, standing, kneeling and lying down. Exposing Pink, Finger Insertion, and Vibrator Insertion. The model looking at you, looking at their body or the vibrator or the other model.

This can give you well over 2,000 variations and if anyone wants me to prove it I charge 1200 Euros a day. So if you?re delivered a set of less then 120 different pictures, tell the guy to go away and learn his trade.

The same rules generally apply for video, but with the model moving and doing things it's less critical. A guy watching the same scene for longer than 20 minutes will start to get bored unless it?s very well shot and directed.

Sounds great to say on the tour you have 100,000 images and 50 hours of video. But the member will soon be off if that?s 100 sets and 50 videos.

Our customers are paying us to supply them with jerk off material, that will take 15 minutes to hit a spot in his mind.

OK then this is my take on what impresses the surfer and you can tell me I?m wrong. But give us reasons more than stating sites that are successful for other reasons than having exclusive content.

This is what I believe impresses a surfer

Niche. The paying surfer wants the porn he likes.

Fitting the niche. Simple the content has to shot to certain rules and guidelines.

Quality. This mean the models look right and the shooting is right for the niche.

Value. This is a very competitive industry and unless you have enough content to compete you will struggle.

New. Exclusive to the surfer means he has not seen it or can?t remember seeing it. No good buying exclusive and giving it to 1,000 affiliates on the same day.

Twist. A site has to have some twist that puts it apart from the 200,000 other sites out there.

PORN. The guy is paying us to get his dick hard in the shortest possible time and keep it hard for as long as he needs.

Make surfers think models are more than pieces of meat, but rather objects of desire and you are on your way.

Take notice of this or just ignore me, however the guy sitting next to you is taking notes.

Discuss.

tony286 · 04-22-2005, 11:41 PM

good read

Paul Markham · 04-23-2005, 01:29 AM

Quote:

Originally Posted by tony404

good read

Thanks, would of been nice to of presented it.

Lifer · 04-23-2005, 02:10 AM

That was a pretty good way to put everything in perspective.

There were a number of points that could grealy be expanded upon...

Especially the point where 1000 affiliates are saturating the market. In that case, the set is totally online for free through all the tgps and free sites and there is little advantage in joining. This is the sponsor's responsibility. But don't ask me why most hand out so much free stuff... Big dick syndrom or something.

Thanks for the heads up

AlienQ - BANNED FOR LIFE · 04-23-2005, 02:35 AM

Summary?

xclusive · 04-23-2005, 02:37 AM

Great read thanks for sharing

Paul Markham · 04-23-2005, 02:50 AM

Quote:

Originally Posted by Lifer

That was a pretty good way to put everything in perspective.

There were a number of points that could grealy be expanded upon...

Especially the point where 1000 affiliates are saturating the market. In that case, the set is totally online for free through all the tgps and free sites and there is little advantage in joining. This is the sponsor's responsibility. But don't ask me why most hand out so much free stuff... Big dick syndrom or something.

Thanks for the heads up

I seriously doubt if the buying surfer is looking to waste time going around all the different free sites to collect a full set or video, or even lots of little portion. The memberships are made up of people who think $1 a day to jerk off for hours is good value.

But the sub concious memory is a funny thing. how much does the surfer see of a scene before he thinks he's seen the whole of it?

I see gilrs I think I shot, but have not, I just recognise them.

Paul Markham · 04-23-2005, 02:55 AM

Quote:

Originally Posted by AlienQ

Summary?

Porn sells lots, naked people does not sell as much.

foxylady · 04-23-2005, 06:39 AM

thank you for sharing

Donny · 04-23-2005, 08:12 AM

Quote:

Originally Posted by AlienQ

Summary?

You went to school to learn readin', writin' and 'rithmetic. Use that first one for about a minute and a half and then write your own summary.

Paul Markham · 04-23-2005, 10:31 AM

Quote:

Originally Posted by DonovanPhillips

You went to school to learn readin', writin' and 'rithmetic. Use that first one for about a minute and a half and then write your own summary.

It's about porn, why does he need to read about that? LOL

gdog · 04-23-2005, 11:05 AM

Live by this and you will make money!

"ALWAYS RESPECT THE MAN WITH THE MONEY."

Paul Markham · 04-23-2005, 02:12 PM

Quote:

Originally Posted by gdog

Live by this and you will make money!

"ALWAYS RESPECT THE MAN WITH THE MONEY."

I think some of us are sometimes forget the guys who pay for this whole merry go round.

Paul Markham · 04-24-2005, 12:17 AM

Bumping it for the Sunday morning crew.

graphicsbytia · 04-24-2005, 02:43 AM

bump for Paul because he's such a sweetie ;)

J$tyle$ · 04-24-2005, 03:25 AM

Paul,

That was an excellent presentation!

Very good points, all of them!

KUDOS!

Too bad you didn't get a chance to actually give this presentation.

I'm going to bed now, but hit me up on ICQ - I have an idea I'd like to run by you!

Paul Markham · 04-24-2005, 12:01 PM

Quote:

Originally Posted by J$tyle$

Paul,

That was an excellent presentation!

Very good points, all of them!

KUDOS!

Too bad you didn't get a chance to actually give this presentation.

I'm going to bed now, but hit me up on ICQ - I have an idea I'd like to run by you!

Thanks for that.

i guess it's what I reckon turns me on and what I learned to do shooting for magazines, that was a much tougher sell than the Internet.

Will hit you up on ICQ and wait for your reply.

pxxx · 04-24-2005, 12:08 PM

That is a good presentation.

EROTEEK · 04-24-2005, 12:12 PM

thanks for sharing Paul, great read, always to the point.

Paul Markham · 04-24-2005, 03:13 PM

Quote:

Originally Posted by EROTEEK

thanks for sharing Paul, great read, always to the point.

Thanks for that.

Paul Markham · 04-24-2005, 11:18 PM

Quote:

Originally Posted by EROTEEK

thanks for sharing Paul, great read, always to the point.

I make certain points and I explain my thinking behind them.

Problem with porn is someone will buy something. Because of the broad range of what turns individuals on.

The art is to turn on 10% and not 1%.

Timi · 04-25-2005, 02:29 AM

Some really valid points there Paul and ones that buyers and shooters should take note of. Well done

Paul Markham · 04-25-2005, 08:36 AM

Quote:

Originally Posted by Timi

Some really valid points there Paul and ones that buyers and shooters should take note of. Well done

Thanks for that. All I'm saying is look after the customer and they will look after you.

Odie · 04-25-2005, 08:44 AM

good read Paul thanks for sharing!!

Paul Markham · 04-25-2005, 10:54 PM

Quote:

Originally Posted by Odie

good read Paul thanks for sharing!!

It's a pity I could not give it.

Brad Mitchell · 04-25-2005, 10:57 PM

That's too bad that you didn't get to present it; but, it seems as if it would have been a good one. I hope the client meeting you had was profitable.

The Adult Broker · 04-25-2005, 11:41 PM

would love for you to write something direct to the consumer for http://awtmagazine.com ;) ...if u want to. hit me up if you do.

btw, great read, at least you were in Prague, I couldn't even make it.

reynold · 04-26-2005, 01:02 AM

thanks for sharing that to us

Adultnet · 04-26-2005, 01:19 AM

thanks for the share dude..

Hera, the Apocalypse · 04-27-2005, 09:19 PM

bookmarked

it's always good to hear "wise" perspectives from experienced people in the industry...

thanks for the share

Paul Markham · 04-27-2005, 09:25 PM

Quote:

Originally Posted by The Adult Broker

would love for you to write something direct to the consumer for http://awtmagazine.com ;) ...if u want to. hit me up if you do.

btw, great read, at least you were in Prague, I couldn't even make it.

Will hit you up then.

Paul Markham · 04-27-2005, 09:35 PM

Quote:

Originally Posted by Brad Mitchell

That's too bad that you didn't get to present it; but, it seems as if it would have been a good one. I hope the client meeting you had was profitable.

Yes very profitable thank you.

It seems sales are creeping up again on content. People are starting to realise that if everyone has it for free it's worth nothing.

reynold · 04-28-2005, 03:32 AM

it would have good to hear it right from you instead of reading it, but thanks anyway!

nichecontentguru · 04-28-2005, 11:27 AM

interesting, thank you for sharing

tranza · 04-28-2005, 11:36 AM

Some good advices there...

04-23-2005, 02:10 AM	#4
Lifer Confirmed User Industry Role: Join Date: Feb 2004 Location: Working Posts: 871	That was a pretty good way to put everything in perspective. There were a number of points that could grealy be expanded upon... Especially the point where 1000 affiliates are saturating the market. In that case, the set is totally online for free through all the tgps and free sites and there is little advantage in joining. This is the sponsor's responsibility. But don't ask me why most hand out so much free stuff... Big dick syndrom or something. Thanks for the heads up __________________ CCBill Sponsor Programs Get Paid On Time - Everytime!

04-23-2005, 02:35 AM	#5
AlienQ - BANNED FOR LIFE best designer on GFY Join Date: Mar 2003 Location: IALIEN.COM - High Definition Video and Photographic Productions -ICQ 78943384 Posts: 30,307	Summary? __________________ NAKED HOSTING FTW!11 I'm On The INSANE PLAN $9.95/mo! \| The Alien Blog Adult News Worth Reading Updated Daily \| Content For Sale! 641 PICS 216 MINUTES OF VIDEO $350.00 \|ICQ: 78943384 \|

04-23-2005, 02:37 AM	#6
xclusive Too lazy to set a custom title Join Date: Apr 2004 Location: Buffalo, NY Posts: 35,218	Great read thanks for sharing __________________ I support MediumPimpin.com / Shemp's Outlawtgp.com /

04-23-2005, 06:39 AM	#9
foxylady Confirmed User Join Date: Oct 2004 Posts: 1,829	thank you for sharing __________________

04-23-2005, 11:05 AM	#12
gdog Confirmed User Join Date: Aug 2004 Location: San Diego Posts: 1,550	Live by this and you will make money! "ALWAYS RESPECT THE MAN WITH THE MONEY." __________________ Busty Amateurs is Back - Meet the Girls \| Read the BLOG \| See the UPDATES High conversions and high retention, almost 1000 hosted galleries 995 PAYS Samples Big Boobs \| Busty Babes \| Strap Ons \| Hardcore \| Amateurs \| Videos

04-22-2005, 11:41 PM	#2
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	good read

04-24-2005, 12:17 AM	#14
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Bumping it for the Sunday morning crew. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

04-24-2005, 02:43 AM	#15
graphicsbytia Confirmed User Join Date: Sep 2003 Location: Tennessee Posts: 2,618	bump for Paul because he's such a sweetie ;)

04-24-2005, 03:25 AM	#16
J$tyle$ Too lazy to set a custom title Industry Role: Join Date: Apr 2003 Location: Sunny San Diego Posts: 11,500	Paul, That was an excellent presentation! Very good points, all of them! KUDOS! Too bad you didn't get a chance to actually give this presentation. I'm going to bed now, but hit me up on ICQ - I have an idea I'd like to run by you!

04-24-2005, 12:08 PM	#18
pxxx First African GFY Member Join Date: Mar 2004 Location: New Jersey Posts: 12,114	That is a good presentation.

04-24-2005, 12:12 PM	#19
EROTEEK Confirmed User Join Date: May 2004 Location: Transylvania...no kidding Posts: 419	thanks for sharing Paul, great read, always to the point. __________________ EROTEEK STUDIOS Yahoo: Eroteek_Studios ICQ: 346685131 CUSTOM AND EXCLUSIVE CONTENT

04-25-2005, 02:29 AM	#22
Timi Confirmed User Join Date: Nov 2002 Location: Czech Republic Posts: 413	Some really valid points there Paul and ones that buyers and shooters should take note of. Well done

04-25-2005, 08:44 AM	#24
Odie Confirmed User Join Date: Apr 2003 Location: The WATER BABY! Posts: 7,040	good read Paul thanks for sharing!! __________________ Odie [email protected] Are you Mobile???? MMACanada ICQ # 166208354 See Who I Am At AdultWhosWho.com!

04-25-2005, 10:57 PM	#26
Brad Mitchell Confirmed User Industry Role: Join Date: Nov 2001 Location: Southfield, MI Posts: 9,812	That's too bad that you didn't get to present it; but, it seems as if it would have been a good one. I hope the client meeting you had was profitable. __________________ President at MojoHost \| brad at mojohost dot com \| Skype MojoHostBrad 71 industry awards for hosting and professional excellence since 1999

04-25-2005, 11:41 PM	#27
The Adult Broker Confirmed User Join Date: Dec 2004 Location: The World Posts: 5,265	would love for you to write something direct to the consumer for http://awtmagazine.com ;) ...if u want to. hit me up if you do. btw, great read, at least you were in Prague, I couldn't even make it. __________________ Gamma Entertainment \| \| Camz \| Fleshbot\| TheMobileBroker AdultShowsOnly Lori Z., The Adult Broker \| theadultbroker.com \| [email protected] \| The Mobile Broker \| themobilebroker.com \| [email protected] \|-Adult's ONE stop MOBILE shop ICQ: 289567792

04-26-2005, 01:02 AM	#28
reynold Too lazy to set a custom title Join Date: Oct 2002 Location: Global Traveler Posts: 51,271	thanks for sharing that to us

04-26-2005, 01:19 AM	#29
Adultnet Confirmed User Join Date: Sep 2003 Posts: 8,713	thanks for the share dude.. __________________ TrafficCashGold Paying Webmasters Since 1996! Awesome Conversions! Fast Weekly Payments! Over 125 Tours!

04-27-2005, 09:19 PM	#30
Hera, the Apocalypse Confirmed User Join Date: Dec 2004 Location: i'm from the heavens... Posts: 181	bookmarked it's always good to hear "wise" perspectives from experienced people in the industry... thanks for the share __________________ ICQ 265884066

04-28-2005, 03:32 AM	#33
reynold Too lazy to set a custom title Join Date: Oct 2002 Location: Global Traveler Posts: 51,271	it would have good to hear it right from you instead of reading it, but thanks anyway!

04-28-2005, 11:27 AM	#34
nichecontentguru Confirmed User Join Date: Aug 2004 Location: Vienna, Austria Posts: 600	interesting, thank you for sharing __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

04-28-2005, 11:36 AM	#35
tranza ICQ: 197-556-237 Join Date: Jun 2003 Location: BRASIL !!! Posts: 57,559	Some good advices there... __________________ I'm just a newbie.