Job Posting: Full-time SEO manager at Playboy - GoFuckYourself.com

domrioux9 · 03-10-2005, 10:03 AM

Playboy.com is looking to hire a full-time SEO manager for either the LA or the Chicago office. Job description is below. All resumes and inquiries should be sent to the following email address: resume at playboy dot com. Post any questions here.

BASIC FUNCTION:
Under the direction of the SVP of Marketing & E-Commerce, this position manages all of the Search Engine Marketing for both our subscription properties and E-Commerce. This includes developing a strategy for existing pages as well as being involved in the creation of new pages so that they appear naturally higher in search engine results. It will also include analysis of any paid search that we might do in the future. This position interacts heavily with the Director of Marketing & Subscriptions, operations staffs, and the creative staff internally and with industry professionals externally.

PRIMARY RESPONSIBILITIES:

1.Work with the marketing team to identify and establish successful search engine marketing techniques that will generate traffic to the revenue-producing areas of our sites. This will include an initial audit of all our sites and work with others to develop an effective SEO plan.

2.Identify optimization strategy for both new and existing content on all Playboy sites. This includes, but is not limited to site structure, page construction, content, keyword research, and SEO copywriting.

3.Identify new areas that can be added to Playboy sites to fill gaps in current search engine ranking and penetration.

4.Work closely with designers and editorial staff to mentor them in good SEO techniques.

5.Monitor, analyze, and report on search engine placements, traffic, and ROI.

6.Identify emerging trends in the industry that we can utilize to improve our traffic from search engines.

7.Work closely with the legal department to try to reduce the number of competitor sites using our trademarks and images.

PERSON SPECIFICATIONS:
A Bachelor?s Degree. A minimum of 2 years of SEO experience and 5 years of general internet experience. Must be knowledgeable about HTML, JavaScript, and CSS. Must have strong comprehension of the mechanics of search engines, knowledge of website design and development, and experience with paid placement. You must also be an independent worker with very strong organizational skills.

BVF · 03-10-2005, 10:04 AM

Wanted....One tall cold glass of ice water....

Please send to HELL immediately.

DarkJedi · 03-10-2005, 10:04 AM

Quote:

PERSON SPECIFICATIONS:
A Bachelor?s Degree.

A Bachelor?s Degree in SEO ?

Kevsh · 03-10-2005, 10:06 AM

Sounds like a great job, too bad I'm in Canada

StuartD · 03-10-2005, 10:06 AM

There's a couple people here I know qualified to do that... dunno if they want to stop making their own bank to work for someone else though... even if it is Playboy.

deleteduser · 03-10-2005, 10:06 AM

nice

BVF · 03-10-2005, 10:07 AM

Quote:

Originally Posted by DarkJedi

A Bachelor?s Degree in SEO ?

If they have such a thing, I'm about to enroll in college and pick up another degree.

Trixxxia · 03-10-2005, 10:07 AM

Where does the person send their CV? I know someone temporarily on the mainstream side that may be interested.

Rep · 03-10-2005, 10:08 AM

Quote:

Originally Posted by BVF

Wanted....One tall cold glass of ice water....

Please send to HELL immediately.

this made me lose it.

domrioux9 · 03-10-2005, 10:09 AM

The person sends their CV to resume at playboy dot com

WiredGuy · 03-10-2005, 10:10 AM

Quote:

Originally Posted by DarkJedi

A Bachelor?s Degree in SEO ?

A math or CS degree will usually suffice.
WG

PornHero · 03-10-2005, 10:11 AM

Quote:

Originally Posted by domrioux9

The person sends their CV to resume at playboy dot com

Is this a permanent position? Sounds like a great opportunity for someone however - anyone that can do what fits your job description can probably make more doing it for themselves

Fake Nick · 03-10-2005, 10:13 AM

Quote:

Originally Posted by PornHero

Is this a permanent position? Sounds like a great opportunity for someone however - anyone that can do what fits your job description can probably make more doing it for themselves

where did he say anything about the salary and working hourS? ?

working 8 hours a day 5 days a week for playboy at $20k a month doens't seem like a bad deal to me ,

you would have normal office hours , great pay and still some time to do your own thing

TheDoc · 03-10-2005, 10:15 AM

Save some money.. In my opinion unless you are going trying to slaughter the SE market you don't need a wiz SEO guy to run things. Contract out work for a couple of months every 6 months should do the trick.

DarkJedi · 03-10-2005, 10:16 AM

Quote:

Originally Posted by Fake Nick

where did he say anything about the salary and working hourS? ?

working 8 hours a day 5 days a week for playboy at $20k a month doens't seem like a bad deal to me ,

you would have normal office hours , great pay and still some time to do your own thing

yes, but the kind of person they want usually makes much more than 20k

domrioux9 · 03-10-2005, 10:19 AM

Quote:

Originally Posted by PornHero

Is this a permanent position? Sounds like a great opportunity for someone however - anyone that can do what fits your job description can probably make more doing it for themselves

It is a permanent position.

I realize there are plenty of people who could make more money on their own, but clearly there are other benefits to working full time for a large public company. That is not to say that money isn't important, but it certainly isn't the only consideration.

That being said, I am not sure what the average SEO who works for themselves makes, but the salary here would be competitive.

Nysus · 03-10-2005, 10:19 AM

Quote:

Originally Posted by PornHero

Is this a permanent position? Sounds like a great opportunity for someone however - anyone that can do what fits your job description can probably make more doing it for themselves

Make more than they can offer, yup, exactly... They'll only get someone sub-par unless they offer $200k/year, but then they'll expect instant results, though I wonder how big their search engine PPC budget is... :P

Matt

domrioux9 · 03-10-2005, 10:21 AM

Quote:

Originally Posted by TheDoc

Save some money.. In my opinion unless you are going trying to slaughter the SE market you don't need a wiz SEO guy to run things. Contract out work for a couple of months every 6 months should do the trick.

We have done this, but feel that we need to bring a full-time employee on board who will have a more intimate knowledge of our legal requirements, and who can work internally with our creative and operations teams to build effective pages/tours, etc...

WiredGuy · 03-10-2005, 10:23 AM

Quote:

Originally Posted by Nysus

Make more than they can offer, yup, exactly... They'll only get someone sub-par unless they offer $200k/year, but then they'll expect instant results, though I wonder how big their search engine PPC budget is... :P

Matt

From the job description I get the impression they're mostly looking for an organic seo. Some references were made to paid placements but not very much.

WG

WiredGuy · 03-10-2005, 10:23 AM

Quote:

Originally Posted by domrioux9

We have done this, but feel that we need to bring a full-time employee on board who will have a more intimate knowledge of our legal requirements, and who can work internally with our creative and operations teams to build effective pages/tours, etc...

Do you work for Playboy?
WG

tony286 · 03-10-2005, 10:24 AM

THe funny thing is probably most of the great SEO guys probably dont have degrees.

Nysus · 03-10-2005, 10:26 AM

Quote:

Originally Posted by WiredGuy

From the job description I get the impression they're mostly looking for an organic seo. Some references were made to paid placements but not very much.

WG

Yeah, only a brief mention of paid inclusions.. not sure they realize they're competing with a lot of people, unless they just want keywords relating to Playboy and Playboy bunny's names, etc..

Matt

Nysus · 03-10-2005, 10:27 AM

Quote:

Originally Posted by tony404

THe funny thing is probably most of the great SEO guys probably dont have degrees.

Exactly right.. Why spend $20-$40k a year (borrowed money) for education, when you can make $100k+ per year...

I of course know the benefits to having a degree as a backup, just stating the above is more fun and rewarding...

Matt

domrioux9 · 03-10-2005, 10:27 AM

Quote:

Originally Posted by WiredGuy

Do you work for Playboy?
WG

I do. I am Director of Marketing & Subscriptions. I will be working closely with whoever we hire.

TheLegacy · 03-10-2005, 10:27 AM

didnt they do this a few months ago?? guess the person couldnt do the job they hired

domrioux9 · 03-10-2005, 10:29 AM

Quote:

Originally Posted by tony404

THe funny thing is probably most of the great SEO guys probably dont have degrees.

Very good point. I will say that unless you have a degree, though, the experience would probably need to be more impressive. This should NOT discourage anyone from applying.

domrioux9 · 03-10-2005, 10:30 AM

Quote:

Originally Posted by TheLegacy

didnt they do this a few months ago?? guess the person couldnt do the job they hired

No, we didn't. First time we have put the offer out there.

Nysus · 03-10-2005, 10:30 AM

WOW. After actually reading through Primary Responsibilities.. I hope you'd be paying $200-$300k, otherwise you're not going to get anyone.

Oh, I bumped into a Playboy bunny at my gym today... a friend who I workout with who works with her pointed her to me.. don't know her name though.. heh.

Matt

domrioux9 · 03-10-2005, 10:32 AM

Quote:

Originally Posted by Nysus

WOW. After actually reading through Primary Responsibilities.. I hope you'd be paying $200-$300k, otherwise you're not going to get anyone.

Oh, I bumped into a Playboy bunny at my gym today... a friend who I workout with who works with her pointed her to me.. don't know her name though.. heh.

Matt

We have a salary range in mind that I am not going to make public. I will say that if you are looking for $200K-$300K, stick with what you're doing. You will not make that in this position.

woj · 03-10-2005, 10:32 AM

sounds like a great job...

tony286 · 03-10-2005, 10:34 AM

Quote:

Originally Posted by domrioux9

We have a salary range in mind that I am not going to make public. I will say that if you are looking for $200K-$300K, stick with what you're doing. You will not make that in this position.

I bet 50-60 at best , gotta love corporate America lol

Nysus · 03-10-2005, 10:36 AM

Quote:

Originally Posted by domrioux9

We have a salary range in mind that I am not going to make public. I will say that if you are looking for $200K-$300K, stick with what you're doing. You will not make that in this position.

4.Work closely with designers and editorial staff to mentor them in good SEO techniques.

Teach them how to do proper SEO... Is there a length to this job or after hired for a year, and everyone is taught things.. you no longer need them? Not assuming that is how Playboy does business, I'd hope not..

Just examining your main sites, they're horribly under SEO'd.. I can do all of the above, but currently I'm doing my own projects, so well, in a year if you still haven't gotten your SEO game down then I'll contact you and make an offer.

Matt

hydro · 03-10-2005, 10:37 AM

$5,000 now and $595,000 when its done. top 10 garaunteed.

Nysus · 03-10-2005, 10:38 AM

Quote:

Originally Posted by hydro

$5,000 now and $595,000 when its done. top 10 garaunteed.

They already have top listings for "Playboy"...

Matt

domrioux9 · 03-10-2005, 10:43 AM

Quote:

Originally Posted by Nysus

4.Work closely with designers and editorial staff to mentor them in good SEO techniques.

Teach them how to do proper SEO... Is there a length to this job or after hired for a year, and everyone is taught things.. you no longer need them? Not assuming that is how Playboy does business, I'd hope not..

Just examining your main sites, they're horribly under SEO'd.. I can do all of the above, but currently I'm doing my own projects, so well, in a year if you still haven't gotten your SEO game down then I'll contact you and make an offer.

Matt

No, this is not a year and then out. As everyone knows, search engines have always, and will continue to change, and we need someone on board who is rsponsible for noticing when those changes are made and reacting to them. Our creative team and editorial staffs have enough work as it is.

As for our main sites, I agree that they are horribly "under-SEO'd". We just don't have the resources to put someone on this full time. Hence the posting...

TaDoW · 03-10-2005, 10:43 AM

anyone who thinks this job is a $200k/year salaried position is kidding themselves. To a large company this is a $50k/year position (tops), **possibly** with the option of commission on top of that. But i would even say you're looking at $36k/year + commission. Remember, big companies want(/need) you to earn 10x your salary/year to make it worthwhile.

Nysus · 03-10-2005, 10:44 AM

This would actually be a fun job to have...

Can you email me or ICQ me details of pay and such? ICQ 129060301 or [email protected] - Just curious... and relocation required, in-house, yes?

Matt

Trax · 03-10-2005, 10:56 AM

Quote:

Originally Posted by domrioux9

We have a salary range in mind that I am not going to make public. I will say that if you are looking for $200K-$300K, stick with what you're doing. You will not make that in this position.

:D

........

TheDoc · 03-10-2005, 11:06 AM

It sounds like you need a very skilled Webmaster that knows his way around the SE?s. Anyone that contacts you that says they are SEO skilled for $60k a year is pulling your chain. You just hired a person to learn your dime.

I?m not an SEO guy, not like WG at least, and we pull down $60k from the SE?s every 3 or 4 months on top of running our program. We have designers and teaching them SEO work is pointless. They set everything up for the SEO work to be done, which saved me 3 minutes of work. I also have a nice lady on staff with a Bachelor in Retail Marketing and double masters in Marketing and E Marketing. Her input for the company is priceless; her input for SE?s is pointless.

TheDoc · 03-10-2005, 12:08 PM

Didn't want to wreck the post.. So I'm giving it a friendly bump.

pornguy · 03-10-2005, 12:09 PM

That would be a damn fun job. Tooo bad I am in Mexico.

domrioux9 · 03-10-2005, 12:26 PM

Quote:

Originally Posted by TheDoc

Didn't want to wreck the post.. So I'm giving it a friendly bump.

Thanks

Kevsh · 03-10-2005, 12:28 PM

Quote:

Originally Posted by Nysus

They already have top listings for "Playboy"...

Matt

I think you just disqualified yourself: Playboy's network has 1000s of keywords they likely want to be topped-out on

Za Ha · 03-10-2005, 01:56 PM

Can I be the poolboy?

Sucks that all these good jobs require to relocate!

TheJimmy · 03-10-2005, 02:24 PM

Quote:

Originally Posted by tony404

I bet 50-60 at best , gotta love corporate America lol

lol exactly...it's like trying to get a good lawyer to defend you on a murder case for 100 bucks an hour ;)

good luck with that, I'm sure the position will be a lot of fun though and from what I gather a great company to work for, so the money is not the only consideration here I'm sure...a ton of networking in other businesses to be had for a saavy individual...

Trax · 03-10-2005, 02:24 PM

you were right with what you said...

Spunky · 03-10-2005, 02:26 PM

That would be a great job for somebody

Trax · 03-10-2005, 02:26 PM

jesus... I hate when I forget checking the quote box...

PornHero · 03-10-2005, 02:26 PM

Someone remember to followup on this months from now to see how this all worked out

PornHero

inthestars · 03-10-2005, 02:40 PM

Quote:

Originally Posted by domrioux9

I do. I am Director of Marketing & Subscriptions. I will be working closely with whoever we hire.

Why is Playboy looking for an SEO whiz? Are you guys interested in how your affiliates are able to get so many signups? Or does it have to do with how often your content is stolen and uploaded to sites?

Why haven't you guys ever gone after the Usenet groups that trade Playboy photos exclusively?

03-10-2005, 10:03 AM	#1
domrioux9 Registered User Join Date: Feb 2004 Posts: 35	Job Posting: Full-time SEO manager at Playboy Playboy.com is looking to hire a full-time SEO manager for either the LA or the Chicago office. Job description is below. All resumes and inquiries should be sent to the following email address: resume at playboy dot com. Post any questions here. BASIC FUNCTION: Under the direction of the SVP of Marketing & E-Commerce, this position manages all of the Search Engine Marketing for both our subscription properties and E-Commerce. This includes developing a strategy for existing pages as well as being involved in the creation of new pages so that they appear naturally higher in search engine results. It will also include analysis of any paid search that we might do in the future. This position interacts heavily with the Director of Marketing & Subscriptions, operations staffs, and the creative staff internally and with industry professionals externally. PRIMARY RESPONSIBILITIES: 1.Work with the marketing team to identify and establish successful search engine marketing techniques that will generate traffic to the revenue-producing areas of our sites. This will include an initial audit of all our sites and work with others to develop an effective SEO plan. 2.Identify optimization strategy for both new and existing content on all Playboy sites. This includes, but is not limited to site structure, page construction, content, keyword research, and SEO copywriting. 3.Identify new areas that can be added to Playboy sites to fill gaps in current search engine ranking and penetration. 4.Work closely with designers and editorial staff to mentor them in good SEO techniques. 5.Monitor, analyze, and report on search engine placements, traffic, and ROI. 6.Identify emerging trends in the industry that we can utilize to improve our traffic from search engines. 7.Work closely with the legal department to try to reduce the number of competitor sites using our trademarks and images. PERSON SPECIFICATIONS: A Bachelor?s Degree. A minimum of 2 years of SEO experience and 5 years of general internet experience. Must be knowledgeable about HTML, JavaScript, and CSS. Must have strong comprehension of the mechanics of search engines, knowledge of website design and development, and experience with paid placement. You must also be an independent worker with very strong organizational skills.

03-10-2005, 10:04 AM	#2
BVF Black Vagina Finder Join Date: Jan 2002 Location: The Midwest Posts: 13,975	Wanted....One tall cold glass of ice water.... Please send to HELL immediately. __________________ Black Pussy Click On Mr Cosby..CCbill, 60/40, 136 FHG's....The Cos Loves Black Ghetto Pussy!!

03-10-2005, 10:06 AM	#5
StuartD Sofa King Band Join Date: Jul 2002 Location: Outside the box Posts: 29,903	There's a couple people here I know qualified to do that... dunno if they want to stop making their own bank to work for someone else though... even if it is Playboy. __________________ This is me on facebook This is me on twitter

03-10-2005, 10:06 AM	#6
deleteduser Confirmed User Join Date: Sep 2001 Location: Europe Posts: 2,218	nice __________________ ICQ #58981463 Promote my PornAccess Site: 2Chicks1Dick

03-10-2005, 10:15 AM	#14
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	Save some money.. In my opinion unless you are going trying to slaughter the SE market you don't need a wiz SEO guy to run things. Contract out work for a couple of months every 6 months should do the trick. __________________ ~TheDoc - ICQ7765825 It's all disambiguation

03-10-2005, 10:06 AM	#4
Kevsh Confirmed User Join Date: Dec 2004 Location: TO Posts: 8,619	Sounds like a great job, too bad I'm in Canada

03-10-2005, 10:07 AM	#8
Trixxxia Confirmed User Industry Role: Join Date: Aug 2004 Location: Montreal, Canada Posts: 5,600	Where does the person send their CV? I know someone temporarily on the mainstream side that may be interested.

03-10-2005, 10:09 AM	#10
domrioux9 Registered User Join Date: Feb 2004 Posts: 35	The person sends their CV to resume at playboy dot com

03-10-2005, 10:24 AM	#21
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	THe funny thing is probably most of the great SEO guys probably dont have degrees.

03-10-2005, 10:27 AM	#25
TheLegacy SEO Connoisseur Industry Role: Join Date: Apr 2003 Location: Brantford, Ontario Posts: 17,109	didnt they do this a few months ago?? guess the person couldnt do the job they hired __________________ SEO Connoisseur Microsoft Teams: Robert Warren SEO Telegram: @TheLegacy54 RobertWarrenSEO.com

03-10-2005, 10:30 AM	#28
Nysus Confirmed User Industry Role: Join Date: Aug 2001 Posts: 7,817	WOW. After actually reading through Primary Responsibilities.. I hope you'd be paying $200-$300k, otherwise you're not going to get anyone. Oh, I bumped into a Playboy bunny at my gym today... a friend who I workout with who works with her pointed her to me.. don't know her name though.. heh. Matt __________________ What name is pr0 / Untouched Markets using these days? Untouched Markets - pr0 - Refund My Money Now Someone owes me $2,000 because they didn't do any work that was paid for pointing at pr0 / William / UntouchedMarkets See https://gfy.com/fucking-around-and-business-discussion/948258-untouchedmarkets-pr0-refund-money-post16744521.html and for more detailed see https://gfy.com/fucking-around-and-business-discussion/948645-re-recent-bullshit-drama-explained-detail-pr0-untouched-markets.html

03-10-2005, 10:32 AM	#30
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	sounds like a great job... __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

03-10-2005, 10:37 AM	#33
hydro Confirmed User Join Date: Dec 2003 Location: Dirty 3rd Posts: 4,216	$5,000 now and $595,000 when its done. top 10 garaunteed.

03-10-2005, 10:43 AM	#36
TaDoW Confirmed User Join Date: Sep 2001 Location: Where It Rains Posts: 3,875	anyone who thinks this job is a $200k/year salaried position is kidding themselves. To a large company this is a $50k/year position (tops), possibly with the option of commission on top of that. But i would even say you're looking at $36k/year + commission. Remember, big companies want(/need) you to earn 10x your salary/year to make it worthwhile. __________________ -TaDoW I've Upped My Standards, Up Yours!

03-10-2005, 10:44 AM	#37
Nysus Confirmed User Industry Role: Join Date: Aug 2001 Posts: 7,817	This would actually be a fun job to have... Can you email me or ICQ me details of pay and such? ICQ 129060301 or [email protected] - Just curious... and relocation required, in-house, yes? Matt __________________ What name is pr0 / Untouched Markets using these days? Untouched Markets - pr0 - Refund My Money Now Someone owes me $2,000 because they didn't do any work that was paid for pointing at pr0 / William / UntouchedMarkets See https://gfy.com/fucking-around-and-business-discussion/948258-untouchedmarkets-pr0-refund-money-post16744521.html and for more detailed see https://gfy.com/fucking-around-and-business-discussion/948645-re-recent-bullshit-drama-explained-detail-pr0-untouched-markets.html

03-10-2005, 11:06 AM	#39
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	It sounds like you need a very skilled Webmaster that knows his way around the SE?s. Anyone that contacts you that says they are SEO skilled for $60k a year is pulling your chain. You just hired a person to learn your dime. I?m not an SEO guy, not like WG at least, and we pull down $60k from the SE?s every 3 or 4 months on top of running our program. We have designers and teaching them SEO work is pointless. They set everything up for the SEO work to be done, which saved me 3 minutes of work. I also have a nice lady on staff with a Bachelor in Retail Marketing and double masters in Marketing and E Marketing. Her input for the company is priceless; her input for SE?s is pointless. __________________ ~TheDoc - ICQ7765825 It's all disambiguation

03-10-2005, 12:08 PM	#40
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	Didn't want to wreck the post.. So I'm giving it a friendly bump. __________________ ~TheDoc - ICQ7765825 It's all disambiguation

03-10-2005, 12:09 PM	#41
pornguy Too lazy to set a custom title Industry Role: Join Date: Mar 2003 Location: Homeless Posts: 62,911	That would be a damn fun job. Tooo bad I am in Mexico. __________________ PornGuy skype me pornguy_epic AmateurDough The Hottes Shemales online! TChicks.com \| Angeles Cid \| Mariana Cordoba \| MAILERS WELCOME!

03-10-2005, 01:56 PM	#44
Za Ha Confirmed User Join Date: Oct 2001 Location: Still lost Posts: 5,112	Can I be the poolboy? Sucks that all these good jobs require to relocate!

03-10-2005, 02:24 PM	#46
Trax [----------------------] Join Date: Aug 2001 Posts: 14,486	you were right with what you said...

03-10-2005, 02:26 PM	#47
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,944	That would be a great job for somebody __________________ *YOUR INFORMATION HERE*

03-10-2005, 02:26 PM	#49
PornHero Confirmed User Industry Role: Join Date: Feb 2001 Location: Toronto, Ontario, Canada Posts: 1,381	Someone remember to followup on this months from now to see how this all worked out PornHero __________________ PornHero.com Last edited by PornHero; 03-10-2005 at 02:29 PM..