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-   -   Job Posting: Full-time SEO manager at Playboy (https://gfy.com/showthread.php?t=442378)

DarkJedi 03-10-2005 02:42 PM

50 playboy SEOs

inthestars 03-10-2005 02:58 PM

Quote:

Originally Posted by woj
sounds like a great job...


I think working at Playboy, Inc is like any other job. Its not a constant paradie of titties and ass rubbing up against you.

Jace 03-10-2005 03:00 PM

Quote:

Originally Posted by inthestars
I think working at Playboy, Inc is like any other job. Its not a constant paradie of titties and ass rubbing up against you.


i have been to their offices, and you are right...while it is a little more laid back than most offices I have seen, i didn't see any titties...but you do get to see some of the girls when they come to chat about their next appearances on playboy shows...
everyone at the offices was extremely cool though, and all the employees always seemed very happy

European Lee 03-10-2005 03:01 PM

IMHO hiring an SEO manager is a waste of money when you already have a globally established brand name that people will already be typing the domain name into their browser for.

Short of getting a few more listings, why not invest that money into building your brand further or adding new sites?

Just doesnt make sense to me throwing good money away after something that realistically, isnt going to benefit you as much as your brand name already does :2 cents:

Regards,

Lee

inthestars 03-10-2005 03:02 PM

Quote:

Originally Posted by JaceXXX
i have been to their offices, and you are right...while it is a little more laid back than most offices I have seen, i didn't see any titties...but you do get to see some of the girls when they come to chat about their next appearances on playboy shows...
everyone at the offices was extremely cool though, and all the employees always seemed very happy


Right, you get to see the girls, but the guys posting think that they'll be dating those beautiful girls.. I'm sure that hitting on the models at work is looked upon in bad taste. Playboy probably screens super hard when they hire.

Terenzo 03-10-2005 03:04 PM

uuuhhh, I like 'the creation of new pages so that they appear naturally higher in search engine results' the most.

there are 2 more probs here:

1. the guy playboy is looking for is already making $100,000 +/ month
2. why does playboy (I hope I will not get a c&d letter again for metioning it) want to compete with its affiliates? this is a big no-no.



edit: :helpme english grammar ...

European Lee 03-10-2005 03:07 PM

Quote:

Originally Posted by Terenzo
2. why does playboy (I hope I will not get a c&d letter again for metioning it) want to compete with your affiliates? this is a big no-no.

You seem to be missing the fact that 'playboy' is CURRENTLY #1 in google and most of the decent search engines anyway for that search term.

You cant really improve a #1 listing so imho, they are just wasting money by hiring an SEO manager.

If they want more SE traffic, they need to start buying it :2 cents:

Regards,

Lee

Doctor Dre 03-10-2005 03:18 PM

PERSON SPECIFICATIONS:
A Bachelor?s Degree. A minimum of 2 years of SEO experience and 5 years of general internet experience. Must be knowledgeable about HTML, JavaScript, and CSS. Must have strong comprehension of the mechanics of search engines, knowledge of website design and development, and experience with paid placement. You must also be an independent worker with very strong organizational skills.

///

What does a degree do ?

tragedy 03-10-2005 03:20 PM

theyre obviously lauching a new site. If the seo manager gets invited to every party at the playboy mansion, it might be worthwhile

keyboard warrior 03-10-2005 03:21 PM

I think this whole thread is a fishing expedition.

budz 03-10-2005 03:27 PM

lol @ A Bachelor?s Degree.

;)

domrioux9 03-10-2005 03:41 PM

Quote:

Originally Posted by inthestars
Why is Playboy looking for an SEO whiz? Are you guys interested in how your affiliates are able to get so many signups? Or does it have to do with how often your content is stolen and uploaded to sites?

Why haven't you guys ever gone after the Usenet groups that trade Playboy photos exclusively?

Just looking for someone to specifically focus on that part of the business. It's a huge growth area for us, so we want someone who has experience in the field to come in and help us.

As for the content being stolen, that is obviously a big concern for us as well (although not tied to this position) and we are starting to take appropriate measures to go after some of those groups. Feel free to shoot me an email if you know of any egregious offendors off hand! :winkwink:

domrioux9 03-10-2005 03:53 PM

Quote:

Originally Posted by European Lee
IMHO hiring an SEO manager is a waste of money when you already have a globally established brand name that people will already be typing the domain name into their browser for.

Short of getting a few more listings, why not invest that money into building your brand further or adding new sites?

Just doesnt make sense to me throwing good money away after something that realistically, isnt going to benefit you as much as your brand name already does :2 cents:

Regards,

Lee

While we get a lot of type-in traffic, we obviously have more than just our home page to be worried about. It is not necessarily our main pages that should be optimized for "playboy" that we are concerned with. It is some of the more random keywords that apply to our back pages that we are currently not ranking for.

There is always room for growth and more traffic. Just because we get a ton of type in traffic to our homepage, doesn't mean we are optimized for every page (or even many pages) of our site. Those specific searches are the ones that will probably convert the best too...

In short, we will always have the brand name, but there is still room to improve and add to the type-in traffic...

WiredGuy 03-10-2005 04:20 PM

Quote:

Originally Posted by European Lee
IMHO hiring an SEO manager is a waste of money when you already have a globally established brand name that people will already be typing the domain name into their browser for.

There's thousands of keywords playboy could have an interest in such as the names of their playmates, any softcore related keyword, etc. etc. They have the brand behind them which is why i think getting some SEO work done would help push their sales even further.

WG

tony286 03-10-2005 04:22 PM

The need for the degree was probably put there by a human resources person who doesnt know anything about the net and secondly ts not crazy about doing away with the need for affiliates. In the corporate world where they make record profits and then lay people off. Its all about ROI . I also dont think a true SEO monster will want to work for someone else.

fünkmaster 03-10-2005 04:35 PM

Quote:

Originally Posted by WiredGuy
There's thousands of keywords playboy could have an interest in such as the names of their playmates, any softcore related keyword, etc. etc. They have the brand behind them which is why i think getting some SEO work done would help push their sales even further.

WG

... playboy's approach is/was to sue everyone that is using any of their copyright protected names ... I am too sure they are so well orgenized, their legal departement will end up sueing the in house SEO team. (hopefully the smart cookie has a batchelor degree)
:1orglaugh :1orglaugh :1orglaugh

Alex 03-10-2005 04:43 PM

Quote:

Originally Posted by fünkmaster
... playboy's approach is/was to sue everyone that is using any of their copyright protected names ... I am too sure they are so well orgenized, their legal departement will end up sueing the in house SEO team. (hopefully the smart cookie has a batchelor degree)
:1orglaugh :1orglaugh :1orglaugh

:1orglaugh :1orglaugh :1orglaugh :1orglaugh

V_RocKs 03-10-2005 04:49 PM

Quote:

Originally Posted by BVF
Wanted....One tall cold glass of ice water....

Please send to HELL immediately.

You sooooooo funny!

xl11 03-10-2005 05:05 PM

http://www.google.com/search?hl=en&q=big+naturals
#6 is tours.playboy.com/tours/net/naturals.html - is it ok that playboy is using the keyword "big naturals" in title?

inthestars 03-10-2005 07:07 PM

Quote:

Originally Posted by domrioux9
Just looking for someone to specifically focus on that part of the business. It's a huge growth area for us, so we want someone who has experience in the field to come in and help us.

As for the content being stolen, that is obviously a big concern for us as well (although not tied to this position) and we are starting to take appropriate measures to go after some of those groups. Feel free to shoot me an email if you know of any egregious offendors off hand! :winkwink:

Is your email the one listed in the job ad?

Monday, I saw the Christy Hemme pictorial scanned and posted on the WWW. On this site:

http://exp0sed.com/christyhemme/

It would be great if you had some interns who did nothing but surf for stolen content.

axelcat 03-10-2005 07:16 PM

Quote:

Originally Posted by DarkJedi
A Bachelor?s Degree in SEO ?

:1orglaugh

Crypt 03-10-2005 08:45 PM

Quote:

Originally Posted by DarkJedi
A Bachelor?s Degree in SEO ?

Yeah, ppl need that to understand russian manual for SE cloaker :1orglaugh

Pornwolf 03-10-2005 09:41 PM

I hate to say it but you guys have your heads so far up your asses that you will never get the shit out of your eyes.

Fire whoever you have as the head of ecommerce. That's the position you should be looking to fill.

SEO is the least of your problems.

Nysus 03-10-2005 10:26 PM

Yes, I know that, I was making a vague joke. :)

Matt

Nysus 03-10-2005 10:28 PM

Quote:

Originally Posted by WiredGuy
There's thousands of keywords playboy could have an interest in such as the names of their playmates, any softcore related keyword, etc. etc. They have the brand behind them which is why i think getting some SEO work done would help push their sales even further.

WG

Exactly right.

Matt

domrioux9 03-10-2005 10:29 PM

Quote:

Originally Posted by inthestars
Is your email the one listed in the job ad?

No, my email address is drioux at playboy dot com

warlock5 03-10-2005 10:47 PM

Look at what it would cost to hire a good SE firm full time and cut that in half to see how much you should pay someone fulltime :winkwink:

MGPspots 03-10-2005 11:08 PM

Why don't you have a low base salary with a big bonus based on results (which are very quantifiable). That would incentivise the SEO and mean you can't lose out if they turn out to be crap. It would also meant that the SEO could leverage off Playboy's resources and maybe make more than they would self-employed.

TheDoc 03-10-2005 11:27 PM

Quote:

Originally Posted by inthestars
Why is Playboy looking for an SEO whiz? Are you guys interested in how your affiliates are able to get so many signups? Or does it have to do with how often your content is stolen and uploaded to sites?

Why haven't you guys ever gone after the Usenet groups that trade Playboy photos exclusively?

Usenet is on ... Lots of machines, and ISP's are protected from what is on the machine (legal or not), so who do you go after?

gideongallery 03-10-2005 11:44 PM

Quote:

Originally Posted by tony404
THe funny thing is probably most of the great SEO guys probably dont have degrees.

Your right here
I think they will lose access to some of the best-qualified people

Someone who understands "black box analysis" (being able to calculate the formula used by a close system based on the raw data inputs and the resulting outputs) could come from a traditional school education.

It not very likely because you have to cover so many different disciplines (stats, computer science, math, and engineering)

ricks 03-10-2005 11:55 PM

the degree requirement is baffling, considering the best seos (and marketers in general) are all dropouts of some sort

gideongallery 03-10-2005 11:56 PM

Quote:

Originally Posted by European Lee
You seem to be missing the fact that 'playboy' is CURRENTLY #1 in google and most of the decent search engines anyway for that search term.

You cant really improve a #1 listing so imho, they are just wasting money by hiring an SEO manager.

If they want more SE traffic, they need to start buying it :2 cents:

Regards,

Lee

first of all that list is artifically higher than it should be because of the terms of playboycash

"The Playboy name, the Spice name, and any affiliated or trademarked terms, may NOT be used in the metatags or domain name of your site or in any email address used by you. "

why would any search engine expert beat playboy ranking for that trademark terms only to have their affiliate revenue pulled.

If they competed against the best SEO experts equally they would not be anywhere close to the top.

baddog 03-11-2005 01:49 AM

Quote:

Originally Posted by tony404
THe funny thing is probably most of the great SEO guys probably dont have degrees.

Mine does . . . but I don't want to share her

baddog 03-11-2005 01:54 AM

Quote:

Originally Posted by domrioux9
No, this is not a year and then out. As everyone knows, search engines have always, and will continue to change, and we need someone on board who is rsponsible for noticing when those changes are made and reacting to them. Our creative team and editorial staffs have enough work as it is.

As for our main sites, I agree that they are horribly "under-SEO'd". We just don't have the resources to put someone on this full time. Hence the posting...


Well, I will give you credit for at least acknowledging that much. It is amazing how few get it

Kevsh 03-11-2005 01:55 AM

Quote:

Originally Posted by European Lee
IMHO hiring an SEO manager is a waste of money when you already have a globally established brand name that people will already be typing the domain name into their browser for.

Short of getting a few more listings, why not invest that money into building your brand further or adding new sites?

Just doesnt make sense to me throwing good money away after something that realistically, isnt going to benefit you as much as your brand name already does :2 cents:

Regards,

Lee

You don't get it: Playboy has a ton of web "properties", niche sites, etc. Just holding onto the top spot for "Playboy" isn't going to bring anywhere near as much traffic -> sales as optimizing for all the terms for their various sites.

I'm sure this will be a very big job for the one they hire, with a LOT of work on researching keywords and then targeting them.

inthestars 03-11-2005 02:00 AM

Quote:

Originally Posted by TheDoc
Usenet is on ... Lots of machines, and ISP's are protected from what is on the machine (legal or not), so who do you go after?

Sue 1000 individual users for posting to the USENET groups that are DEDICATED TO PLAYBOYPICS and that will end things fast. Make sure gets a ton of publicity. Go after people just like the movie industry (RIAA) for downloading videos. (And by the way, there are ALOT of Playboy DVDs being traded using P2P applications).

inthestars 03-11-2005 02:02 AM

Has Playboy looked into doing microniche sites for certain popular girls, like Alley Baggett or Victoria Silverstedt?

baddog 03-11-2005 02:03 AM

Quote:

Originally Posted by Kevsh
You don't get it

Might as well be talking to a wall :2 cents:

swami 03-11-2005 02:29 AM

My 2 cents on this is that its a progressive step taken by an enlightened company.
I have been saying for months now that quality paysites like playboy and etc have the best content on the web and should figure in all search engine rankings for all sort of niche terms.They all need a qualified SEO to work with them or advise them on how to utilise their content for the maximun exposure.

A full time seo isn't always necessary and IMO hiring a seo as a consultant is probably more cost effective and also possibly more likely to attract a already successful SEO.
A seo consultant such as myself :winkwink: charges $250 hr but only needs a limited time to point out the direction a site needs to take to attract SE traffic
For examples of se traffic a paysite can get check out the keywords "tits", 'cum", "milf", "asses", huge cocks, "big cocks" "handjobs" in google.
I am settling in my new country Vanuatu and will be soon available to help interested paysite owners to maximise their chance of getting a piece of the SE pie.
Thanks for reading my selfless promotion :thumbsup

WiredGuy 03-11-2005 09:16 AM

Quote:

Originally Posted by swami
A seo consultant such as myself :winkwink: charges $250 hr but only needs a limited time to point out the direction a site needs to take to attract SE traffic

You raised your rates :)
WG

TheDoc 03-11-2005 09:40 AM

Quote:

Originally Posted by inthestars
Sue 1000 individual users for posting to the USENET groups that are DEDICATED TO PLAYBOYPICS and that will end things fast. Make sure gets a ton of publicity. Go after people just like the movie industry (RIAA) for downloading videos. (And by the way, there are ALOT of Playboy DVDs being traded using P2P applications).

UseNet is protected, the idea is protected. For the most part people posting to it aren't breaking the law. I can't remember exactly which law, ISP act or something. UseNet and the people that post on them are almost impossible to go after. They come from every country, IP's and headers are normally faked. It's also not 1000's, it?s tens of thousands of people posting PB pictures. It would cost PB hundreds of millions to go after newsgroups.

nmcog 03-11-2005 11:52 AM

Quote:

Originally Posted by inthestars
Sue 1000 individual users for posting to the USENET groups that are DEDICATED TO PLAYBOYPICS and that will end things fast. Make sure gets a ton of publicity. Go after people just like the movie industry (RIAA) for downloading videos. (And by the way, there are ALOT of Playboy DVDs being traded using P2P applications).

I get a feeling you are not familiar with the NNTP protocol.

The majority of the posters on alt.binaries.* are using a paid service from premium usenet services like www.easynews.com and www.giganews.com. They not only hide the poster's IP address and headers, they clear all server logs 24hours later. Instantly after it's posted, the post will be propogating to all ISP's servers on planet Earth.

Playboy will have to get access to those logs before the logs are deleted.

WiredGuy 03-11-2005 12:03 PM

Quote:

Originally Posted by inthestars
Sue 1000 individual users for posting to the USENET groups that are DEDICATED TO PLAYBOYPICS and that will end things fast. Make sure gets a ton of publicity. Go after people just like the movie industry (RIAA) for downloading videos. (And by the way, there are ALOT of Playboy DVDs being traded using P2P applications).


I don't see the RIAA and MPAA's efforts to be effective. While they did get the press and media's attention and did shut down a couple hundred (or thousand) traders, the P2P networks continue to flourish with pirated music/movies. I think if Playboy tried this, it would piss off end users more than anything.

WG

elric 03-11-2005 12:51 PM

Quote:

Originally Posted by domrioux9
No, we didn't. First time we have put the offer out there.

Anybody capable of doing the job well would make so much more on their own it wouldn't be worth it to work for you at a reasonable salary.

Plus an entrepreneur has 100% equity.

:2 cents:

PKP 03-15-2005 08:34 PM

Quote:

Originally Posted by ricks
the degree requirement is baffling, considering the best seos (and marketers in general) are all dropouts of some sort

They already clearly stated that it shouldn't stop you from applying if you don't have a degree. Why is everyone so negative?

Drake 03-30-2005 03:05 PM

So which lucky guy or gal got the job? :)


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