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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 02-22-2005, 09:37 AM   #1
Spudstr
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Google Adwords Change in Algo.

So one of my SE ppc people got a news letter this morning mentioning a major change in the adwords algo. Anyone else notice any changes? in the past 2 days i've seen my spending from .30/click drop to .07 a click and ctr from 2.2% jump to 9%.
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Old 02-22-2005, 10:08 AM   #2
polish_aristocrat
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Any more details on this?

What exactly was changed?
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Old 02-22-2005, 10:12 AM   #3
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didn't see anything on WMW on this.... only way to increase CTR is to put the ad higher in the rankings, which I guess is possible as its rank is partly dynamically determined
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Old 02-22-2005, 10:23 AM   #4
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ok so i was lied to by my ppc people. but i have noticed funny things with adwords.


http://publications.mediapost.com/in...2 50&p=272728

it relates to organic.. SEO people should be all over this by now already .
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Old 02-22-2005, 10:49 AM   #5
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I bet this has something to do with they new adware/spyware toolbar...this is going to bring lots of shit results
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