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-   -   Serious buying mode..Major affiliate programs, wanna sell? $$$$ I got the loot.. (https://gfy.com/showthread.php?t=409683)

J.R. 12-28-2004 11:39 PM

** 50 MILLION **


Buy me out!

PR_Dave 12-28-2004 11:39 PM

Selling a TGP that makes $1000 a month compared to selling a program with 30,000 active recurring members.

3-6 months makes sense for the TGP but those active rebills in the program can go on and on, declining of course, for quite some time.

If the sites were well promoted then there would still be a nice amount of traffic hitting the sites regularly.

Alex 12-28-2004 11:40 PM

Quote:

Originally Posted by martyVP
I am looking to purchase an established adult internet affiliate program with a big webmaster base.

If you are serious, hit me up by email at marty at videopass dot com or see me at the show.

Marty

Really, how do you just BUY an affiliate program

PR_Dave 12-28-2004 11:41 PM

Quote:

Originally Posted by iBanker
Are you saying you think programs will continue to pay $35 for a $2.99 SU in the future?

Yes and no need to show me that spreadsheet from Alex.

KRL 12-28-2004 11:41 PM

If you find a significant business that someone is willing to sell for only 3 to 6 months earnings I'd run like hell from that deal cause I guarnatee you, there will be lots of unpleasant surprises once you take over.

You'd have to be a complete lame brain as a seller to sell a solid moneymaking business for so little.

Just my 2 cents and speaking from years of experience looking at deals . . .

The funny thing is there are some players that would probably let go of their goldmines for 2 to 3 years earnings and you'll get a really good business.

Snake Doctor 12-28-2004 11:41 PM

Quote:

Originally Posted by J.R.
Lenny, it's a lot harder to start up then you think.
You will soon find out Grasshopper! :jester

Yeah but you forget, I've got my MOJO baby....YEAH :xmas-smil

And I was there when you started.....with that shitty, black background, one page members area that converted like 15% of trials...LOL

I know what I'm getting into.

J.R. 12-28-2004 11:43 PM

Quote:

Originally Posted by KRL
If you find a significant business that someone is willing to sell for only 3 to 6 months earnings I'd run like hell from that deal cause I guarnatee you, there will be lots of unpleasant surprises once you take over.

You'd have to be a complete lame brain as a seller to sell a solid moneymaking business for so little.

Just my 2 cents and speaking from years of experience looking at deals . . .

The funny thing is there are some players that would probably let go of their goldmines for 2 to 3 years earnings and you'll get a really good business.

Your are very correct,

I have been around since 1997 and have seen a few deals.
I have worked for 2 major programs, 1 was the largest program
known to mankind in 1998/1999 ( Xpics )

baddog 12-28-2004 11:43 PM

Quote:

Originally Posted by Lenny2
Actually he wasn't...if I remember correctly is was the thread where pichunter was trying to sell for some insane $$ amount. Lens was just putting his 2 cents in.


Well, with all due respect to Lensman, he is crazy . . . or thinks the seller must be.

J.R. 12-28-2004 11:44 PM

Quote:

Originally Posted by Lenny2
Yeah but you forget, I've got my MOJO baby....YEAH :xmas-smil

And I was there when you started.....with that shitty, black background, one page members area that converted like 15% of trials...LOL

I know what I'm getting into.


Honestly Lenny,

If it can be done, you will be able to do it!

I have faith in you.


I had help Lenny, the BUSTY AMATEURS complete members list :small-smi
I went from 300 members to 5,000 in 2 weeks in 2001.

sean416 12-28-2004 11:45 PM

Interesting thread, let's of great opinions. It's funny reading threads like this though, you can really see who has a good grasp of BUSINESS and who has money and common sense. I'll be that last person to judge either of them, but the different perspectives are certainly intriguing.

Carry on. :thefinger

GTS Mark 12-28-2004 11:46 PM

I wish I could still buy Pichunter for 250k JEEEEEEEEZ!

It would be paid off in 5-6 months.... :Buck:

DH

baddog 12-28-2004 11:46 PM

Quote:

Originally Posted by kaliboy2g
Really, how do you just BUY an affiliate program


Usually by wire.

Snake Doctor 12-28-2004 11:48 PM

Quote:

Originally Posted by Nutella
Selling a TGP that makes $1000 a month compared to selling a program with 30,000 active recurring members.

3-6 months makes sense for the TGP but those active rebills in the program can go on and on, declining of course, for quite some time.

If the sites were well promoted then there would still be a nice amount of traffic hitting the sites regularly.

Two things

1) Nobody keeps members for more than 6 months (oh maybe you have one or two guys that have been there for years but we need to look at averages)

2) Alot of times when paysites are sold the previous owner keeps the rebills for all of the members that were there when the site was sold, the new owner gets credit for all of the new sales/rebills etc.
Basically in a deal like this you're buying the sites/domains/traffic/content and that's it.....if you're going to buy the members too then you'll pay per member based on the average retention of the site which is probably no more than.....you guessed it....3 months.

:2 cents:

baddog 12-28-2004 11:48 PM

Quote:

Originally Posted by KRL
If you find a significant business that someone is willing to sell for only 3 to 6 months earnings I'd run like hell from that deal cause I guarnatee you, there will be lots of unpleasant surprises once you take over.

You'd have to be a complete lame brain as a seller to sell a solid moneymaking business for so little.

Just my 2 cents and speaking from years of experience looking at deals . . .

The funny thing is there are some players that would probably let go of their goldmines for 2 to 3 years earnings and you'll get a really good business.


Agreed. I am brokering the sale of a paysite that has been around since '98 and I keep getting these idiots that want to offer 3-6 months income like my client should consider it a serious offer.

We get a good laugh from it anyway.

martyVP 12-28-2004 11:49 PM

Quote:

Originally Posted by Lenny2
Two things

1) Nobody keeps members for more than 6 months (oh maybe you have one or two guys that have been there for years but we need to look at averages)

2) Alot of times when paysites are sold the previous owner keeps the rebills for all of the members that were there when the site was sold, the new owner gets credit for all of the new sales/rebills etc.
Basically in a deal like this you're buying the sites/domains/traffic/content and that's it.....if you're going to buy the members too then you'll pay per member based on the average retention of the site which is probably no more than.....you guessed it....3 months.

:2 cents:


That's a deal I would not entertain.

Snake Doctor 12-28-2004 11:50 PM

Quote:

Originally Posted by baddog
Well, with all due respect to Lensman, he is crazy . . . or thinks the seller must be.

Its possible that my memory is failing me but I'm 90% sure that's what he said.

But its just like the old saying...a business is worth whatever you can get someone to pay you for it.
Sometimes the DOW is worth 35 times earnings and sometimes its only worth 20...its all a matter of what the market will bear at a given time.

J.R. 12-28-2004 11:50 PM

Quote:

Originally Posted by Lenny2
Two things

1) Nobody keeps members for more than 6 months (oh maybe you have one or two guys that have been there for years but we need to look at averages)

2) Alot of times when paysites are sold the previous owner keeps the rebills for all of the members that were there when the site was sold, the new owner gets credit for all of the new sales/rebills etc.
Basically in a deal like this you're buying the sites/domains/traffic/content and that's it.....if you're going to buy the members too then you'll pay per member based on the average retention of the site which is probably no more than.....you guessed it....3 months.

:2 cents:

We have over 600 members that have rebilled over 12 months.

We have over 200 members that have billed over 18 months.

I guess 3 months is for the shitty sites that are not exclusive or niche.

:bigears

Snake Doctor 12-28-2004 11:51 PM

Quote:

Originally Posted by martyVP
That's a deal I would not entertain.

Which one?
The previous owner keeping the rebills or you buying them?

martyVP 12-28-2004 11:52 PM

Quote:

Originally Posted by Lenny2
Its possible that my memory is failing me but I'm 90% sure that's what he said.

But its just like the old saying...a business is worth whatever you can get someone to pay you for it.
Sometimes the DOW is worth 35 times earnings and sometimes its only worth 20...its all a matter of what the market will bear at a given time.


I bet you a loy of people would have sold real cheap when the 2257 scare was hotter a bit before the elections.

martyVP 12-28-2004 11:53 PM

Quote:

Originally Posted by Lenny2
Which one?
The previous owner keeping the rebills or you buying them?

Previous owner keeping the rebills.

baddog 12-28-2004 11:53 PM

Quote:

Originally Posted by Lenny2
Which one?
The previous owner keeping the rebills or you buying them?


Rebills should go with the site :2 cents:

J.R. 12-28-2004 11:54 PM

Quote:

Originally Posted by baddog
Rebills should go with the site :2 cents:

Agreed.


If you don't' sell the rebills, the price should be much lower.

baddog 12-28-2004 11:56 PM

Quote:

Originally Posted by martyVP
I bet you a loy of people would have sold real cheap when the 2257 scare was hotter a bit before the elections.


Well, it sure seems that potential buyers were trying to use that as leverage.

In the case of the site I am brokering it is too bad they overlooked the opportunity as the price has gone up significantly since then.

baddog 12-28-2004 11:56 PM

Quote:

Originally Posted by J.R.
Agreed.


If you don't' sell the rebills, the price should be much lower.


No doubt.

Far-L 12-28-2004 11:57 PM

Quote:

Originally Posted by J.R.
Your are very correct,

I have been around since 1997 and have seen a few deals.
I have worked for 2 major programs, 1 was the largest program
known to mankind in 1998/1999 ( Xpics )

Xpics is certainly a good example of caveat emptor.

martyVP 12-28-2004 11:58 PM

Quote:

Originally Posted by J.R.
Agreed.


If you don't' sell the rebills, the price should be much lower.


No question.

KRL 12-28-2004 11:58 PM

Quote:

Originally Posted by Lenny2
Two things

1) Nobody keeps members for more than 6 months (oh maybe you have one or two guys that have been there for years but we need to look at averages)

:2 cents:

The companies that keep their members long term are numerous and they aren't for sale for that reason.

PR_Dave 12-28-2004 11:59 PM

Quote:

Originally Posted by Lenny2
if you're going to buy the members too then you'll pay per member based on the average retention of the site which is probably no more than.....you guessed it....3 months.

:2 cents:

Active recurring will go on and on. There will be a steady decline only if promotion stops and no new joins are taken but there will still be more then 1/2 even at the 6 month mark.

J.R. 12-29-2004 12:00 AM

Quote:

Originally Posted by baddog
No doubt.

Alot of webmasters have no real idea on the value of programs
or perhaps their own programs.

Value should be depicted from:

Revenue (rebills)
Daily Revenue ( average new joins )
Traffic ( webmasters and surfers )
Content ( if its niche/exclusive )
Webmaster Database
Members Database

One important fact often overlooked, Has the program
maintained any growth or have the held steady for a significant
amount of time ?

This shows security in the site.

Top Jimmy 12-29-2004 12:02 AM

I run a large adult affiliate company. I was entertaining selling it but I don't really know what it would be worth.

I am very secretive about what I do here so privacy must be assured before I can give any details.

If you are interested in hearing about it email me.

james at yank me dot com

martyVP 12-29-2004 12:04 AM

Quote:

Originally Posted by Top Jimmy
I run a large adult affiliate company. I was entertaining selling it but I don't really know what it would be worth.

I am very secretive about what I do here so privacy must be assured before I can give any details.

If you are interested in hearing about it email me.

james at yank me dot com

go ahead and email me a confidentiality agreement marty at videopass dot com

Snake Doctor 12-29-2004 12:04 AM

Quote:

Originally Posted by Nutella
Active recurring will go on and on. There will be a steady decline only if promotion stops and no new joins are taken but there will still be more then 1/2 even at the 6 month mark.

There's no way the average paysite stops taking traffic today and still has half of its members in 6 months. NO WAY.

Obviously you can keep the member count constant with new traffic coming in, but that new traffic is yours, not the previous owners.

And obviously if the site doesn't come with the rebills the price will be much lower....that goes without saying.
However that is one way to work the deal, especially if the previous owner pulls some really shady billing on the way out the door....the new owner doesn't want to eat the chargebacks for that....so the new owners get a new merchant account (or IPSP account) to process from and the old owner keeps his old members and his credits/chargebacks

:2 cents:

Far-L 12-29-2004 12:05 AM

Quote:

Originally Posted by J.R.
Alot of webmasters have no real idea on the value of programs
or perhaps their own programs.

Value should be depicted from:

Revenue (rebills)
Daily Revenue ( average new joins )
Traffic ( webmasters and surfers )
Content ( if its niche/exclusive )
Webmaster Database
Members Database

One important fact often overlooked, Has the program
maintained any growth or have the held steady for a significant
amount of time ?

This shows security in the site.

You could add brand recognition to that list but otherwise I say that is some excellent advice.

Snake Doctor 12-29-2004 12:07 AM

Quote:

Originally Posted by J.R.
Alot of webmasters have no real idea on the value of programs
or perhaps their own programs.

Value should be depicted from:

Revenue (rebills)
Daily Revenue ( average new joins )
Traffic ( webmasters and surfers )
Content ( if its niche/exclusive )
Webmaster Database
Members Database

One important fact often overlooked, Has the program
maintained any growth or have the held steady for a significant
amount of time ?

This shows security in the site.

I agree with that....but I still won't give you 1.75 million....LOL
(Not that I have that lying around anyways)

baddog 12-29-2004 12:07 AM

Quote:

Originally Posted by J.R.
Alot of webmasters have no real idea on the value of programs
or perhaps their own programs.

Value should be depicted from:

Revenue (rebills)
Daily Revenue ( average new joins )
Traffic ( webmasters and surfers )
Content ( if its niche/exclusive )
Webmaster Database
Members Database

One important fact often overlooked, Has the program
maintained any growth or have the held steady for a significant
amount of time ?

This shows security in the site.


Those items and others. Name recognition is another asset.

Snake Doctor 12-29-2004 12:08 AM

Quote:

Originally Posted by Far-L
You could add brand recognition to that list but otherwise I say that is some excellent advice.

In your case brand recognition would be the most valuable part of the package.

But very few in this biz have that sort of branding.

baddog 12-29-2004 12:10 AM

Quote:

Originally Posted by Lenny2
However that is one way to work the deal, especially if the previous owner pulls some really shady billing on the way out the door....the new owner doesn't want to eat the chargebacks for that....so the new owners get a new merchant account (or IPSP account) to process from and the old owner keeps his old members and his credits/chargebacks

:2 cents:


It is a valid point. I have had potential buyers that have stated they don't want the existing members

Top Jimmy 12-29-2004 12:11 AM

Quote:

Originally Posted by martyVP
go ahead and email me a confidentiality agreement marty at videopass dot com


What is your full name?

LA Mike 12-29-2004 12:12 AM

Quote:

Originally Posted by kBizzle
Anytime I see anyone use the term EBITA
I must say I get impressed-


It just tells me there are some REAL businessmen this left in this business.

Thanks Marty you gave me some hope going into this tradeshow that I will meet and talk to some old schoolers who know about business and don't do business with people just because they bought them a drink...

:-))

Hey, KB... how much EBITA you got in your wallet? lol I'm selling some hoes :)

martyVP 12-29-2004 12:13 AM

Quote:

Originally Posted by Top Jimmy
What is your full name?


I will fill that part in for you

Far-L 12-29-2004 12:14 AM

Quote:

Originally Posted by Lenny2
In your case brand recognition would be the most valuable part of the package.

But very few in this biz have that sort of branding.

Thanks for the compliment! I do think there are quite a few good to some great brands out there. Lord knows the competition these days is fierce..

Assets like domains would also have to be added to the list for evaluation.

LA Mike 12-29-2004 12:15 AM

Quote:

Originally Posted by baddog
Usually by wire.


hahaahah, nice

martyVP 12-29-2004 12:15 AM

Quote:

Originally Posted by LAMike
Hey, KB... how much EBITA you got in your wallet? lol I'm selling some hoes :)


I will pay you $160.00 for your $100.00 hoe. :xmas-smil

martyVP 12-29-2004 12:16 AM

Quote:

Originally Posted by LAMike
Hey, KB... how much EBITA you got in your wallet? lol I'm selling some hoes :)


Your program must be worth a pretty penny.

Far-L 12-29-2004 12:18 AM

Quote:

Originally Posted by martyVP
I will pay you $160.00 for your $100.00 hoe. :xmas-smil


KB hoes are a better investment in today's market... imo...

J.R. 12-29-2004 12:19 AM

Hey LAMIKE,

We just opened a new feed, it could be of some
good use for your newer sites.

www.BustyFeeds.com

I will give you 30 days free to try it out!

let me know!

LA Mike 12-29-2004 12:19 AM

Quote:

Originally Posted by martyVP
I will pay you $160.00 for your $100.00 hoe. :xmas-smil


hahaha, and she'll stay for longer then my members :)

martyVP 12-29-2004 12:20 AM

Quote:

Originally Posted by Far-L
KB hoes are a better investment in today's market... imo...


This might be true

baddog 12-29-2004 12:22 AM

Quote:

Originally Posted by LAMike
hahaahah, nice


I'll be here all week. Don't forget to tip your waitresses.

LA Mike 12-29-2004 12:23 AM

Quote:

Originally Posted by J.R.
Hey LAMIKE,

We just opened a new feed, it could be of some
good use for your newer sites.

www.BustyFeeds.com

I will give you 30 days free to try it out!

let me know!

Send me off an email [email protected] and cc [email protected] and we'll take a look :)


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