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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 12-15-2004, 11:22 AM   #1
FTVGirls
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Formula for Determining Active Users

There is a formula I use, that has worked very well in all my projects to predict where my active members will be:

Its formula of 15 for a 1000.
That is if you have an average of 15 signups a day for a quality site (decent rebilling), you should expect about 1000 active members for your site.
So to have 4000, you need to get yourself about 60 signups a day.
FTVgirls.com, when it broke 10,000 members a year ago it was doing about 150 signups a day.

Its a good way to predict where your active members will fluctuate at, or a way to create a goal eg. you want 20,000 active members? then you need 300 signups a day to reach it.

I bet though, that this formula would have been off quite a bit 4 years ago during the adult internet boom haha. But we are talking about today.
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Old 12-15-2004, 11:27 AM   #2
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nice to see a sponsor acutally posting how many joins they do a day
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Old 12-15-2004, 11:29 AM   #3
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Quote:
Originally posted by bigdog
nice to see a sponsor acutally posting how many joins they do a day
well... not exactly, I posted what we did approx. a year ago. Lagwagon of FTV would not like me to pass out our current figures I think haha
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Old 12-15-2004, 11:45 AM   #4
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This does hold very solid. But the one thing that is not in this formula is the retention %. If a site sucks and is lacking content there will surely be a lot of chargebacks and cancellations.
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Old 12-15-2004, 11:46 AM   #5
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Quote:
Originally posted by lagwagon
This does hold very solid. But the one thing that is not in this formula is the retention %. If a site sucks and is lacking content there will surely be a lot of chargebacks and cancellations.
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Old 12-15-2004, 12:10 PM   #6
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Quote:
Originally posted by FTVGirls
well... not exactly, I posted what we did approx. a year ago. Lagwagon of FTV would not like me to pass out our current figures I think haha
hehe proably double
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Old 12-15-2004, 12:25 PM   #7
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Quote:
Originally posted by lagwagon
This does hold very solid. But the one thing that is not in this formula is the retention %. If a site sucks and is lacking content there will surely be a lot of chargebacks and cancellations.
I said "That is if you have an average of 15 signups a day for a quality site (decent rebilling), you should expect about 1000 active members for your site." Foo
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Old 12-15-2004, 12:26 PM   #8
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I think there are many other factors like content quality, initial traffic quality etc...
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Old 12-15-2004, 12:28 PM   #9
European Lee
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Um.. isnt that the forumal for rebills?

I always thought that an active member was one who actually logged into the members area otherwise, you are just making money from them without them being active thus, have a higher percentage of getting a chargeback from an inactive member.

Regards,

Lee
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Old 12-15-2004, 12:42 PM   #10
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I hate you and your 10,000 members.

(actually this is for lagwagon)
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Old 12-15-2004, 12:45 PM   #11
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It really depends on how long your retention is if its only one or 2 months then its going to take a lot more joins per day to keep up with the cancells
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Old 12-15-2004, 12:46 PM   #12
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Good numbers and a heck of a program...
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Old 12-15-2004, 01:06 PM   #13
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"In mathematics, there is truth" - good stuff, thanks
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Old 12-15-2004, 01:30 PM   #14
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I think that's a pretty solid formula based on my experience with my own paysites.
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Old 12-15-2004, 02:27 PM   #15
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I like that formula!!

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