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Old 11-27-2004, 05:48 PM   #1
poisson
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How much did Fed Ex invest for "cast away"?

I would like to know! Provide source if you have them! thx
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Old 11-27-2004, 05:51 PM   #2
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Smith and screenwriter William Broyles, Jr. both served in the Marine Corps in Vietnam, and while they had not known each other during their service, they met years later. Broyles approached Smith about FedEx's possible involvement in CAST AWAY. "He asked if we could help by allowing them to use the Federal Express system as a backdrop for a very interesting theme," says Smith. "It was an easy decision."

FedEx gave the production an unprecedented level of support. From the earliest stages of development, key FedEx personnel worked to assist the filmmakers in a wide variety of areas from conveying corporate philosophy to contributing key technical resources.
http://www.geocities.com/tomhanks00/castawayinfo.htm
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Old 11-27-2004, 05:55 PM   #3
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Originally posted by JaceXXX
http://www.geocities.com/tomhanks00/castawayinfo.htm
It is a fair respond but i am looking for a "total spending money" result
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Old 11-27-2004, 05:57 PM   #4
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Originally posted by poisson
It is a fair respond but i am looking for a "total spending money" result
well, from the way that reads it almost seems as though they just asked for federal express' permission....i can't find anything anywhere about money changing hands....

i find that hard to believe though...there HAD to be money involved
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Old 11-27-2004, 06:00 PM   #5
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of course there was
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Old 11-27-2004, 06:02 PM   #6
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a shit load of $ prob., FedEx is plastered all over that movie, fucking brainwashing...
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Old 11-27-2004, 06:02 PM   #7
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ha, right. that movie was like a 90 minute fedex commercial.
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Old 11-27-2004, 06:03 PM   #8
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I'm sure they gave it to FedEx for free. Brown just wasn't doing it for them.
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Old 11-27-2004, 06:05 PM   #9
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ha, right. that movie was like a 90 minute fedex commercial.
It is playing right now on tv and i was wondering cause i think it is one of the best movie in the 1990-2000 timeline
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Old 11-27-2004, 06:07 PM   #10
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fedex paid nothing
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Federal Express didn't pay Tom Hanks to deliver its packages, wear its uniform or shoot scenes in its offices for his hit movie Cast Away. But the company sure is glad it granted Hanks' request to do those things. A FedEx spokeswoman estimates that more than 54 million people worldwide have been exposed to the FedEx brand because of the movie, which she says amounts to several million dollars worth of advertising.
http://www.eweek.com/article2/0,1759,1238220,00.asp
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Old 11-27-2004, 06:10 PM   #11
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another good one

http://www.blonnet.com/businessline/...s/092418fx.htm
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Old 11-27-2004, 06:14 PM   #12
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Originally posted by JaceXXX
another good one

http://www.blonnet.com/businessline/...s/092418fx.htm
It is hard to beleive! can it be true? Cast away made ?????? i know you have this information! and give 50 millions impression worldwide without been involved monetarely!
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Old 11-27-2004, 06:45 PM   #13
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its not hard to believe that FedEx didnt get paid (out of pocket), the exposure from the film is enough to bring in millions alone. i would have let them use my company for free advertising in a movie with Tom Hanks, too.

not to mention, half of the movie involves little-to-no talking. so your mind is 'piecing' the movie together, saying "FedEx" in your head while reading the packages that first washed up to shore.

brilliant marketing, IMO.
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Old 11-27-2004, 06:48 PM   #14
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..sorry for being a dumbass, but wasnt it a true story? if so, the guy worked for fedex in real life, not including fedex would alter the story ?
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Old 11-27-2004, 06:53 PM   #15
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Originally posted by Babagirls
its not hard to believe that FedEx didnt get paid (out of pocket), the exposure from the film is enough to bring in millions alone. i would have let them use my company for free advertising in a movie with Tom Hanks, too.

not to mention, half of the movie involves little-to-no talking. so your mind is 'piecing' the movie together, saying "FedEx" in your head while reading the packages that first washed up to shore.

brilliant marketing, IMO.
Read the subject.
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Old 11-27-2004, 06:58 PM   #16
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Read the subject.
i was about to say the exact same thing
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Old 11-27-2004, 06:58 PM   #17
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Quote:
Originally posted by Babagirls
its not hard to believe that FedEx didnt get paid (out of pocket), the exposure from the film is enough to bring in millions alone. i would have let them use my company for free advertising in a movie with Tom Hanks, too.

not to mention, half of the movie involves little-to-no talking. so your mind is 'piecing' the movie together, saying "FedEx" in your head while reading the packages that first washed up to shore.

brilliant marketing, IMO.
You've got it backwards...not how much did FedEx get payed by the movie studios, but how much did FedEx PAY to have there brand used in the movie.

As u said, the advertising and branding was great...therefore u'd "think" FedEx shelled out some money to have there name used.
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Old 11-27-2004, 07:00 PM   #18
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My guess would be a lot.
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Old 11-27-2004, 08:09 PM   #19
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Originally posted by Meloman
You've got it backwards...not how much did FedEx get payed by the movie studios, but how much did FedEx PAY to have there brand used in the movie.

As u said, the advertising and branding was great...therefore u'd "think" FedEx shelled out some money to have there name used.

Well thas was my primary question! hOw much did FedEx pay for movie exposure in that movie? (reformated question)
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Old 11-27-2004, 08:38 PM   #20
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Well thas was my primary question! hOw much did FedEx pay for movie exposure in that movie? (reformated question)
um...this has already been answered, and if you search google you can find all kinds of discussions about it

they paid nothing
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Old 11-27-2004, 09:28 PM   #21
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thank you
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Last edited by poisson; 11-27-2004 at 09:29 PM..
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Old 11-28-2004, 07:31 AM   #22
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Originally posted by JaceXXX
fedex paid nothing


http://www.eweek.com/article2/0,1759,1238220,00.asp
so much fedex advertising, and the movie was still good
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Old 11-28-2004, 07:43 AM   #23
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and Apple and Pepsi don't pay for placement either

lol
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Old 11-28-2004, 07:46 AM   #24
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and Apple and Pepsi don't pay for placement either

lol
99.9% of the time they do...but in this case, fedex got their shit for free
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Old 11-28-2004, 04:39 PM   #25
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I've read in a few articles that Wilson got in for free too. Very hard to believe, but...

They said they asked for a few balls, Wilson sent some footballs or basketballs (I'm not sure) but then later the film producers asked for volleyballs.

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Old 11-28-2004, 05:32 PM   #26
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Fed Ex is ridicuolously expensive, it costs like 100 bucks or so to get a parcel from USA to Australia with fed ex, what a fucking con.
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Old 11-28-2004, 05:37 PM   #27
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Fed Ex is ridicuolously expensive, it costs like 100 bucks or so to get a parcel from USA to Australia with fed ex, what a fucking con.
From USA to AU... that's fuckin' far !
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