11-27-2004, 06:07 PM
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FBOP Class Of 2013
Industry Role:
Join Date: Jan 2004
Location: bumfuck, ky
Posts: 35,562
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fedex paid nothing
Quote:
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Federal Express didn't pay Tom Hanks to deliver its packages, wear its uniform or shoot scenes in its offices for his hit movie Cast Away. But the company sure is glad it granted Hanks' request to do those things. A FedEx spokeswoman estimates that more than 54 million people worldwide have been exposed to the FedEx brand because of the movie, which she says amounts to several million dollars worth of advertising.
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http://www.eweek.com/article2/0,1759,1238220,00.asp |
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