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Old 10-07-2004, 10:17 AM   #1
pimplink
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How To Build Massive Keyword Lists

The content from the article below looks rather obvious, but it's a nice reminder nevertheless

Copied from: http://www.webpronews.com/ebusiness/...wordLists.html

How To Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.

Why?

Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query".

So here are my top 18 recommended ways to build massive keyword lists:

1. Visit your competitor's web pages and look in the title and meta tags.

2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google. Link: http://www.megastep.com/buzz/GSB.php

3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.

4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN. Links: http://www.megastep.com/buzz/RT.php & http://www.megastep.com/buzz/LFN.php.

5. Think of singular and plurals keywords.

6. What about verbs? Example: Ride, rode, ridden, ridding, rides.

7. Use hyphenation and variations. Example: off-shore, offshore, off shore

8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In July 2004 cnn.com was searched 633677 times on Overture.

9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.

10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website. Link: http://www.megastep.com/buzz/WLE.php

11. Use Wordtracker. What does Wordtracker do? "?helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered." Wordtracker is an essential tool to use. Link: http://www.megastep.com/buzz/WT.php

12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and Overture returns all the prior month's searches that include your phrase. The problem with the Overture tool is that it doesn't give you the exact way that the search was entered. This is why it is essential to use a tool like Keyword Tumbler (see #18) to generate the maximum possible number of keyword combinations that a user might enter a search phrase into the engines. Link: http://www.megastep.com/buzz/OST.php

13. Use abbreviations and misspellings. A good misspelling tool is Search Spell. Search Spell uses actual misspellings entered into the search engines. Link: http://www.megastep.com/buzz/SS.php

14. Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder. Link: http://www.megastep.com/buzz/ACF.php

15. Combine your keyword phrase into one word. Example: strawbale houses => strawbalehouses.

16. Use "space" and "+" with keywords. Example: - strawbale+houses - strawbale +houses

17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words. Link: http://www.megastep.com/buzz/CC.php

18. Once you have your list compiled visit Keyword Tumbler and download the free software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have? instantly! Link: http://www.megastep.com/buzz/KWT.php

It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this...

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market." Link: http://www.megastep.com/buzz/PM.php

I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.
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Old 10-07-2004, 11:24 AM   #2
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good info in there, thanx for posting
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Old 10-07-2004, 11:37 AM   #3
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I think it seems odd that people would actually search for things like "for horses sale" instead of putting in a phrase that is closer to a real sentance.
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Old 10-07-2004, 11:46 AM   #4
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Quote:
Originally posted by NinjaSteve
I think it seems odd that people would actually search for things like "for horses sale" instead of putting in a phrase that is closer to a real sentance.

You don't take into consideration:

1. Dyslexia
2 Alcohol
3 Drugs
4 Sheer Stupidity
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Old 10-07-2004, 12:03 PM   #5
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Quote:
Originally posted by Axzar
You don't take into consideration:

1. Dyslexia
2 Alcohol
3 Drugs
4 Sheer Stupidity
these would probably prevent them from successfully typing their credit card number as well, so what's the point?
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Old 10-07-2004, 12:08 PM   #6
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universities should make "SE Lexicon" part of their English degree program.
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Old 10-07-2004, 12:16 PM   #7
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Quote:
Originally posted by NinjaSteve
I think it seems odd that people would actually search for things like "for horses sale" instead of putting in a phrase that is closer to a real sentance.
Strangely enough, people do it anyways.

People search for all sorts of crazy things.

"kylie minogue lingerie sexy ass wank"
"eat my fuck courtney love"
"free smut porno sex free"
"I fucked paris hilton tank"
"download sex fuck kazaa"
"japan hot babes fucking bitches Free movie"
"free raw wet girls nude mini skirts panties redheads"
"jewel dido naked nude pussy bras panties skirts hot"
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Old 10-07-2004, 12:29 PM   #8
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Quote:
Originally posted by alexg
these would probably prevent them from successfully typing their credit card number as well, so what's the point?

That's why you need content so good, it would sober up a drunk!

And get em to blab to thier friends. (<hahahahahahahaha see dyslexia moment in action!)


I was on the train, returning from a night at Atlanta's Music Midtown and what did I hear?

A drunk kid, yellin at the top of his lungs...


BangBus!!! Mother Fucking BangBus!!!!!BangBus!!! Mother Fucking BangBus!!!!!BangBus!!! Mother Fucking BangBus!!!!!

It was hilarious!

Drunks and stupid seople subscribe to porn, how can you tell who is who?

Also, drunk exact match keywords are cheaper.
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Old 10-07-2004, 12:32 PM   #9
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Quote:
Originally posted by Axzar
\
I was on the train, returning from a night at Atlanta's Music Midtown and what did I hear?

A drunk kid, yellin at the top of his lungs...


BangBus!!! Mother Fucking BangBus!!!!!BangBus!!! Mother Fucking BangBus!!!!!BangBus!!! Mother Fucking BangBus!!!!!

It was hilarious!
\.
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Old 10-07-2004, 12:33 PM   #10
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Quote:
Originally posted by NinjaSteve
I think it seems odd that people would actually search for things like "for horses sale" instead of putting in a phrase that is closer to a real sentance.
say you want a saddle and you don't want to pay much

Someone will most likely put in "saddles for horses sale"

who knows... that person may also want another horse for their stable *shrug*
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Old 10-07-2004, 12:37 PM   #11
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Wow!
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Old 10-07-2004, 07:10 PM   #12
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Loved the article. Great post, Pimplink.
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Old 10-07-2004, 08:20 PM   #13
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good tips
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