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Old 05-22-2004, 04:07 AM   #1
SteveLightspeed
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More thoughts on affiliate loyalty

After talking to people over the last few days about webmaster loyalty to a sponsor, I thought of a good analogy that I think fits best:

A new paysite is like a new song, where the sponsor is the recording artist. The affiliate is like a radio station.

A radio station will play the hell out of a new hit song, until their listeners don't request it anymore. When they stop playing the song, its got nothing to do with lack of "loyalty" to the recording artist. The probably still love the artist, and they look forward to playing their next song.

With this analogy, let me just say that we appreciate our affiliates. The traffic they've sent has got us to the level we are today.

The correct focus of a sponsor is to deliver good sites that affiliates can sell, then honestly and fairly compensate their affiliates for their efforts.

Thank you guys for your comments and for your support of Lightspeedcash.

Steve Lightspeed
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Old 05-22-2004, 04:08 AM   #2
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Word.
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Old 05-22-2004, 04:10 AM   #3
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That is a really good analogy!

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Old 05-22-2004, 04:10 AM   #4
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So......when is the next song comin out ? Album ? Greatest hits ? Tour of the universe?
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Old 05-22-2004, 04:11 AM   #5
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Quote:
Originally posted by Lightspeed

The correct focus of a sponsor is to deliver good sites that affiliates can sell, then honestly and fairly compensate their affiliates for their efforts.
That's correct.
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Old 05-22-2004, 04:26 AM   #6
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Old 05-22-2004, 04:30 AM   #7
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just dont become the 'clear channel' of porn
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Old 05-22-2004, 04:49 AM   #8
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Quote:
Originally posted by JFK
So......when is the next song comin out ? Album ? Greatest hits ? Tour of the universe?

Three new sites on the way, you'll love what's coming next


Steve Lightspeed
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Old 05-22-2004, 04:51 AM   #9
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nice
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Old 05-22-2004, 04:52 AM   #10
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Quote:
Originally posted by Lightspeed
Steve Lightspeed
i bet it was cool to grow up with the name Lightspeed during the Star Wars movie years, eh?
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Old 05-22-2004, 04:53 AM   #11
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Bang on Steve.

I think borrowing a page from the Nasty Dollars business model would benefit any program operator. Their sites are always hot, and they always convert. They don't do much in the way of affiliate bonuses, other than convert like hell, though. Wish they did a little more here .. But I guess do what you do best.

That being said, your sites all look great too. Only reason I haven't been promoting them is because of a Gentleman's non-competition agreement with a parter of mine who's already selling your stuff.

Treat affiliates well, and we'll keep spinning your new records.

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Old 05-22-2004, 04:55 AM   #12
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Quote:
Originally posted by kmanrox
i bet it was cool to grow up with the name Lightspeed during the Star Wars movie years, eh?

What can I say, I'm a branding fool. I'm even wearing "Lightspeed" labled underwear right now.
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Old 05-22-2004, 04:57 AM   #13
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Originally posted by Lightspeed
What can I say, I'm a branding fool. I'm even wearing "Lightspeed" labled underwear right now.
Do you have a thong version of those Lightspeed undies???
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Old 05-22-2004, 06:03 AM   #14
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God is Brazilian and He likes porn.
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Old 05-22-2004, 06:09 AM   #15
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Old 05-22-2004, 06:14 AM   #16
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That's definitely the right and best approach to maintaining loyalty with not only affiliates, but also with surfers who are already members of the network of sites.

Cheers,
Matt
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Old 05-22-2004, 06:19 AM   #17
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Quote:
Originally posted by nofx
just dont become the 'clear channel' of porn

lol yea true, that would be the end of it all.

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Old 05-22-2004, 06:38 AM   #18
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Quote:
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i bet it was cool to grow up with the name Lightspeed during the Star Wars movie years, eh?

I would imagine that the other kids were jonesing for such a name....
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Old 05-22-2004, 12:02 PM   #19
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GREAT analogy, Steve

And if you put it in that terms Lightspeed should be up for a Grammy or two....

Looking forward to seeing what's coming up next!
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Old 05-22-2004, 12:24 PM   #20
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Quote:
Originally posted by Lightspeed
After talking to people over the last few days about webmaster loyalty to a sponsor, I thought of a good analogy that I think fits best:

A new paysite is like a new song, where the sponsor is the recording artist. The affiliate is like a radio station.

A radio station will play the hell out of a new hit song, until their listeners don't request it anymore. When they stop playing the song, its got nothing to do with lack of "loyalty" to the recording artist. The probably still love the artist, and they look forward to playing their next song.

With this analogy, let me just say that we appreciate our affiliates. The traffic they've sent has got us to the level we are today.

The correct focus of a sponsor is to deliver good sites that affiliates can sell, then honestly and fairly compensate their affiliates for their efforts.

Thank you guys for your comments and for your support of Lightspeedcash.

Steve Lightspeed

VERY well said

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Old 05-22-2004, 12:26 PM   #21
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nice analogy...
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Old 05-22-2004, 12:37 PM   #22
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Following this analogy, consider hosted galleries and other promo tools the "45's" of the industry... some sponsors never release new ones and still expect album sales
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Old 05-22-2004, 12:40 PM   #23
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I have to agree on that
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Old 05-22-2004, 12:40 PM   #24
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Good Analogy... ;-)
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Old 05-22-2004, 12:49 PM   #25
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Quote:
Originally posted by Lightspeed
Three new sites on the way, you'll love what's coming next

Steve Lightspeed
Do a "sorority girl spankings" site with your sweet stable of models and I could sell the hell out of it. Probably not mass market enough, but a kinkster can dream.
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Old 05-22-2004, 12:51 PM   #26
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great analogy
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Old 05-22-2004, 01:15 PM   #27
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Originally posted by Lightspeed
Three new sites on the way, you'll love what's coming next


Steve Lightspeed

I can hardly wait!!!!!!!
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Old 05-22-2004, 01:34 PM   #28
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Do you have a thong version of those Lightspeed undies???


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Old 05-22-2004, 02:21 PM   #29
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Originally posted by LadyMischief
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I actually will throw them some traffic in the next few days seeing i haven't tried them and all post my signups and ratios hows that steve? I'm lookin for a long term sponsor and i haven't found to many that are doing higher payouts only little stuff.

lets see what happens if I can call them home for some of my traffic.
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Old 05-22-2004, 02:23 PM   #30
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well said
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Old 05-22-2004, 02:24 PM   #31
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Quote:
Originally posted by JFK
So......when is the next song comin out ? Album ? Greatest hits ? Tour of the universe?
I think www.lightspeed18.com was their greatest hits album
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Old 05-22-2004, 02:26 PM   #32
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I think you are right, except that the "listeners" the general porn buying public generally has no idea who the "recording artist" is, they only know individual songs and have little to no brand loyalty except to the particular song they like.
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Old 05-22-2004, 02:47 PM   #33
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Quote:
Originally posted by Lightspeed
After talking to people over the last few days about webmaster loyalty to a sponsor, I thought of a good analogy that I think fits best:

A new paysite is like a new song, where the sponsor is the recording artist. The affiliate is like a radio station.

A radio station will play the hell out of a new hit song, until their listeners don't request it anymore. When they stop playing the song, its got nothing to do with lack of "loyalty" to the recording artist. The probably still love the artist, and they look forward to playing their next song.

With this analogy, let me just say that we appreciate our affiliates. The traffic they've sent has got us to the level we are today.

The correct focus of a sponsor is to deliver good sites that affiliates can sell, then honestly and fairly compensate their affiliates for their efforts.

Thank you guys for your comments and for your support of Lightspeedcash.

Steve Lightspeed
Thats a good analogy. Although I hardly STOP promoting a site myself.. I dont have big sites with return visitors.. I might stop building new ones for that particular one though.
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Old 05-22-2004, 03:58 PM   #34
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Old 05-22-2004, 04:05 PM   #35
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very cool analogy. Maybe the new song will be USA No.1 this week
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Old 05-22-2004, 04:46 PM   #36
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God is Brazilian and He likes porn.
Indeeeed....!

Thats why our girls loook sooo much hotter! :D
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Old 05-22-2004, 04:58 PM   #37
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Old 05-22-2004, 05:23 PM   #38
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Quote:
Originally posted by Lightspeed
After talking to people over the last few days about webmaster loyalty to a sponsor, I thought of a good analogy that I think fits best:

A new paysite is like a new song, where the sponsor is the recording artist. The affiliate is like a radio station.

A radio station will play the hell out of a new hit song, until their listeners don't request it anymore. When they stop playing the song, its got nothing to do with lack of "loyalty" to the recording artist. The probably still love the artist, and they look forward to playing their next song.

With this analogy, let me just say that we appreciate our affiliates. The traffic they've sent has got us to the level we are today.

The correct focus of a sponsor is to deliver good sites that affiliates can sell, then honestly and fairly compensate their affiliates for their efforts.

Thank you guys for your comments and for your support of Lightspeedcash.

Steve Lightspeed
pretty good analogy. but we also like looking at some tits
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Old 05-22-2004, 10:47 PM   #39
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Quote:
Originally posted by kmanrox
i bet it was cool to grow up with the name Lightspeed during the Star Wars movie years, eh?
??
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