More thoughts on affiliate loyalty
 

After talking to people over the last few days about webmaster loyalty to a sponsor, I thought of a good analogy that I think fits best:

A new paysite is like a new song, where the sponsor is the recording artist. The affiliate is like a radio station.

A radio station will play the hell out of a new hit song, until their listeners don't request it anymore. When they stop playing the song, its got nothing to do with lack of "loyalty" to the recording artist. The probably still love the artist, and they look forward to playing their next song.

With this analogy, let me just say that we appreciate our affiliates. The traffic they've sent has got us to the level we are today.

The correct focus of a sponsor is to deliver good sites that affiliates can sell, then honestly and fairly compensate their affiliates for their efforts.

Thank you guys for your comments and for your support of Lightspeedcash.

Steve Lightspeed

Word.

That is a really good analogy!

jDog

So......when is the next song comin out ?:winkwink: Album ? Greatest hits ?:Graucho Tour of the universe?:glugglug

That's correct.

:thumbsup

just dont become the 'clear channel' of porn

Three new sites on the way, you'll love what's coming next


Steve Lightspeed

nice :thumbsup

i bet it was cool to grow up with the name Lightspeed during the Star Wars movie years, eh? :winkwink:

Bang on Steve.

I think borrowing a page from the Nasty Dollars business model would benefit any program operator. Their sites are always hot, and they always convert. They don't do much in the way of affiliate bonuses, other than convert like hell, though. Wish they did a little more here .. But I guess do what you do best.

That being said, your sites all look great too. Only reason I haven't been promoting them is because of a Gentleman's non-competition agreement with a parter of mine who's already selling your stuff.

Treat affiliates well, and we'll keep spinning your new records.

:thumbsup

What can I say, I'm a branding fool. I'm even wearing "Lightspeed" labled underwear right now.

Do you have a thong version of those Lightspeed undies??? :Graucho

God is Brazilian and He likes porn.

Lightspeedcash kicks ass :)

That's definitely the right and best approach to maintaining loyalty with not only affiliates, but also with surfers who are already members of the network of sites.

Cheers,
Matt

lol yea true, that would be the end of it all.

:)

I would imagine that the other kids were jonesing for such a name....
:rainfro

GREAT analogy, Steve :)

And if you put it in that terms Lightspeed should be up for a Grammy or two....:thumbsup

Looking forward to seeing what's coming up next!

VERY well said

:thumbsup

nice analogy... :thumbsup

Following this analogy, consider hosted galleries and other promo tools the "45's" of the industry... some sponsors never release new ones and still expect album sales:glugglug

I have to agree on that :thumbsup

Good Analogy... ;-)

Do a "sorority girl spankings" site with your sweet stable of models and I could sell the hell out of it. Probably not mass market enough, but a kinkster can dream.

great analogy

I can hardly wait!!!!!!! :thumbsup

:question

I actually will throw them some traffic in the next few days seeing i haven't tried them and all post my signups and ratios hows that steve? I'm lookin for a long term sponsor and i haven't found to many that are doing higher payouts only little stuff.

lets see what happens if I can call them home for some of my traffic. :Graucho

well said

I think www.lightspeed18.com was their greatest hits album :winkwink:

I think you are right, except that the "listeners" the general porn buying public generally has no idea who the "recording artist" is, they only know individual songs and have little to no brand loyalty except to the particular song they like. :2 cents:

Thats a good analogy. Although I hardly STOP promoting a site myself.. I dont have big sites with return visitors.. I might stop building new ones for that particular one though.

:thumbsup

very cool analogy. Maybe the new song will be USA No.1 this week :winkwink: :thumbsup

Indeeeed....! :thumbsup

Thats why our girls loook sooo much hotter! :D

Its Show biz.

pretty good analogy. but we also like looking at some tits :thumbsup

??