Lower-carb Coke on the way - GoFuckYourself.com

Juicy D. Links · 04-20-2004, 08:48 AM

http://money.cnn.com/2004/04/19/news/fortune500/coke/

No. 1 soft-drink firm looks to take advantage of diet craze with C2.
April 19, 2004: 4:20 PM EDT

NEW YORK (CNN/Money) - Coca-Cola Co. said Monday it will launch a soft-drink with half the carbohydrates of traditional colas this summer as the world's largest soft-drink firm looks to capitalize on the low-carb diet craze.

"Consumers are the true architects of this idea," said Coke's (KO: Research, Estimates) CEO Doug Daft in a statement. "Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola."

A Coca-Cola spokesman would not give specific dates for the roll-out of the new drink, but told Reuters it would appear in stores across the United States before the planned late summer launch of Pepsi Edge, PepsiCo Inc.'s (PEP: Research, Estimates) low calorie cola.

The Atlanta-based company said it will release Coca-Cola C2 first in Japan and then in the United States.

Industry newsletter Beverage Digest, which was first to report the roll-out of Coca-Cola C2 Monday, said the drink would make its U.S. debut on June 16. Coca-Cola C2 will arrive at a time when Coca-Cola is working feverishly to revitalize sluggish soft drink sales in North America, the largest and most important market for Coca-Cola and its nearest rival PepsiCo.

Over the past few years, Coca-Cola has broadened the scope of its flagship product with Vanilla Coke, Diet Coke with Lemon and Diet Coke with Lime.

It's also made a push into the non-carbonated sector with products like Dasani water, Minute Maid fruit juices and Powerade sports drinks.

Fletch XXX · 04-20-2004, 08:49 AM

no carbs but 54g of sugars, wont make a difference.

jhauser · 04-20-2004, 08:51 AM

54 grams of sugar...

Paul Waters · 04-20-2004, 08:51 AM

Isn't diet coke pretty low carb?

Digipimp · 04-20-2004, 08:52 AM

They already have those, they call them diet drinks.

PeerPatrick · 04-20-2004, 08:52 AM

...s'not like folk with a real coke problem are worried about losing weight, stupid idea; most heads are real skinny to start with.

Jakke PNG · 04-20-2004, 08:54 AM

Quote:

Originally posted by Paul Waters
Isn't diet coke pretty low carb?

In finland we have the amount of carbs on the labels.. and on diet coke.......

...
...
..
..
.

0,1 grams of carbohydrates in 100grams / 1 deciliter of drink.
0 grams of sugars.

For some odd reason I just feel this is a publicity stunt.. or they're just goddamn stupid.

JayJay · 04-20-2004, 09:01 AM

Quote:

Originally posted by Fletch XXX
no carbs but 54g of sugars, wont make a difference.

axelcat · 04-20-2004, 09:02 AM

Wow thats a lot of sugar

JayJay · 04-20-2004, 09:04 AM

This is Dumb
On low carb diets you are not aloud any sugar!!

skinnay · 04-20-2004, 09:05 AM

people are so fucking lazy. it would be so much simpler to just use the "go to the fucking gym" diet. yet people are going to research how many carbs are in every damn thing they eat.. if you just go to the damn gym and work hard it wont matter if you drink high carb soda all damn day.

doober · 04-20-2004, 09:08 AM

whoooooooooooooooooooooooa....thank god they are coming out with this....All i can say i was just about to stop drinking coke because the carb intake was just too much. the 1000 calories or so didnt bother me but the carbd really fucking got to me.

Those guys must be paying some of those execs pretty damB good to have figured this one out..

notjoe · 04-20-2004, 09:11 AM

Here is a picture of the Low Carb. Coke, its also great for weight loss!

<img src='http://www.forensicmed.co.uk/cocain4.jpg'>

Raf1 · 04-20-2004, 09:56 AM

Quote:

Originally posted by notjoe
Here is a picture of the Low Carb. Coke, its also great for weight loss!

<img src='http://www.forensicmed.co.uk/cocain4.jpg'>

kimzar · 04-20-2004, 10:23 AM

low carb coke, straw included

myjah · 04-20-2004, 10:42 AM

will fly off the shelves

Za Ha · 04-20-2004, 10:54 AM

Arent the olympics and world cup this year?
Coca-Cola is the offical drink of both.

Perfect marketing.

Rictor · 04-20-2004, 10:57 AM

I wonder if it will taste like "New Coke". I saw the Coca-Cola Classic logo the other day and asked my wife if she remembered New Coke. That stuff was nasty.

Rictor · 04-20-2004, 10:59 AM

When I worked at a soda fountain, our vanilla cokes were popular but our best seller was chocolate coke. I'm suprised they haven't started marking chocolate Coke yet.

sweet7 · 04-20-2004, 11:28 AM

Quote:

Originally posted by Fletch XXX
no carbs but 54g of sugars, wont make a difference.

You sir, are correct.

B40 · 04-20-2004, 11:30 AM

Quote:

Originally posted by jhauser
54 grams of sugar...

Haha shit....54g of sugar?

If people want low carb/low sugar just drink diet..

GigaChris · 04-20-2004, 11:31 AM

It'll probably flop just like new coke did

Vic Lagina · 04-20-2004, 11:39 AM

Depending on what it tastes like, I would probably drink it (unless it tasted like shit).

Where does it say 54g of sugar? I didn't read that in the article. On Atkins, yes, you shouldn't be drinking Coke...but those not on Atkins, people who want to reduce the amount of carbs they eat, it might be a good alternative.

And why not diet? I think Diet Coke tastes like shit and I don't like the fact there are chemicals that make it taste sweet.

So, yeah, I'd try it...

mardigras · 04-20-2004, 11:45 AM

I hope as they keep adding flavors one of them will taste like Cokes did before New Coke. When they brought back the "original formula" they switched from sugar to high fructose corn syrup and the taste has never been the same. They also seem to have a shorter shelf life. When I buy several 2 liters I try to pick some with different dates and can usally taste a noticible difference from one to the next.

The CocaCola company should take away the right of some fountain venders to display the Coke logo on their machines.

mardigras · 04-20-2004, 11:54 AM

Quote:

Originally posted by Vic Lagina
I think Diet Coke tastes like shit

Ain't that the truth. I can take a couple of sips of one if it's ice cold but after that it becomes repulsive. Maybe it just affects my tastebuds differently than other folks.

What I don't like about most diet sodas is that too many of them seem like they overcompensated for being diet by using too much sweetner and end up tasting sweeter (in that chemical sort of way) than their non-diet counterparts.

When Diet Dr. Pepper was all saccarain sweetened and in the purple can, I could drink that. The stuff they have now no way.

Vic Lagina · 04-20-2004, 12:01 PM

Quote:

Originally posted by mardigras

When Diet Dr. Pepper was all saccarain sweetened and in the purple can, I could drink that. The stuff they have now no way.

Funny you say that, cuz I think diet Dr. Pepper is the only diet soda that tastes very close to the original.

All other diet sodas repulse me...

But what am I saying? I have been trying to stop drinking soda, period. I've cut down, but haven't cut it out completely. It's tough. Coffee was easy. Soda isn't.

Rodent · 04-20-2004, 12:13 PM

Quote:

Originally posted by Vic Lagina
Depending on what it tastes like, I would probably drink it (unless it tasted like shit).

How about like urine? lol j/k they all taste like crap except maybe diet drpepper if its ice fuckin cold.

04-20-2004, 08:48 AM	#1
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	Lower-carb Coke on the way http://money.cnn.com/2004/04/19/news/fortune500/coke/ No. 1 soft-drink firm looks to take advantage of diet craze with C2. April 19, 2004: 4:20 PM EDT NEW YORK (CNN/Money) - Coca-Cola Co. said Monday it will launch a soft-drink with half the carbohydrates of traditional colas this summer as the world's largest soft-drink firm looks to capitalize on the low-carb diet craze. "Consumers are the true architects of this idea," said Coke's (KO: Research, Estimates) CEO Doug Daft in a statement. "Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola." A Coca-Cola spokesman would not give specific dates for the roll-out of the new drink, but told Reuters it would appear in stores across the United States before the planned late summer launch of Pepsi Edge, PepsiCo Inc.'s (PEP: Research, Estimates) low calorie cola. The Atlanta-based company said it will release Coca-Cola C2 first in Japan and then in the United States. Industry newsletter Beverage Digest, which was first to report the roll-out of Coca-Cola C2 Monday, said the drink would make its U.S. debut on June 16. Coca-Cola C2 will arrive at a time when Coca-Cola is working feverishly to revitalize sluggish soft drink sales in North America, the largest and most important market for Coca-Cola and its nearest rival PepsiCo. Over the past few years, Coca-Cola has broadened the scope of its flagship product with Vanilla Coke, Diet Coke with Lemon and Diet Coke with Lime. It's also made a push into the non-carbonated sector with products like Dasani water, Minute Maid fruit juices and Powerade sports drinks.

04-20-2004, 08:49 AM	#2
Fletch XXX GFY HALL OF FAME DAMMIT!!! Join Date: Jan 2002 Location: that 504 Posts: 60,840	no carbs but 54g of sugars, wont make a difference. __________________ Want an Android App for your tube, membership, or free site? Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

04-20-2004, 08:51 AM	#3
jhauser Confirmed User Join Date: Dec 2002 Posts: 2,924	54 grams of sugar... __________________ TopBucks.com\| PlugInFeeds.com\| PinkVisual.com I am not one of those girls that go Mobi ing around my mobile solution is for you and you only. icq 175789972

04-20-2004, 08:51 AM	#4
Paul Waters Confirmed User Join Date: Mar 2003 Location: Toronto, Ontario Posts: 4,402	Isn't diet coke pretty low carb? __________________ Paul

04-20-2004, 08:52 AM	#5
Digipimp BP4L OT DL Join Date: Mar 2003 Location: BP4L Swap Meet Posts: 13,481	They already have those, they call them diet drinks. __________________ Still Hosting at Webair and You Should Be Too

04-20-2004, 08:52 AM	#6
PeerPatrick Confirmed User Join Date: Jun 2003 Location: www Posts: 444	...s'not like folk with a real coke problem are worried about losing weight, stupid idea; most heads are real skinny to start with. __________________ PeerPatrick ICQ#150599121 www.buydrm.com

04-20-2004, 09:02 AM	#9
axelcat Adult Locals Join Date: Jun 2002 Location: West Coast Posts: 25,450	Wow thats a lot of sugar

04-20-2004, 09:04 AM	#10
JayJay Confirmed User Join Date: Jun 2002 Posts: 3,739	This is Dumb On low carb diets you are not aloud any sugar!!

04-20-2004, 09:05 AM	#11
skinnay Confirmed User Join Date: Apr 2004 Location: NEW YORK CITY Posts: 2,274	people are so fucking lazy. it would be so much simpler to just use the "go to the fucking gym" diet. yet people are going to research how many carbs are in every damn thing they eat.. if you just go to the damn gym and work hard it wont matter if you drink high carb soda all damn day. __________________ Make Real Green with ORGANIC SEO \| Blog post exchange \| Non-index page trades \| A-B C-D Trades [icq: 194-215-962] [mail: [email protected]]

04-20-2004, 09:08 AM	#12
doober Confirmed User Join Date: Jul 2003 Location: in yoOoo kitchen Posts: 6,984	whoooooooooooooooooooooooa....thank god they are coming out with this....All i can say i was just about to stop drinking coke because the carb intake was just too much. the 1000 calories or so didnt bother me but the carbd really fucking got to me. Those guys must be paying some of those execs pretty damB good to have figured this one out..

04-20-2004, 09:11 AM	#13
notjoe Confirmed User Industry Role: Join Date: May 2002 Location: Toronto, Canada Posts: 5,599	Here is a picture of the Low Carb. Coke, its also great for weight loss! <img src='http://www.forensicmed.co.uk/cocain4.jpg'>

04-20-2004, 10:23 AM	#15
kimzar Confirmed User Join Date: Mar 2004 Location: Your Mother's Snatch! Posts: 1,874	low carb coke, straw included

04-20-2004, 10:42 AM	#16
myjah Back in the harbor Industry Role: Join Date: Sep 2003 Posts: 11,482	will fly off the shelves __________________ VP of Marketing AVN Media Network Skype: AVNJill [email protected]

04-20-2004, 10:54 AM	#17
Za Ha Confirmed User Join Date: Oct 2001 Location: Still lost Posts: 5,112	Arent the olympics and world cup this year? Coca-Cola is the offical drink of both. Perfect marketing.

04-20-2004, 10:57 AM	#18
Rictor Old Timer Industry Role: Join Date: Jan 2001 Location: Indianapolis Posts: 12,208	I wonder if it will taste like "New Coke". I saw the Coca-Cola Classic logo the other day and asked my wife if she remembered New Coke. That stuff was nasty.

04-20-2004, 10:59 AM	#19
Rictor Old Timer Industry Role: Join Date: Jan 2001 Location: Indianapolis Posts: 12,208	When I worked at a soda fountain, our vanilla cokes were popular but our best seller was chocolate coke. I'm suprised they haven't started marking chocolate Coke yet.

04-20-2004, 11:31 AM	#22
GigaChris Confirmed User Join Date: Dec 2002 Location: CA Posts: 1,383	It'll probably flop just like new coke did __________________ __chris Operations Director www.gigacash.com icq# 154169968 Selling your biz? Selling premium domains? We buy. Contact me.

04-20-2004, 11:39 AM	#23
Vic Lagina Confirmed User Join Date: Jul 2003 Location: West Palm Beach Posts: 1,409	Depending on what it tastes like, I would probably drink it (unless it tasted like shit). Where does it say 54g of sugar? I didn't read that in the article. On Atkins, yes, you shouldn't be drinking Coke...but those not on Atkins, people who want to reduce the amount of carbs they eat, it might be a good alternative. And why not diet? I think Diet Coke tastes like shit and I don't like the fact there are chemicals that make it taste sweet. So, yeah, I'd try it... __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

04-20-2004, 11:45 AM	#24
mardigras Bon temps! Join Date: Feb 2003 Location: down yonder Posts: 14,194	I hope as they keep adding flavors one of them will taste like Cokes did before New Coke. When they brought back the "original formula" they switched from sugar to high fructose corn syrup and the taste has never been the same. They also seem to have a shorter shelf life. When I buy several 2 liters I try to pick some with different dates and can usally taste a noticible difference from one to the next. The CocaCola company should take away the right of some fountain venders to display the Coke logo on their machines. __________________ .