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Old 04-04-2004, 05:04 AM   #1
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Is the Content biz dead?

It seems that every week, I notice more and more "content studios" opening up. Moreover, they are appearing from all over the world and differing parts of the US.

Does this seeming saturation mean that the old profit margins in content production/distribution is declining to the point of not being worth the bother?

What's the impact of rampant content theft on this phenomenon? How about the impact of the "content blowouts"?
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Old 04-04-2004, 05:12 AM   #2
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There was a good discussion about this here a few weeks back but no search = no link
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Old 04-04-2004, 05:14 AM   #3
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Quote:
Originally posted by Dveron
There was a good discussion about this here a few weeks back but no search = no link
Man, I'd love to read that. No search though....
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Old 04-04-2004, 05:14 AM   #4
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Quote:
Originally posted by webmaster x
It seems that every week, I notice more and more "content studios" opening up. Moreover, they are appearing from all over the world and differing parts of the US.

Does this seeming saturation mean that the old profit margins in content production/distribution is declining to the point of not being worth the bother?

What's the impact of rampant content theft on this phenomenon? How about the impact of the "content blowouts"?
The content biz is about as dead as Adult Internet. Profit margins are still high for those who have a fucking clue how to run a business.
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Old 04-04-2004, 05:18 AM   #5
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Okay, you whipped out a conclusion... but how about answers to my specific questions....

Nice conclusion though... THANKS!


Quote:
Originally posted by AaronM


The content biz is about as dead as Adult Internet. Profit margins are still high for those who have a fucking clue how to run a business.
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Old 04-04-2004, 05:24 AM   #6
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Quote:
Originally posted by webmaster x
Okay, you whipped out a conclusion... but how about answers to my specific questions....

Nice conclusion though... THANKS!



Allow me to ammend.

Nothing you have asked about has been an impact on my business.

Profits are high because I refuse to deal with idiots and cheap fucks.

Content theft is no different today than it has been in the past.

Content blowouts.......LOL.....Don't even get me started on that shit.
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Old 04-04-2004, 05:26 AM   #7
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there are quite a few places going under, stopping producing new content, and having content blowouts. i think the blowout sales have a big effect on the part of the market that caters to webmasters who want cheap content, not minding its relatively high level of exposure. The studios that are doing specialised content, like niche stuff, or custom/exclusive content will be largely unaffected by it though, as their client base isnt interested in the blowout stuff anyway. It will become more obvious in the future that exclusive or semi exclusive will reign supreme, and the emergence of the insustry's realization of this is, i believe, the reason that many of these type of content studios are closing their doors.
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Old 04-04-2004, 05:36 AM   #8
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By far not dead at all....
There are so many levels to selling content that its unreal, hell its what makes this business!

Saying that the content market is dead is like saying the Adult online business is suffering and like Aaron pointed out that is not likely to happen anytime soon LOL

You got to be more inventive now a days and i doubt anyone will survive with a content site if they only cater the small webmasters.
Semi exclusive is taking over the online content business slowly and with good reason as well and that is a big reason so many studios are opening, hell thats why we started one as well!

Hell im about to open another content store so i damn well dont hope the content business died last night
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Old 04-04-2004, 05:42 AM   #9
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Thanks, Asher, Aaron, Loch

Good points.
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Old 04-04-2004, 05:57 AM   #10
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My comment is, is that many content providers do not give webmasters what they want.

What I find poor with some content providers is:

Some of these chaps seem to shoot on cheap film. The product is very poor.

The websites they sell from are just too complex. I often take a look, but after 2 mins, I just leave. Some are great, nice and simple, easy to look around, no messing about. But when I have to fill in an A4 sheet just to take a look at a sample shot, I just leave.

Some who provide vid content do not even provide a sample film clip. If your lucky you get a film still. Boy that's good of you.

Content providers should make it clear from the start what and who they are, i.e.:

Are they shooting all the content themselves or is it content provided by others (photographers).

Also, why do so many vid content makers seem to provide crap vid files. Most looked to have been filmed on HI8 cameras.

I find a lot of content providers just seem to have bought a cheap 35mm and cheap film. Its very poor.
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Old 04-04-2004, 06:11 AM   #11
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Quote:
Originally posted by AaronM


The content biz is about as dead as Adult Internet. Profit margins are still high for those who have a fucking clue how to run a business.
what Aaron said

remember just because you go out and buy a $60 digital camera and shoot a few college girls with drunken mates doesnt make you a good content provider!

there is ALWAYS money to be made if you are pro at what u do
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Old 04-04-2004, 06:18 AM   #12
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Quote:
Originally posted by =^..^=


what Aaron said

remember just because you go out and buy a $60 digital camera and shoot a few college girls with drunken mates doesnt make you a good content provider!

there is ALWAYS money to be made if you are pro at what u do
Actually that scenario would sell VERY VERY well and make a fortune LOL

I know what you mean though
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Old 04-04-2004, 06:24 AM   #13
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what aaron said...u just gotta know how to market, partner, and run your biz
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Old 04-04-2004, 07:13 AM   #14
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OK you shot Aaron for not being specific so here goes.

Our turnover has climbed steadily from day one of launching www.paulmarkham.com. We came from a sector of the porn industry that has to supply a quality product, so are able to supply that to the Internet.

Turnover has leveled off the last few months, but with all the Blowouts going on it's no wonder. It will come back.

As for dealing with idiots and cheap f*#~s, well there money is worth the same as the next guys, but they will not be around for long.

There are people who will buy purely on price and people who will supply it. But as a general rule a surfer signing up to a paysite for $30 a month wants quality, quantity and value for money. Treat him like an idiot, trick him or short change him and you run the risk of losing him or worse still getting him to charge back. Assume he has also been a member of 3-4 sites already and is educated to what is around.

Custom, I can afford to buy custom from shooters to resell on my site, problem is few know how to shoot it. Look at the prices of custom sets at the lower end, $150 or less for a solo girl set. That is under 5 sales at $35, any set that does not sell 5 times is garbage. Anyone selling good custom for $150 and can sell direct is cheating himself. Try and get me to shoot for that price, our minimum is $300 a set.

Content Blowouts. How many of the companies that were having content blowouts becasue they were buying new equipment, studio, content, etc. have come back with new content? I said then it looked like a closing down sale for some and I'm waiting to be shown differently. As Aaron said the profit margins on content are awesome, cost $100 sales $500, anyone good who needs to sell off his inventory to raise money needs to rethink his approach. giving it to an outsider to take a cut is even more stupid, IMHO.

With the two sites, www.bargainbasementcontent.com, we can see a clear picture of who buys what.

The regular buyers buy from www.paulmarkham.com week inand week out. In fact before we have finished sending out the newsletter announcing new sets, we've taken orders sometimes for the all the new sets. They know the surfer is logging onto look at content, so supplying him with fresh and good stuff. Not stuff they can buy on price. The buyers at the other site tend to come in less reguarly and buy less. Maybe because they do not have as much money.

The surfer logs on to jerk off, he will always need good content to do this. Supply it and you will make money.
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Old 04-04-2004, 07:14 AM   #15
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Quote:
Originally posted by Loch

Actually that scenario would sell VERY VERY well and make a fortune LOL

I know what you mean though
yeah yeah - i thought that after i hit submit - but at least you understod my point
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Old 04-04-2004, 07:22 AM   #16
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Quote:
Originally posted by asher
The studios that are doing specialised content, like niche stuff, or custom/exclusive content will be largely unaffected by it though, as their client base isnt interested in the blowout stuff anyway. It will become more obvious in the future that exclusive or semi exclusive will reign supreme, and the emergence of the insustry's realization of this is, i believe, the reason that many of these type of content studios are closing their doors.
Sorry not true, in our case.

If custom/exclusive was so important why can't paysites afford to pay for it? I've been quoted $200 solo, $400 2 girl and $800 boy girl for a set and a video. These are stupid prices my average sales on these are three times this.

And as for shooting niche, we shoot teens and in a midle of the road style. The difference is we shoot it good. Tell me a niche shooter making the money we are. The money is in good quality stuff that sells 10 - 20 times a set.
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Old 04-04-2004, 07:41 AM   #17
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Not the content....not the adult biz is dead...

The new fresh Ideas and the new inventions are dead...
week by week a new sponsor....week by week the same stuff...
week by week they make the same layouts....the all look similar.....week by week new single girl pages but the sponsor sell it like a new mega idea......

adult biz is dead ? content biz dead ??? nono guys.....the smart guys earned eoungh and sleep now and the rest imitates thhe old ideas...
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Old 04-04-2004, 12:50 PM   #18
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This is what is wrong with the content business, buyers who have little or no ideas and think they can pick it up for nothing. Here is a recent email correspondence I had.

His first to me.

Quote:
I'm looking into buying exclusive rights to some videos and was wondering what options / prices you offer. In particular I am looking for gangbang and rough oral videos.
Suspecting him to be looking for a "Deal" I replied.

Quote:
We can produce these videos anytime and with the girls we have here as many as you like.

What are you looking to pay?
To which he replied.

Quote:
I've been paying $300-$450/hr for BJ scenes and want to move into some different types of content. If you can give me similar prices then me and another guy would like to buy some videos. For gangbang and rough oral I am looking to pay about $600-800/hr.

I don't need edited footage, raw is fine. I run an amateur porn site so the footage doesn't have to be perfect.

Do you use any big name models or ones that have done a few movies so I might be able to preview some of their work?
And my reply.

Quote:
BJ movie will sell for about $1,000 from our site. A gang bang for about $2,000

Think of each model costing us around $150 a scene, good boys are hard to come by.
The girl for a gang bang unless she is a girl no one else wants to shoot will be asking $500 for the gang bang.

Pass your supplier onto me and I will give him lots of work.
Like I said, these clowns that work for nothing are idiots or buyers think content providers are idiots. For your education a boy girl scene that is not worth $1,000 as non-exclusive content is garbage. I can sell them on film all day long to magazines for $1,000 a time a good one is worth $5,000.

I just realised this guy quoted prices by the hour, I thought he meant by the scene. He's a bigger idiot than I thought.

The surfer is screaming out for good content, they are sick to the teeth with cheap skate sites looking to rip them off. Give him what he wants or leave the table.

Screw all content producers into the ground and you play yourself right into the hands of the Hustlers and Vivids of the porn industry. It will not matter one jot to the surfer if you've been here since 1995 and can drive millions of hits to your site. If he's used to be treated as a valued client he will soon charge back if you do not.
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Old 04-04-2004, 01:29 PM   #19
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Yes, infact that adult industry is overcrowded, no money to be made, move along.
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Old 04-04-2004, 01:31 PM   #20
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There will always be a need for new content. We get content from new girls that are never seen before. That is always a good thing.
Like I always say... "A new girl turns 18 every day."

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Old 04-04-2004, 01:32 PM   #21
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"There is plenty to be made being a content provider, keep the camara's rolling!"
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Old 04-04-2004, 09:55 PM   #22
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Quote:
Originally posted by AlienQ

"There is plenty to be made being a content provider, keep the camara's rolling!"
If you know how to shoot there is a lot of money. Good sites have to get it from somewhere, it does not magically appear.
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Old 04-04-2004, 10:37 PM   #23
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I really don't understand why others have a problem selling content and why some are getting out. Seriously you just have to look at the economics of it.

A solo set or video is $35-$40, combined $70-$80
Two girl or multi girl $40-$50, combined $80-$100
Boy girl $45-$50, combined $90-$100

You can sell each item 5 times as an absolute minimum, 10 times is a low average for the first 4 months. Calculating 7.5 times on each catagory you are left with these figures.

Solo = $1050-$1200 can shoot 5 a day total $5250-$6000
2 girl or more = $1200-$1500 shoot 3 a day $ $3600-$4500
Boy-Girl = $1350-$1500 can shoot 3 a day with different girls $4050-$4500

And 7.5 sales is like nothing over the lifetime of the set. Think of all the programs out there, all the "good" webmasters who know the value of good, new content.

Think of the demand of all the sites, even guys shooting for themselves can afford to shove in a few non-exclusives to add bulk to their sites. The myth of content being over exposed is wrong, if it were over exposed content producers would all be millionaires, it can't all be stolen.

People buying or shooting good content for themselves know the value of it, look around at all the big sites Hustler, Karups, Score, ITeen, Adult.com, Alsscan, plus many more. Are they filled with garbage or good stuff?

So is it that some of the content producers have problems in selling a set 7.5 times in the sets LIFETIME? Because even if a set sold that few times, it would still be worth shooting. How bad are bad producers that they have not built up 10 good regular clients who see them as a regular supplier?

The content market as a whole is in trouble, you simply do not "Blowout" content based on these figures. Your sales must really suck to do that on the whole inventory.

But some content producers are in a very healthy position. Try and figure out why the next time you are tempted by some forced to give it all away.
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Old 04-23-2004, 06:06 PM   #24
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Do people still buy content? I mean with all the free stuff out there?
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