Guerilla Marketing... anyone do it successfully?

[psyko514]

Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

What has worked for you? Anyone else have cool ideas?

[KMR Stitch]

nope :-x

[bcooter]

Originally posted by psyko514

I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

or outside of casinos

[torrey]

If youve ever walked the strip in vegas, youve seen mad guerilla marketing in effect. It must work, cause I see a million heads passing out escort shit, domain url free passes and such.

[dropped9]

A long time ago I printed up a shitload of flyers and took the subway. I got a few joins outta it... ;)

[psyko514]

Originally posted by bcooter


or outside of casinos

promoting porn outside casinos? do you think that would work well enough?

the costs aren't that bad. a 1000 cheap business cards can be printed here for $20 CDN and then you give some kid $10/hr for 2-3 hours to hand them out.

[DR_PHIL]

u picked the right place to ask

[icu33774]

Originally posted by psyko514
Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

What has worked for you? Anyone else have cool ideas?

bla bla fuck off asshole you wanna bitch at me on icq because i had more sig view then you and im cheating well fucking cry baby. Now you can take all those sig view you are about to get from this thread and shove them right up your ass!

[psyko514]

another idea i had was doing up a nice tour linking to my pages, burning it on a whole bunch of blank CDs and giving those out to people instead of business cards.

i think if you ran a single girl site and put these CDs in a paper envelope signed by the girl, maybe with a nice label or even just a picture, you could probably work out a deal with a few sex shops and have them drop the CDs in customers' bags or leave a stack at the counter.

[woj]

Originally posted by psyko514
i think if you ran a single girl site and put these CDs in a paper envelope signed by the girl, maybe with a nice label or even just a picture, you could probably work out a deal with a few sex shops and have them drop the CDs in customers' bags or leave a stack at the counter.

Not bad, but many sex shops would probably be afraid that you would steal their business...

[psyko514]

Originally posted by woj


Not bad, but many sex shops would probably be afraid that you would steal their business...

i doubt it. many sex shops here in canada give out free magazines which are basically just upsells to paid DVDs and websites.

the CD would be the same concept. you give em $0.50 a CD they give away or something like that and they'd probably be happy.

[psyko514]

[bump]

anyone else got stories to share?

[/bump]

[NiTe-HaWk]

good info never really thought about this much before

[psyko514]

come on. i know there are a few guys out there who have done this successfully.

[spentrent]

I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.

[MrIzzz]

i hear someone actually had a big sign placed on top of his car and drove from philly to daytona during spring break

dudes made some major cash to date

[r0nin]

Originally posted by psyko514
Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

What has worked for you? Anyone else have cool ideas?

A group of designers got know in my country and all latin america breaking into the satellite signal of locomotion, fucking with a new season of south park, and interrumpting it for about 20 minutes with their own shit. They also do political graffitis on the streets (not the everyday shit like: yankees, go home!) but some really good shit with quite simple drawings and a quotation.
Learn more about these tough motherfuckers at www.doma.tv.
BTW, locomotion now pays 'em for their 'artistic' shit.

[psyko514]

Originally posted by MrIzzz
i hear someone actually had a big sign placed on top of his car and drove from philly to daytona during spring break

dudes made some major cash to date

that's a pretty awesome idea, especially if you have a spring break site and an easy to remember URL.

[PenetratinP]

Originally posted by spentrent
I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.

wouldn't that be illegal since you are defacing US currency?

[raster]

Originally posted by psyko514


promoting porn outside casinos? do you think that would work well enough?

the costs aren't that bad. a 1000 cheap business cards can be printed here for $20 CDN and then you give some kid $10/hr for 2-3 hours to hand them out.

And hope he does hand them out instead of just trashing them

[psyko514]

Originally posted by raster


And hope he does hand them out instead of just trashing them

nah, that doesn't happen.

i used to be a flyer kid and so did my girlfriend a few years ago. you're assigned a location and you gotta stay there. you have a supervisor (who is unfamiliar to the flyer kid) drive by every 30 mins or every hour to check on the kid. most flyer kids know they'll be checked on, so they hand em out.

also, i have a lot of friends who i trust who would have no problem doing this for $10/hr cash.

[raster]

Originally posted by spentrent
I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.

Do you have a link for this, sounds interesting

[Chris]

if search worked id point out an KRL thread where he metnioned how he used to hand out flyers

[psyko514]

Originally posted by JupZChris
if search worked id point out an KRL thread where he metnioned how he used to hand out flyers

i vaguely remember that. i think that was back when he was doing phone sex lines, before the internet.

[bhutocracy]

Originally posted by spentrent
I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.

haha.. excellent idea.. illegal, but excellent. Well.. unless the stickers weren'ttoo sticky and didn't ruin the bill.. still, wouldn't like to be facing court with 50,000 instances of the crime.

[psyko514]

Originally posted by bhutocracy


haha.. excellent idea.. illegal, but excellent. Well.. unless the stickers weren'ttoo sticky and didn't ruin the bill.. still, wouldn't like to be facing court with 50,000 instances of the crime.

i'm not sure anyone's ever been successfully prosecuted for defacing money. they'd have to have all 50K bills to hit them with 50K instances though.

[shogun3k]

ermmm, not eva.
Surely there is bette methods.

[Chris]

Originally posted by psyko514


i vaguely remember that. i think that was back when he was doing phone sex lines, before the internet.

yup that was it.

[psyko514]

Originally posted by shogun3k
ermmm, not eva.
Surely there is bette methods.

this can be done in conjuction with other methods.

i was discussing this with someone earlier and they gave me a good idea. say you run your own paysite. you set up the sex shop as an affiliate of your site and you create different CDs for different shops with their ref ids on the CD.

give them something low like $5 per join or 30% recurring and encourage them to target male clients with PCs and give them the CD for free.

not only do you get good, targetted marketing, but you it ends up costing you less than paying $25 per join or 60% recurring.

plus, you can put other things on your CD like privacy software or links to pre-paid credit card.

i think it's definetly something worth trying.

[PMdave]

Originally posted by psyko514


this can be done in conjuction with other methods.

i was discussing this with someone earlier and they gave me a good idea. say you run your own paysite. you set up the sex shop as an affiliate of your site and you create different CDs for different shops with their ref ids on the CD.

give them something low like $5 per join or 30% recurring and encourage them to target male clients with PCs and give them the CD for free.

not only do you get good, targetted marketing, but you it ends up costing you less than paying $25 per join or 60% recurring.

plus, you can put other things on your CD like privacy software or links to pre-paid credit card.

i think it's definetly something worth trying.

Glad you liked the ideas enough to make hem public ;)

[chowda]

i dont know about this. but wouldnt u have to target ur customers on the appearance of age?

thats hard to do unless u setup around the stripclubs, nightclubs and casino.

i was thinking of doing that for something very stupid too. it would piss alot of ppl and definately get some pr.

too bad its non adult.

[psyko514]

Originally posted by chowda
i dont know about this. but wouldnt u have to target ur customers on the appearance of age?

thats hard to do unless u setup around the stripclubs, nightclubs and casino.

it's not that hard. you tell your flyer kids to give the cards to males over 18 who aren't with other women. and of course, it get them to do it near sex shops and strip joints.

also, for the CD idea, if you're giving the sex shop a cut, you get them to target their customers. for example, if you're running a teen site, make sure they don't give the CDs to guys buying gay porn or mature porn.

PMdave, thanks again for the ideas the good thing about these ideas are they're regional. you can have a guy in Florida and a guy in Montreal doing the same thing and there's no competition

[bhutocracy]

Originally posted by psyko514


i'm not sure anyone's ever been successfully prosecuted for defacing money. they'd have to have all 50K bills to hit them with 50K instances though.

yeah i know but they'd easily be able to rustle up a couple of hundred, the the defacing charges are more punitive than you might guess so time 100 would not be good.

[bhutocracy]

probably easier here in oz where the money is plastic polymer and you could probably get a sticker off a lot easier without damaging the note. Although putting a porn url on money would not be a good idea.

[psyko514]

stickers are a pain to put on though.

just get a big ol' rubber stamp and a stack of bills.

[chowda]

Originally posted by bhutocracy
probably easier here in oz where the money is plastic polymer and you could probably get a sticker off a lot easier without damaging the note. Although putting a porn url on money would not be a good idea.

definately. its against the law to deface money.

[fuzebox]

Originally posted by psyko514
before the internet.

[{fusion}]

give free car stickers out to surfers on your website, that could work and people like freebies

[$5 submissions]

I thought by guerilla marketing you meant marketing to

yahoogroups

thirdage

blackplanet

blackvoices

gay.com

friendster

kazaa

msn

collegeclub


If you don't understand any of this, pls never mind.

For those that get it

[$5 submissions]

Ive noticed dollar bills with domains which redirect to ifriends profile pages. I wonder how well these convert.

Originally posted by psyko514


i'm not sure anyone's ever been successfully prosecuted for defacing money. they'd have to have all 50K bills to hit them with 50K instances though.

[studio]

Hi All,

The money thing is something I looked into. The fine is $100.00 and or 6 months in Jail... The law says you must deface the bill or note with the intent of making it unuseable...?? So there is a real gray area in the law... But they could make your life suck and cost you a lot in legal fees, But I don't think you would go to jail.

Denny,

http://www.pineapplepink.com

http://www.pineapplecash.com

[erehwon]

Originally posted by $5 submissions
I thought by guerilla marketing you meant marketing to

yahoogroups
thirdage
blackplanet
blackvoices
gay.com
friendster
kazaa
msn
collegeclub

If you don't understand any of this, pls never mind.

For those that get it

Guerilla Marketing was coined by Jay Conrad Levinson, I have used his ideas and techniques in other industries, but haven't thought much about applying it to adult just yet.

Levinson's website - http://www.gmarketing.com/

[mule]

Originally posted by psyko514
The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

I streak all the time, but people never click on my sig

[cool1]

Originally posted by psyko514


this can be done in conjuction with other methods.

i was discussing this with someone earlier and they gave me a good idea. say you run your own paysite. you set up the sex shop as an affiliate of your site and you create different CDs for different shops with their ref ids on the CD.

give them something low like $5 per join or 30% recurring and encourage them to target male clients with PCs and give them the CD for free.

not only do you get good, targetted marketing, but you it ends up costing you less than paying $25 per join or 60% recurring.

plus, you can put other things on your CD like privacy software or links to pre-paid credit card.

i think it's definetly something worth trying.

Sounds like a good idea
You could send them out snail mail just like AOL

[Doctor Dre]

Originally posted by psyko514
Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

What has worked for you? Anyone else have cool ideas?

A local website got something worked up with us . We got a flyer distribution team (we have a weekly magasine free everywhere in town) and we put some near strip clubs and 18+ clubs that allow us . They also printed (with us again) sticker to put on cars ...j

They are currently doing 5 + signups a day without NO promo at all and this is month later . That was just the start they needed

[High Quality]

Never tried it...

[exspamr]

i have plans to try it on a number of levels after i get a certain site finished... i think it will work

[chowda]

Originally posted by Doctor Dre


A local website got something worked up with us . We got a flyer distribution team (we have a weekly magasine free everywhere in town) and we put some near strip clubs and 18+ clubs that allow us . They also printed (with us again) sticker to put on cars ...j

They are currently doing 5 + signups a day without NO promo at all and this is month later . That was just the start they needed

signups are for adult sites ?

[delvin123]

Convention. Such as Las Vegas Convention. It could be very effective to build contact and your brand image.

[Thong Sniper]

that shit sounds really cool. i hope i can get in the pay site market eventually.